2024 Facebook Ad Sizes Cheat Sheet [ALL FORMATS]

Social media site systems are constantly altering, right? So what’s the most effective Facebook ad dimension to utilize in 2024? The reality is … it depends.

Facebook supplies 4 major kinds of advertisements:

Picture.

Video clip.

Slide carousel.

Collection.

Each of these groups has various positioning choices, from the major Facebook information feed to Reels video clip advertisements and every little thing in between. And also, they each have their very own Facebook ad dimension and various other demands to comply with.

Below’s your full cheat sheet of all Facebook ad picture sizes in one location, arranged by positioning. Bookmark it, Slack it to your group, print it out for your key “social media imposter syndrome” workdesk cabinet folder … I indicate, what?

Quick Facebook ad picture sizes

We cover each ad layout in even more information listed below, yet right here is a fast introduction of all prominent Facebook ad picture sizes at a look.

Facebook feed ad sizes

The Facebook feed is possibly what you think about the majority of when it pertains to Facebook ad sizes. It’s the constantly scrollable location to discover all your good friends’ standing updates, image articles, video clips, and much more– plus web content from brand names and Facebook Pages you adhere to.

Facebook feed advertisements can be found in numerous designs, from slide carousel advertisements to solitary picture or video clip advertisements, as it is among one of the most prominent Facebook ad positionings. The 2nd thing in a customer’s feed is an ad, with even more blended in between natural web content as a customer proceeds scrolling.

Resource: Insta360 on Facebook

Facebook feed picture ad sizes

Show dimension: 1080px x 1080px suggested, or bigger.

Minimum picture ad size: 600px.

Minimum picture ad elevation: 600px.

Facet proportion: 1:1 or 1.91:1.

Submit kind: PNG or JPG.

Optimum documents dimension: 30MB.

Facebook feed video clip ad sizes

Show dimension: 1080px x 1080px (desktop computer or mobile) or 1080px x 1350px (mobile just).

Minimum video clip ad size: 120px.

Minimum video clip ad elevation: 120px.

Facet proportion: 1:1 for desktop computer or mobile, or 4:5 for mobile just.

Submit kind: MP4, MOV, GIF.

Advised video clip setups: H. 264 codec, square pixels, repaired framework price (30fps), stereo AAC sound compression at 128 kbps.

Optimum documents dimension: 4GB.

Optimum video clip size: 241 mins.

Tips for Facebook feed advertisements

While not called for, we suggest including inscriptions to your video clip advertisements to make your advertisements obtainable to the Deaf and hard-of-hearing area, along with individuals that view social networks video clips with the speak up.

Do not make a 241-minute ad. Maintain it brief and eye-catching: 15 secs or much less need to suffice for the majority of advertisements.

No noise, no worry: you do not really require to have noise in your video clip to run it as an ad (although we suggest it).

Facebook slide carousel ad sizes

Facebook slide carousel advertisements enable you to display in between 2 and 10 photos, video clips, or a mix of both and connect every one to a different link. These are among one of the most prominent Facebook ad layouts many thanks to their adaptability and having numerous positioning choices throughout Facebook on desktop computer and mobile.

Among one of the most efficient slide carousel layouts is collection slide carousel advertisements, which draw photos and web links from your linked item magazine to immediately produce appropriate, conversion-focused advertisements for ecommerce sellers.

Resource: Insta360 on Facebook

Facebook slide carousel picture ad sizes

Show dimension: 1080px x 1080px suggested, or bigger.

Facet proportion: 1:1.

Submit kind: PNG or JPG.

Optimum documents dimension: 30MB.

Facebook slide carousel video clip ad sizes

Show dimension: 1080px x 1080px, or bigger.

Facet proportion: 1:1.

Submit kind: MP4, MOV, GIF.

Optimum documents dimension: 4GB.

Optimum video clip size: approximately 240 mins.

Facebook slide carousel ad positionings

You can develop picture or video clip slide carousel advertisements in each of these Facebook ad positionings:

Facebook Feed.

Facebook Stories.

Facebook Reels.

Facebook Industry.

Facebook search results page.

Facebook Service Explore.

Facebook Target market Network (e.g. websites/other media beyond Facebook).

