31 Stats You Need to Know and Why

There are tons of weblog posts on the market about Instagram statistics for 2024. I don’t intend to add to the noise, however I believe that there’s some information that’s essential for each marketer to perceive to maximize their advertising. These are the statistics that I deliver up in my speeches and lessons, so I believed it worthy to create a weblog put up on the topic.

Instagram continues to increase amongst shoppers and companies alike within the present time interval. There’s no denying that this world platform permits corporations and manufacturers to collaborate with influencers, humanize their content material, and showcase their merchandise and providers in a novel and relatable method. Let me break down some essential statistics for 2024 that each marketer wants to perceive and allow you to use them to your benefit

How Huge is Instagram? Instagram Statistics Don’t Lie!

To get a way as to how big a presence Instagram has, I collected the fundamental stats that present you why so many manufacturers are investing so closely in Instagram.

1. Instagram is the tenth Most Googled Time period (supply)

With nearly 340 million searches, Instagram is a world time period, with a very large host of lively customers. This is a crucial metric to contemplate once you look into how your Instagram is performing; a target market involving the tenth most Googled time period goes to be a substantially-sized one, so it’s important to perceive Instagram enterprise practices, and make it possible for the sorts of content material you’re producing is benefiting from the actually large attain of this platform. 

Takeaway: Like its visually-based counterparts, Instagram is extremely Googled for its recognition in use, for companies, influencers, and the typical shopper, alike. Because of this it’s invaluable device to attain customers, focus in your common engagement charge, and come up towards your closest opponents. 

2. Instagram Has Been Downloaded 3.8 Billion Occasions (supply)

The quantity 3.8 billion might be onerous to actually comprehend, but it surely signifies that Instagram is an enormous social media platform with monumental attain. To place that into perspective, let’s take a fast have a look at different obtain numbers. TikTok has been downloaded 2.6 billion instances, whereas Fb has been downloaded over 5 billion instances. 

The variety of downloads is important, as a result of it offers a window into the recognition and engagement discovered on a specific platform, together with likes per put up and different metrics. Twitter, as an example, is having fun with a downward pattern in success, which might be mirrored in its obtain numbers. Fb continues to develop, which can be mirrored in its obtain numbers. Whereas downloads don’t assure lively customers, numerous downloads will extra probably help efficient advertising methods. 

Takeaway: The sheer quantity of Instagram downloaders signifies that customers will, by default, have extra entry to their target market and have a extra substantial base from which to function. 

3. Instagram Has Extra Than 2 Billion Energetic Month-to-month Customers (supply)

Instagram introduced again in late 2022 that their lively month-to-month consumer base had surpassed 2 billion. This locations them nicely forward of TikTok, LinkedIn, Twitter, Pinterest and Snapchat.

Let’s have a look at this within the context of the world’s inhabitants. Provided that there are rather less than 8 Billion individuals worldwide, it is a very giant section of the planet who might be reached with Instagram advertising.

Takeaway: If we take out YouTube, cellular messaging apps equivalent to Fb Messenger, WhatsApp and WeChat and Chinese language social media, Instagram is the second hottest – and lively – social media web site on the earth.

Takeaway: If we take out YouTube, cellular messaging apps equivalent to Fb Messenger, WhatsApp and WeChat and Chinese language social media, Instagram is the second hottest – and lively – social media web site on the earth.

4. 95 million pictures and movies are shared on Instagram each DAY. (supply)

95 million pictures and movies being shared each single day means a number of issues: 

1. Your competitors is fierce. With that many new uploads occurring every and on daily basis, being lively on Instagram will not be sufficient to get your model, product, or account on the market. As a substitute, you could learn the way to use the platform successfully. 

2. You should learn the way to stand out. Over time, customers and profiles can start to blur collectively and everybody and all the things can start to look the identical. Relatively than adhering to traits and following together with what all your opponents are doing, you could learn the way to make your 1 put up stand out among the many 95 million pictures and movies being shared. Be an Ariana Grande in a sea of pop singers. 

3. The platform will not be going anyplace anytime quickly. Instagram continues to develop and broaden, each when it comes to its precise use and when it comes to what the platform gives. 

