BAFTA on Sunday unveiled the subsequent part of its plans to place a highlight on TV programming for youngsters and households with the assistance of three new classes at its annual BAFTA Television Awards and BAFTA TV Craft Awards.
“Three new categories celebrating children’s television and the talented people who bring the genre to life on-and-off screen will be introduced into next year’s awards,” the British Academy mentioned. “From iconic characters beloved by families around the world, to the developmental and educational theory underpinning high-quality children’s programming, the genre has sparked endless joy and creativity in the hearts and minds of younger audiences.”
The brand new awards classes are the Youngsters’s Scripted Award for scripted applications, equivalent to drama and comedy, whether or not live- motion or animated; the Youngsters’s Non-Scripted Award for such content material as factual, factual leisure, documentary and information; and the Youngsters’s Craft Group Award honoring the craft groups working in youngsters’s scripted and unscripted programming in behind-the-camera roles. “All three categories will focus on celebrating television for audiences aged 16 and under,” BAFTA mentioned.
The British Academy beforehand unveiled a brand new Youngsters and Household Movie Award that can launch in subsequent yr’s EE BAFTA Movie Awards and a Household Award within the BAFTA Video games Awards.
“All five categories have been developed in consultation with sector peers and the recently formed cross-industry Young BAFTA Advisory Group, created to steer BAFTA’s year-round programs for children and young people as well as its ongoing support for creatives and practitioners working in the children’s screen industries,” the Academy mentioned.
“Film, games and television hold a magical, unique and vital place in our culture, and the children’s stories made for our screens are so often developed with immense skill, warmth and creativity,” defined BAFTA chair Sara Putt. “The inclusion of five new categories across our internationally renowned awards in film, games and TV will enable us to bring the very best of the screen arts to even wider audiences.”
Added Andrew Miller, chair of the Younger BAFTA Advisory Group and BAFTA trustee: “The youngsters’s display screen industries leads the way in which in terms of various and academic storytelling, and it’s an essential and important expertise pipeline — with British youngsters’s display screen characters beloved by households internationally. Many on and off-screen creatives and practitioners working throughout the sector owe their careers to youngsters’s media, together with me.