Facebook appropriate column (desktop computer just).

Facebook Teams Feed.

Facebook Reels slide carousel advertisements operate a little bit in different ways than various other ad kinds, however. There are 2 kinds:

Directory item slide carousel advertisements.

Overlay slide carousel advertisements.

Directory item slide carousel advertisements

You can consist of approximately 10 photos, each with a special URL web link. These are included at the end of your Reel for audiences to click. This layout is excellent for ecommerce brand names to connect to items from the Reel.

Resource: Meta

Overlay slide carousel advertisements

These advertisements can either be by hand placed by yourself Reels, or dispersed immediately– currently called Benefit+ positionings– throughout the Facebook ad network.

You can consume to 10 photos or video clips for these slide carousel “cards” which will certainly reveal at the end of the Reel they operate on.

Resource: Meta

Tips for Facebook slide carousel advertisements

Each slide carousel picture or video clip should connect to a LINK. You can connect to the exact same touchdown web page for all frameworks, or various ones.

A slide carousel requires a minimum of 2 photos or video clips, and you can have up to 10.

Attempt making use of a mix of photos and video clips within the exact same slide carousel ad. Facebook Reels slide carousel advertisements are image-only, though.

Facebook right-column ad sizes

Right column advertisements are a desktop-only Facebook ad layout best for driving website traffic or elevating brand name understanding. These can be picture or video clip advertisements, coupled with a heading and web link. You can utilize an existing slide carousel ad for this positioning also, although just the initial media thing in your slide carousel will certainly reveal as an ideal column ad.

Resource: Reddit on Facebook

Facebook right-column picture ad sizes

Show dimension: 1080px x 1080px suggested, or bigger.

Minimum size: 254px.

Minimum elevation: 133px.

Facet proportion: 1:1.

Submit kind: PNG or JPG.

Facebook right-column video clip ad sizes

Show dimension: 1080px x 1080px (desktop computer or mobile) or 1080px x 1350px (mobile just).

Minimum video clip ad size: 120px.

Minimum video clip ad elevation: 120px.

Facet proportion: 1:1 for desktop computer or mobile, or 4:5 for mobile just.

Submit kind: MP4, MOV, GIF.

Advised video clip setups: H. 264 codec, square pixels, repaired framework price (30fps), stereo AAC sound compression at 128 kbps.

Optimum documents dimension: 4GB.

Tips for Facebook right-column advertisements

Of all Facebook ad layouts, this is the one where your heading and ad duplicate matters greater than the picture or video clip to catch focus.

A/B examination various headings to see what executes the most effective.

Remember this is a desktop-only ad positioning, so do not connect bent on the Application Shop or various other mobile-optimized experience. Maintain it desktop-friendly.

Facebook search results page ad sizes

Search results page advertisements show up on, naturally, the search results page web page. These can execute extremely well if your targeting aligns with a customer’s intent. As an example, my look for “Vancouver events” indicates I’m trying to find something to do, so any type of ad that a) is for a future occasion near me, and b) has to do with something I have an interest in has a high possibility of me clicking it and, possibly, joining.

They’re a wonderful means to market occasions, yet additionally for numerous various other kinds of web content, from dish publications to items and even more.

Resource: Ridge Motorsports Park on Facebook

Facebook search results page picture ad sizes

Show dimension: 1080px x 1080px suggested, or bigger.

Minimum size: 600px.

Minimum elevation: 600px.

Facet proportion: 1:1 favored, yet you can additionally utilize 9:16 or 16:9 which might be chopped to 1:1 on some tools.

Submit kind: PNG or JPG.

Optimum documents dimension: 30MB.

Facebook search results page video clip ad sizes

Show dimension: 1080px x 1080px suggested, or bigger.

Minimum video clip ad size: 120px.

Minimum video clip ad elevation: 120px.

Facet proportion: 1:1.

Submit kind: MP4, MOV or GIF.

Advised video clip setups: H. 264 codec, square pixels, repaired framework price (30fps), stereo AAC sound compression at 128 kbps.

Optimum documents dimension: 4GB.

Optimum video clip size: approximately 241 mins.