Takeaway: Instagram is a widely-used platform that sees an enormous inflow of posts every day. Studying how to navigate it successfully is significant. 

5. Instagram Customers Spend an Common of 30 Minutes Per Day contained in the Social Community (supply)

Instagram customers don’t often hop onto their telephones, test a single put up or account (or put up their very own), and hop off. As a substitute, they have an inclination to linger. Whether or not they linger over new Instagram tales, or fortunately flick thru procuring posts or vogue manufacturers, Instagram customers are identified to take their time on the app. 

Realizing consumer statistics like how lengthy your viewers usually spends on the app on which you’re focusing is efficacious, as a result of it may possibly allow you to decide the way you develop your advertising methods. An extended engagement interval would possibly immediate you to create picture posts, movies, lives, and extra, whereas shorter intervals would possibly encourage your advertising group to deal with smaller snippets of reports and info. 

Takeaway: Instagram customers have a tendency to stick round for some time as they browse, so benefiting from the numerous posting choices Instagram has to supply, equivalent to carousel posts and reels, is smart. 

6. Tales are HUGE: 500 Million Energetic Customers Every day (supply)

If you happen to thought Instagram was nearly posting to your photograph feed, assume once more. They’ve introduced that about half of their lively customers are trying out Tales each day.

I like to consider Instagram as being two social platforms in a single: Static pictures and movies and Tales. You actually can’t maximize your presence on the platform except you’re using each.

Takeaway: Contemplate Instagram Tales to be a separate social community and be sure to place equal significance in filling out a strong content material calendar for Tales.

So Who’re Instagram’s Customers?

Whereas it’s definitely essential to perceive the worth of Instagram Tales and Instagram Reels, and to familiarize your self with the numerous totally different ways in which Instagram will help your online business, it’s also essential to perceive who’s utilizing the platform regularly. The demographics of your viewers can higher inform your social media content material technique. We’ve got put collectively essentially the most pertinent Instagram consumer metrics, to allow you to higher perceive who’s viewing your Instagram content material, and how that content material would possibly work together with totally different members of your viewers. 

7. From a Gender Perspective, There are Barely Extra Male (51.8%) Than Feminine Customers (48.2%) (supply)

Worldwide, there are extra male customers on the platform regularly than there are feminine customers. From feed posts to Instagram reels, all over the world, there are extra males on this social media community than females, and recognizing how this will influence your following depend and total social media advertising technique is significant. In any case, advertising fairly often differs in its strategy based mostly on the gender being addressed; in case your viewers is extra probably to establish as male, that may allow you to additional develop content material for the social media app. 

Takeaway: The worldwide consumer statistics differ considerably from the US’ consumer statistics. Within the US, there are extra feminine customers than there are male customers. Feminine customers make up 56.9%, whereas male customers make up 43.1% of total customers. Understanding a normal consumer base will help you extra successfully inform your advertising technique. 

8. Almost 70% of Instagram Customers are Beneath 35 Years Outdated (supply)

This stat clearly exhibits that whereas Instagram will not be restricted to a youthful demographic, it’s undoubtedly a teenager’s social community. That being mentioned, 16% of customers being between 35 and 44 12 months outdated additionally hints that older generations are utilizing this social community extra ceaselessly than earlier than. This can be a pure development: Simply as Fb started as a university scholar social community and has now drawn in everybody, Instagram can be transferring from a millennial-only social community to one that’s rising past its unique demographic.

Takeaway: For a lot of manufacturers, Instagram is their chosen social community to attain out to millennials. Person demographics proceed to broaden to older generations, so don’t restrict your advertising efforts to a single era.

9. 71% of US adults ages 18-29 use Instagram, however solely 48% of the 30-49 age group use it. (supply)

Not solely do underneath 35-year olds dominate the platform, however these which are aged 18 to 29 clearly use Instagram the identical method that almost all different demographics use Fb. The truth is, the 71% of customers aged 18 to 29 rivlas the best demographic utilizing Fb, which is 77% of these ages 30 to 49.

Takeaway: If you would like to attain 18 to 29 12 months olds, there isn’t any higher social community to achieve this than Instagram. Whilst you would possibly find a way to attain different populations, you’ll clearly find a way to simply attain this younger demographic.

