Whether or not in enterprise or music, re-branding is all the time a dangerous endeavor.
A real re-brand means taking an already established entity and giving it an overhaul. There’s an opportunity the brand new model could also be higher than the unique, but it surely’s additionally potential you’ll alienate and drive away the very customers who made you profitable within the first place.
Simply additionally corporations make the daring, and generally silly, determination to re-brand, many artists through the years have determined to revamp, with varied ranges of success.
Jefferson Airplane has famously been by two totally different re-brands since turning into a profitable act within the ‘60s, with adjustments in music model accompanying their new names.
John Mellencamp could also be recognized to the world by his start identify now, but it surely took a very long time for him to achieve that time. A number of releases beneath the names Johnny Cougar and John Cougar Mellencamp present that even a legendary artist might be swayed by the heavy-handed strategies of selling advisors.
Prince felt the necessity to re-brand when a dispute together with his report label reached a boiling level, whereas Cat Stevens was moved by faith to reexamine how he needed to be recognized.
Within the case of Pleasure Division, re-branding additionally served as a rebirth. After the demise of singer Ian Curtis, the group knew it must evolve if it was going to maneuver ahead. Hit songs and many years of success later, New Order’s determination has confirmed smart.
We highlighted 10 Basic Acts Who Re-Branded under. Observe: We have outlined a re-brand as an artist who already had success earlier than deciding to alter. So that you gained’t discover basic pre-fame identify adjustments like Mammoth to Van Halen or Mookie Blaylock to Pearl Jam.
10 Basic Acts Who Re-Branded
A rose by some other identify …