Tips for Facebook search results page advertisements

Remember what your ad will certainly be bordered by in search results page and select a photo or video clip that fits the subject while still sticking out from the natural search results page.

Guarantee you have actually established Meta Pixel to properly track conversions on your site.

Facebook video clip feed ad sizes

Clicking a video clip anywhere on Facebook opens it approximately complete dimension, called Facebook Watch (or the video clip feed). Or, accessibility it straight by clicking the Video clip tab on desktop computer or on mobile.

After a video clip surfaces, you can scroll to view various other relevant video clips in a TikTok-style experience created to maintain you in the application for as lengthy as feasible.

Video clip feed advertisements turn up with the “sponsored” tag along with their natural equivalents. It’s much like the routine Facebook feed, other than just for video clip.

Resource: Amy Porterfield on Facebook

Facebook video clip feed ad sizes

Show dimension: 1080px x 1350px suggested, or bigger.

Facet proportion: 1:1 or 4:5 (can additionally be 9:16, yet might be chopped to 4:5).

Submit kind: MP4 or MOV.

Advised video clip setups: H. 264 codec, square pixels, repaired framework price (30fps), stereo AAC sound compression at 128 kbps.

Optimum documents dimension: 4GB.

Optimum video clip size: approximately 241 mins.

Tips for Facebook video clip feed advertisements

With numerous video clips to scroll via, you require to hook individuals quick, like within the initial 2nd, to maintain them enjoying.

Examination various phone call to activity, which show up at the end of your video clip alongside the web link switch.

Facebook in-stream video clip ad sizes

In-stream video clip advertisements “pop in” throughout natural video clip web content and dip into the beginning, throughout, or after one more video clip, consisting of in online streams. Your ad can be approximately 15 secs and you can select to have it skippable, where the individual can touch to shut it after the initial 5 secs, or have the complete video clip ad play prior to the natural video clip returns to.

Resource: Facebook

Facebook in-stream video clip ad sizes

Show dimension: 1080px x 1080px suggested, or bigger.

Facet proportion: 1:1.

Submit kind: MP4 or MOV.

Advised video clip setups: H. 264 codec, square pixels, repaired framework price (30fps), stereo AAC sound compression at 128 kbps.

Optimum documents dimension: 4GB.

Optimum video clip size (desktop computer): In between 5 and 15 secs.

Optimum video clip size (mobile): In between 5 secs and 10 mins.

Tips for Facebook in-stream advertisements

Considering that these video clip advertisements are “interrupting” customers as they scroll natural video clips, it’s essential to hook individuals today with an attention-getting inquiry, assurance, or various other intro to maintain them enjoying.

Do not max out the 15 2nd time frame if you do not require to. Inform your tale in as little time as feasible to optimize watch time and involvement, particularly for skippable video clip advertisements.

Facebook Reels video clip ad sizes

Advertise an existing Reel or develop an ad-specific one to be placed in between natural Reels as customers scroll the Reels area on desktop computer or mobile. The only distinction in between a normal Reel and an ad is that on Reels advertisements, you can consist of a phone call to activity switch with a web link.

Picture advertisements can additionally be made use of in this positioning as a solitary framework sprinkled in between natural Reels web content.

Resource: Alex Naoumidis on Facebook

Facebook Reels picture ad sizes

Show dimension: 1080px x 1920px, or bigger.

Minimum size: 600px.

Facet proportion: 9:16.

Submit kind: PNG or JPG.

Optimum documents dimension: 30MB.

Facebook Reels video clip ad sizes

Show dimension: 1080px x 1920px, or bigger.

Facet proportion: 9:16.

Submit kind: MP4 or MOV.

Advised video clip setups: H. 264 codec, square pixels, repaired framework price (30fps), stereo AAC sound compression at 128 kbps.

Optimum documents dimension: 4GB.

Optimum video clip size: No optimum limitation.

Tips for Facebook Reels advertisements

Comply with all the routine policies of producing fantastic Facebook Reels: capture focus within the initial couple of secs, consist of inscriptions and/or message overlays for optimal impact, and offer a worth or pay-off at the end.

Unusually, there’s no optimal time frame for Facebook Reels advertisements, yet do not overdo it. Obtain your factor throughout in the fastest time feasible.