10. 47% of Millennials Use Instagram as a Messaging App (supply)

I predicted again within the day {that a} motion by social media customers to retake the “personal” from social media and transfer to social networks which are extra communication-centric, as opposed to information-centric. The rise of cellular messaging apps like Fb Messenger, What’s App, and WeChat are an instance of how this prediction got here true. Don’t cease there: This research indicated that Millennials really use Instagram as a cellular messaging app 47% of the time, simply behind the highest Fb Messenger at 50% and tied with Snapchat.

11. Did You Know that India Has the Most Instagram Customers within the World? (supply)

Whereas many individuals affiliate Instagram with the numerous US-based influencers and celebrities that occupy the house, the US doesn’t really boast the biggest lively consumer base. As a substitute, that distinction belongs to India. Though the explanations for this can be huge, it’s thought that the banning of TikTok in India has a hand in having made Instagram the preferred platform. That being mentioned, whether or not you’re within the retail business, the style business, or one other business completely, understanding that lots of the common customers on the platform are based mostly in India can additional allow you to perceive how posts are promoted, and the place it’s possible you’ll want to shift or enhance your technique. 

How Do Instagram Customers Use Instagram?

Instagram is a most well-liked vacation spot for the influencer financial system, companies, and social media customers due to its excessive engagement charge.

12. Instagram profiles have comparatively excessive engagement charges between 2% and 7%, relying on the scale of their following. (supply)

Smaller profiles have the next engagement charge, whereas bigger ones endure. There are probably a number of causes for this discrepancy. Small influencer profiles haven’t gotten wealthy but, and in order that they have a extra genuine taste. Massive manufacturers, and well-liked influencers, have a decrease common put up engagement charge as a result of there are extra individuals following them who’re simply involved in seeing what they’re up to. In different phrases, they aren’t essentially going to act on the suggestions; they simply need to know what these suggestions are.

Additional Studying: 12 Evergreen Suggestions to Enhance Instagram Engagement

13. Solely 5% of Accounts Submit As soon as per Day or Extra (supply)

You would assume that you’d see extra individuals posting ceaselessly due to how enticing the platform is. The information exhibits the alternative is true.

One research discovered that solely 5% of accounts put up as soon as per day or extra. Clearly, corporations are having a tough time discovering their visible voice and posting each day.

Takeaway: With so few individuals posting, provide and demand within the newsfeed is extra favorable for posting on Instagram than on another social community in the intervening time. If you happen to’re nonetheless making an attempt to work out how to promote your Instagram presence to attract potential shoppers, the reply would possibly merely be to publish extra ceaselessly there–at the very least a weekly foundation, if not a each day one.

14. Accounts That Posted 7+ Posts per Week Confirmed the Highest Follower Development Fee (supply)

I hinted above in regards to the idea of provide and demand within the newsfeed. When fewer individuals put up, those who understand how to put up on Instagram on a regular basis seem extra usually within the newsfeed and thus reap the advantages of getting extra mindshare. Working example: The identical Tailwind research talked about above additionally confirmed that the extra ceaselessly you posted, the quicker you get extra followers on Instagram . This hints that the Instagram algorithm would possibly profit those that publish usually.

Takeaway: What are you ready for? Create a strong Instagram advertising technique, construct up some content material, and begin posting extra usually!

15. Instagram customers spend 17.6 million hours watching Reels on daily basis (supply)

Whereas Instagram Reels could not carry out on the similar degree of TikTok, 17.6 million hours every day are nonetheless spent watching Reels on Instagram. Not matter the exact share that is as compared to opponents, there may be big potential to be had in utilizing Reels in your content material calendar. Your promoting viewers will use their favourite platform, no matter it might be, to eat content material, and utilizing Reels can fantastically complement any feed adverts or different devoted advert campaigns you might have already put into place.

Takeaway: Your Instagram report will probably present that Reels, when used, are a major kind of Instagram put up to attract your viewers and encourage engagement. Reels are much more eye-catching than image posts, and whether or not you’re employed within the leisure business or the e-commerce business or one thing else completely, Reels ought to definitely be among the many sorts of content material you’re producing in your account. 

