It’s the dawn of a new day for Tiger Woods yet he’s still using his Sunday ideal.
The golf super star on Monday revealed the production of a lifestyle brand called Sun Day Red, introduced as a complete collaboration with TaylorMade Golf Firm. The costs line will certainly include shoes and garments to begin, initially with a menswear variety that will certainly be marketed specifically online at SunDayRed.com in the USA and Canada on May 1. Strategies ask for an development right into retail and essential areas outside of The United States and Canada and later on, lines for ladies and kids.
The 48-year-old golf super star, a 15-time significant champ and 82-time PGA Excursion champ, showed up in at Palisades Town in Pacific Palisades on Monday night to present the brand, share his vision for it and describe once more why red has actually long been his shade and the motivation behind the new name. In doing so, he likewise shared the phase with TaylorMade Chief Executive Officer Steve Abeles and media individuality Erin Andrews, that regulated a conversation with both guys.
Asked “why now, why this?” by Andrews, Woods addressed that it’s merely the correct time.“It’s the right time in my life. It’s transitional. I’m no longer a kid anymore. Life changes, I have kids. This is an important transition as part of my life. I want to have something that I can be proud of, and a brand that I’m proud of going forward.”
What he really did not claim from the phase is that the relocation comes a bit greater than a month after Woods revealed that a virtually 3 years collaboration with Nike had actually concerned an end. “Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world,” Woods shared on social networks on Jan. 8. “The days have since been filled with so many amazing moments and memories, if I started naming them, I could go on forever.” He applauded Nike founder and chairman emeritus Phil Knight for the “passion and vision” in bringing the Nike and Nike Golf collaboration with each other and I wish to directly thank him, along with the Nike staff members and amazing professional athletes I have had the satisfaction of working with along the road.”
When he made that news, Woods disclosed that individuals had actually been asking “if there is another chapter,” and he stated that of course, there “will certainly be another chapter. See you in L.A.!”
The chapter was revealed on Monday in a space filled up with near to 100 reporters and golf experts (and songs politeness of celeb DJ Michelle Pesce) at the beginning of a week that will certainly see Woods struck the web links once more for his initial affordable competition in 2024 at the Genesis Invitational. The competition, embarking on Feb. 15 at Riviera Nation Club below in the Palisades, counts Woods as one of its hosts and it’s understood to be an unique area for the golf enthusiast. Nevertheless, it likewise is connected to catastrophe as he was wounded in a damaging cars and truck mishap throughout the Genesis Invitational in 2021. He has because had numerous surgical procedures to fix his best ankle joint which was wounded in the accident.
The news marks an expansion of a collaboration in between Woods and TaylorMade. In 2017, the business revealed that Woods and peer Rory McIlroy authorized with TaylorMade after the shuttering of Nike’s golf department. Though Woods remained to put on Nike garments, the business quit generating clubs and rounds.
Woods followers and golf experts had actually been humming in current days after it was disclosed that Woods would certainly be holding a Feb. 12 interview in L.A. Last month, the on the internet shot monitoring area NUCLR Golf shared a blog post on X (previously Twitter) that asserted to disclose hallmark filings from TaylorMade Lifestyle Ventures LLC that revealed a logo design that included an illustration of a tiger and the letters S, D and R relatively in recommendation to Sun Day Red. Woods, for several years, has actually used his hallmark red polos throughout last rounds yet constantly with the Nike swoosh.
“Sunday red is me,” Woods stated from the phase, attributing his Thailand-born mommy Kultida “Tida” Woods for beginning what would certainly end up being an renowned practice.“I’ve worn red on Sundays. It started with mom. Mom thought being a Capricorn that my power color was red, and so I wore red as a junior golfer and won some tournaments. It’s weird, then I go to university that is red, Stanford, where we wore red on the final day that we played in every single tournament. Every single tournament that I’ve played as a professional, I’ve worn red. It has just become synonymous with me. That’s who I am. Sun Day Red.”
The logo design integrates Woods’ 15 significant champion wins within the layout of the trademark brand tiger. Abeles stated Woods asked what will certainly take place when he wins an additional champion. The chief executive officer stated they would certainly modify the logo design to mirror that. “This is a full-blown, unequivocal committed partnership. We make every decision together. We make every product decision together,” Abeles described.
He likewise stated the moment was best as the golf sector is in demand of a new brand and “a fresh approach” to garments. They arranged a new service in the TaylorMade holding business for Sun Day Red which will certainly run as a new upright or “a completely separate business unit.” It is not based in the the TaylorMade head office in Carlsbad yet instead San Clemente, Calif., where it’s being guided by Brad Blankinship, that has actually been selected head of state of Sun Day Red and will certainly look after daily administration. Blankinship’s return to consists of brand job with the sort of Quiksilver and RVCA.
“I do think, whether it’s 10 years from now or 20 years from now, you will look back and say, ‘I was at Rick Caruso‘s place when that company at that moment launched that new brand.’ We are, literally, going to sunrise a brand tonight that will live with us, in our lives, our families, for generations to come,” Abeles stated, providing a proclaim to Caruso that was likewise in presence.
When it comes to Woods, he appeared particularly fed to provide products like luxe cashmere hoodies, an initially he stated for the golf collection.“Being modern and contemporary and premium, that’s the way I’ve always felt that golfers are. I don’t want to have to change to go have dinner. You want to roll right from the golf course into the clubhouse or go out and have dinner. That’s how golf is and we can expand upon that, make it more premium and more elegant, and that’s really neat.”
In closing, he once more referenced his maturation in starting this new stage in his career. “My life is transitioning as I’m aging and it’s got me evolving,” he stated. “These are things that are important to me. It’s going to be reflected in all of the products.”