Facebook Stories ad sizes

Facebook Stories advertisements show up in between natural Stories as customers scroll via their good friends’ Stories. You can position either a photo or video clip Stories ad and web link it to a web site. Video clip Tale advertisements play the initial 10 secs, with a choice for the individual to touch to maintain enjoying if it’s longer than that. Picture Tale advertisements reveal for 5 secs, unless somebody swipes away faster.

Resource: Coalax Outdoor on Facebook

Facebook Stories picture ad sizes

Show dimension: 1080px x 1920px, or bigger.

Minimum size: 500px.

Facet proportion: 9:16.

Submit kind: PNG or JPG.

Optimum documents dimension: 30MB.

Facebook Stories video clip ad sizes

Show dimension: 1080px x 1920px, or bigger.

Minimum video clip ad size: 500px.

Facet proportion: 9:16.

Submit kind: MP4 or MOV.

Advised video clip setups: H. 264 codec, square pixels, repaired framework price (30fps), stereo AAC sound compression at 128 kbps.

Optimum documents dimension: 4GB.

Optimum video clip size: Approximately 2 mins, though just the initial 10 secs will certainly play completely and the individual should click to proceed enjoying the remainder.

Tips for Facebook Stories advertisements

Similar to Reels advertisements, catching focus today is of utmost relevance. Guarantee you’re including something fascinating within the initial 1-3 secs to maintain individuals interested.

Usage Facebook Stories sticker labels, message overlays, web links, and various other attachments to tailor your Tale ad and make it really feel much more genuine.

Facebook Carrier Stories ad sizes

Carrier Tale advertisements are much like routine Facebook Tale advertisements, other than they show up in between natural Stories from your good friends in the different Facebook Carrier mobile application.

Facebook Carrier Tale picture advertisements bet approximately 5 secs, if a customer does not swipe away initially. Facebook Carrier Tale video clip advertisements bet approximately 10 secs, with a web link for the individual to view the complete video clip.

Facebook Carrier Stories picture ad sizes

Show dimension: 1080px 1920px, or bigger.

Minimum size: 500px.

Facet proportion: 9:16.

Submit kind: PNG or JPG.

Optimum documents dimension: 30MB.

Facebook Carrier Stories video clip ad sizes

Show dimension: 1080px x 1920px, or bigger.

Minimum video clip ad size: 500px.

Facet proportion: 9:16.

Submit kind: MP4 or MOV.

Advised video clip setups: H. 264 codec, square pixels, repaired framework price (30fps), stereo AAC sound compression at 128 kbps.

Optimum documents dimension: 4GB.

Optimum video clip size: Approximately 2 mins, though just the initial 10 secs will certainly play unless a customer clicks to view the complete Tale ad.

Tips for Facebook Carrier Stories advertisements

Leave around 15% from the leading and lower (regarding 250px) of the video clip free from message or logo designs as this is where the phone call to activity will certainly be.

Facebook Industry ad sizes

Facebook Industry advertisements are an image-only layout throughout desktop computer and mobile and, certainly, are received the Industry tab. Nevertheless, they additionally turn up in the feed and throughout Facebook considering that they utilize Facebook’s automated Benefit+ positioning formula to match your ad with individuals that are more than likely to get.

Their key objective is to market items and transform consumers that are currently seeking to get something. Industry advertisements constantly have a “sponsored” tag alongside them.

Facebook Industry picture ad sizes

Show dimension: 1080px x 1080px or bigger.

Facet proportion: 1:1.

Submit kind: PNG or JPG.

Optimum documents dimension: 30MB.

Tips for Facebook Industry advertisements

Noticeable one right here, yet guarantee your item is front and facility in the picture. It’s ideal to maintain message marginal and placed the concentrate on your item.

Make your ad picture stick out. Include brand name shades or utilize special designing to make your item image stick out from natural Industry listings.

Facebook Feed collection ad sizes

Facebook Collection advertisements appear like slide carousel advertisements (due to the fact that they are) yet they’re a bit various as they’re immediately created from your ecommerce item magazine, which you can include and take care of in Business Supervisor.