16. 30% of time spent on Instagram is in watching Reels (supply)

30% is a big piece of the pie, and the short-form video content material supplied by Reels is nothing to shake a stick at. Quick-form video content material has actually taken over nearly each business by storm, because it brings in views and engagement extra readily than easy image posts. A sturdy social media plan is one which brings in a Reel viewers, so as to benefit from the numerous other ways customers want to work together with their favourite manufacturers and companies. 

Your Reel viewers could not examine to related codecs on different platforms, however realizing that almost 1/3 of the time customers spend on Instagram is spent viewing Reels signifies that whether or not you’ve gotten 100K followers or 500K followers, a good portion of your viewers is trying to Reels to interact together with your model and be taught. Potential prospects usually need to really feel as if they’ve some particular perception into manufacturers they’re contemplating buying from or have bought from up to now, and Reels will help deliver a few of that perception to a considerable portion of your viewers. 

How Instagram Customers Interact with Companies and Their Merchandise

Sure, you heard it proper. Instagram is without doubt one of the locations the place prospects go after they’re making an attempt to determine what to buy. The truth is…

17. There are 200 Million Enterprise Profiles on Instagram (supply)

200 million is a big quantity. If you happen to’ve perused Instagram, you’ve undoubtedly seen the put up and Tales adverts which have made their method onto the platform. Such a big quantity can really feel daunting, however ensuring you toss your hat into the ring–and do it nicely–is essential to separate your self from the 200 million. Whether or not you’re constant about your feed posts and show supreme customer support otherwise you commit to posting on daily basis on the similar time individuals will take discover and have a greater time connecting together with your model, even with the 200 million different companies working in the identical house. 

Takeaway: Kim Kardashian, Kylie Jenner, Cristiano Ronaldo–whereas these are individuals on the platform, they’re additionally companies, constructing a none-too-small empire by bringing their enterprise to Instagram, reaching a very spectacular viewers dictated by excessive follower counts. 

18. 80% of Instagrammers are Participating with Companies (supply)

Customers are following their favourite manufacturers, with 80 p.c of customers following at the very least one enterprise account. Extra and extra companies are discovering a method to create content material that Instagram customers WILL comply with and interact with. Whether or not that comes from direct enterprise contact or nano / micro – influencers, who then lead customers to a enterprise’ official profile.

Additional Studying: 10 Methods to Assist You Get Extra Leads on Instagram

19. 90% of customers comply with a number of companies. (supply)

This may very well be any kind of enterprise, from gaming corporations or clothes retailers, all the way in which to housing builders and main artists. Briefly, your Instagram profile has the potential to be a serious bragging board, and one that folks need to see. Artist? You have an superior place to put a portfolio. Landscaping agency? Get permission from householders to put their yard up in your web page to promote your expertise to Instagram’s consumer inhabitants.

20. 81% of its customers analysis merchandise and providers on Instagram (supply)

This information level comes straight from Meta. Keep in mind what I mentioned earlier: individuals like to visualize merchandise and how they work earlier than shopping for them. It’s type of like these digital try-on instruments that many e-commerce websites within the magnificence and vogue industries use. Instagram customers can converse to and work together with skilled account customers straight.

On a associated notice, and from the identical report:

21. 83% of Instagram customers uncover new merchandise on the platform. (supply)

If its customers are doing analysis, you by no means know when one thing your online business posts on its web page will resonate with a possible buyer who finds your content material by means of a hashtag search.

22. 70% of essentially the most used Instagram hashtags are branded. (supply)

Hashtags are utilized by each type of consumer, from the manufacturers themselves to youngsters bragging about how a lot enjoyable they’d taking part in their favourite online game or creating the most recent make-up look. Even older individuals can add branded hashtags to their posts and assist create buzz. Though the hashtag could have begun on Twitter, the way in which Instagram customers use them brings them to a brand new degree of recognition and dramatically expands their viewers dimension.

Takeaway: Whereas hashtags will help your model be discovered, don’t be afraid to use branded hashtags as a standard a part of your Instagram advertising. Customers on different platforms won’t use them, however Instagram customers will.

Associated stats revealed by Fb point out the next buying traits:

23. 54% of Millennials Purchased Merchandise after Seeing Them on Instagram (supply)

A research discovered that Millennials had been essentially the most responsive era to posts, with a whopping 68% of 18-24 year-olds saying they had been extra probably to buy an merchandise if somebody they adopted shared it. 54% of respondents mentioned they purchased merchandise after recognizing them of their feed.

