Paramount Launches Vote ’24 Campaign Ahead of MTV VMAs (Exclusive)

Many years after MTV started protecting the presidential elections by the lens of younger voters through its “Choose or Lose” programming, the community’s guardian firm, Paramount, is as soon as once more urging younger individuals to make their voices heard within the 2024 election.

Ahead of the 2024 MTV Video Music Awards, Paramount has launched its Vote ’24 marketing campaign in partnership with the Advert Council.

Folks can go to the Vote ’24 on-line hub, VoteVoteVote.com, and verify their registration standing, register to vote, preview their poll and discover voting info and sources. The hub is powered by Headcount, the nonpartisan nonprofit voter registration group that makes use of tradition, digital media and music, together with having a presence at concert events, to get individuals to register to vote and take part in democracy. Moreover, the Advert Council has shared the marketing campaign with media platforms, organizations, faculties, firms and people without spending a dime distribution.

“MTV has been driving young people to the polls and rocking the vote for more than 30 years, and each year this commitment to civic engagement has grown,” Showtime/MTV Leisure Studios’ senior vp, social influence, Brianna Cayo Cotter, mentioned in a press release. “This year, we launched the campaign at one of music’s biggest nights and are partnering with the Ad Council to galvanize more brands and organizations to join us in our mission to see a record-breaking voter turnout come Nov. 5. In a year when an election can be decided by just a few thousand votes, it’s more vital than ever that people understand their power not only in turning up to vote, but also in turning out the vote among their friends, family and community.”

Advert Council president and CEO Lisa Sherman added, “Our elections are a critical time for civic engagement and for all Americans to weigh in on the future they want to see for this country. But it’s only when people ensure they’re registered, have a voting plan and cast ballots that votes can make a difference. We’re proud to continue our partnership with the team at Paramount to inspire young people to have their voices heard in the upcoming 2024 general election.” 

The Vote ’24 marketing campaign goals to empower individuals to encourage their buddies, households, neighbors and friends to vote, with Paramount and Advert Council citing a examine from the cellular app Outvote and Columbia College’s Knowledge Sciences Institute, performed through the 2018 midterms with outcomes reported in 2020, which discovered {that a} buddy encouraging somebody to vote will increase that particular person’s probability of doing so by 8.3 %, excess of mass textual content message campaigns from discipline organizers.

Paramount and Advert Council are additionally highlighting analysis that exhibits that greater than 40 million Gen Zers are eligible to vote within the 2024 elections, with younger individuals of colour making up almost half of newly eligible voters.

MTV may also launch activations on Nationwide Voter Registration Day, Vote Early Day and Election Day, looking for to shut the almost 10 share level voter hole between neighborhood school college students and people going to four-year universities.

The marketing campaign additionally features a video that stresses the significance of only a single vote.

“How much difference can one vote make? Since 2023 more than 60 U.S. elections have been tied or won by just one vote so this fall you or a friend could be the tiebreaker and that could make all the difference,” a voiceover within the advert says. “People are more likely to vote when encouraged by a friend so use your power to decide this election. Make sure you’re good to vote and encourage your friends to make a voting plan at votevotevote.com.”

The VMAs had been beforehand rescheduled from their authentic evening of Tuesday, Sept. 10, to Wednesday Sept. 11, to keep away from conflicting with the presidential debate between Kamala Harris and Donald Trump.