You can additionally by hand select items from your linked magazine to assemble specifically-targeted collection advertisements. Collection advertisements utilize item photos or video clips in a square (1:1) facet proportion. You can post various other sizes, yet they’ll be chopped to 1:1.

When somebody faucets an item in your collection ad on a mobile phone, they see a full-screen sight of your items, called an Instantaneous Experience. It resembles a small shop.

Resource: Partake Developing on Facebook

On desktop computer, collection advertisements operate as slide carousel advertisements, connecting you over to that item’s web page on your site (or various other link you have actually defined).

Resource: Henry’s on Facebook

Facebook Feed collection picture and video clip ad sizes

Show dimension: 1080px x 1080px or bigger.

Facet proportion: 1:1.

Submit kind: PNG or JPG for picture, or MP4 or MOV for video clip.

Optimum documents dimension: 4GB.

Tips for Facebook Feed collection advertisements

Attempt screening collection advertisements where you select the items by hand along with making it possible for automated collection advertisements (which picks 2-4 items for you) to see which approach executes ideal.

When possible, include a minimum of 50 items to your item magazine prior to switching on automated collection advertisements.

Usage UTM specifications in web links to properly track conversion efficiency in your analytics.

Facebook Reels and video clip collection ad sizes

These include approximately 4 items at the end of a Facebook Reel or video clip ad.

For this layout, you’ll require a 9:16 video clip, like any type of various other Facebook Reel you would certainly post, plus a Benefit+ item magazine, which is immediately synced from Shopify, WooCommerce, Big Business, or a number of various other companions.

Resource: Facebook

Facebook Reels picture collection ad sizes

Show dimension: 1080px x 1080px, or bigger.

Facet proportion: 1:1.

Submit kind: PNG or JPG.

Optimum documents dimension: 30MB.

Facebook Reels video clip collection ad sizes

Show dimension: 1080px x 1920px, or bigger.

Facet proportion: 9:16.

Submit kind: MP4 or MOV.

Advised video clip setups: H. 264 codec, square pixels, repaired framework price (30fps), stereo AAC sound compression at 128 kbps.

Optimum documents dimension: 4GB.

Optimum video clip size: Approximately 2 mins.

Tips for Facebook Reels and video clip collection advertisements

Regularly inspect your linked Benefit+ item magazine to guarantee your items are syncing properly from your ecommerce system.

Develop an Instantaneous Experience touchdown web page to guide individuals to when they click your Reels collection ad. This need to be a mobile-optimized, touchdown web page revealing your ideal items or leading vendors.

You can repurpose existing Reels to utilize as the “background” to the collection ad.

Facebook Service Discover ad sizes

Service Explore turns up when somebody faucets a natural blog post from an organization on a mobile phone just. Scrolling down, they might see a heading of Discover much more in (the classification business they’re seeing remains in). This reveals a mix of natural and paid web content from comparable organizations.

Resource: Facebook

Facebook Service Discover picture ad sizes

Show dimension: 1080px x 1080px, or bigger.

Minimum size: 600px.

Facet proportion: 1:1 suggested, yet you can utilize from 1.91:1 to 4:5 which might be chopped down.

Submit kind: PNG or JPG.

Optimum documents dimension: 30MB.

Facebook Service Discover video clip ad sizes

Show dimension: 1080px x 1080px for desktop computer, 1080px x 1350px for mobile.

Minimum video clip ad size: 120px.

Minimum video clip ad elevation: 120px.

Facet proportion: 1:1 for desktop computer, 4:5 for mobile.

Submit kind: MP4, MOV or GIF.

Advised video clip setups: H. 264 codec, square pixels, repaired framework price (30fps), stereo AAC sound compression at 128 kbps.

Optimum documents dimension: 4GB.

Optimum video clip size: Approximately 241 mins.

Tips for Facebook Service Discover advertisements

While you can position a Service Discover ad with any type of facet proportion in between 1.91:1 and 4:5, stay with 1:1 due to the fact that it will likely be chopped to this anyhow. And also, photos with web links should utilize 1:1.

Hootsuite assists you take care of all your social networks from one straightforward control panel for Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, and YouTube– consisting of producing and handling your Facebook marketing campaign. Attempt it today.