An fascinating facet notice is that the identical research discovered that Instagram had essentially the most affect on shopper conduct than another as follows when members had been requested who influenced them essentially the most:

Buddies

Household

Accomplice

Buyer Critiques

Tv

Instagram

Fb got here it at quantity 7, whereas YouTube was eleventh, Twitter was twelfth, and blogs had been fifteenth.

Takeaway: Millennials aren’t simply lively on Instagram: a majority of them are being influenced to make purchases. Of all of those statistics, this one ought to encourage you to speed up your advertising efforts.

24. 130 million Instagram customers faucet on procuring posts each month. (supply)

Though considerably new, the Instagram procuring possibility has actually taken off. Whereas it was as soon as vital to go straight to a profile, click on on a hyperlink, and additional examine what it’s you’re on the lookout for, now it is so simple as tapping a button to discover the product you need. Smartphone customers and different Instagram customers rack up a formidable 130 million hits on procuring posts each month, and including your merchandise to the platform offers big potential for earnings and an elevated common attain charge. Social media gamers have largely taken notice, and though these is probably not the most-liked posts from manufacturers, they definitely present a helpful service to your promoting viewers, whether or not they come from influencers or lively manufacturers, Instagram procuring and hyperlink stickers are worthwhile. 

Additional Studying: How to Promote on Instagram: A Newbie’s Information

25. 1/3 of essentially the most considered Tales come from companies (supply)

As a result of 1/3 of the most-viewed Tales come from lively manufacturers skilled account customers want to take notice: Tales are one of many some ways individuals use their favourite platform to join with and be taught extra about manufacturers and corporations, and the 24-hour engagement interval gives customers one thing of a call-to-action in and of itself; in spite of everything, the Story will disappear inside 24 hours. An Instagram engagement report will help decide the exact charge of conversion, however Tales can simpler to digest and kind by means of than Instagram posts, and they could be a smart way to introduce collaborative posts, new merchandise, or simply model background. 

Instagram Promoting Statistics

Since Instagram customers make up such a big share of the US market, it’s no shock that Instagram is a helpful advertising device. One of many nice issues a few inventive platform is that it permits customers to see potentialities. Even within the early days of the platform, seeing a magical seaside might make one other consumer need to go there, as nicely. It’s the identical factor with merchandise and providers: visualizing potentialities sells.

Perhaps that’s why:

26. Instagram’s Annual Promoting Income is estimated to be $59.6 billion in 2024 (supply)

This stat represents greater than double of what manufacturers spent promoting on Instagram in 2020 and greater than was spent on Fb promoting that 12 months. Whereas this quantity remains to be lower than the estimates for Fb promoting ($75.1 billion), it nonetheless represents a profitable advertising avenue for Instagram and the businesses which are discovering it to be a worthwhile place to promote.

Takeaway: With more cash going into Fb adverts, you ought to be A/B testing to see if Instagram is a extra worthwhile promoting possibility for you.

27. Instagram has an estimated promoting attain of greater than 2 billion individuals. (supply)

Briefly, Instagram is a good place to discover prospects which are probably to spend cash. And, in contrast to TV or radio commercials, Instagram adverts are low-cost with a bigger attain, from grandparents sharing pictures of their grandchildren, to ecstatic Kylie Jenner followers. These adverts might be considered at any time of the day or night time, and from anyplace on the earth. This alone makes Instagram an important social media advertising platform.

Additional Studying: 12 Instagram Video Adverts Suggestions for 2024

Instagram is a good place for influencer advertising

Since Instagram is so well-liked for shoppers hoping to make a shopping for choice, it’s price speaking in regards to the third events who create content material: influencers. Briefly, Instagram is without doubt one of the high locations for influencers hoping to money in on the most recent advertising pattern. There may be a lot potential on this technique of selling. Let’s check out why:

28. 72% of entrepreneurs use Instagram for influencer advertising (supply)

Instagram stays the king of influencer advertising. Whereas different social media platforms would possibly make the most of some by-product of influencer advertising, Instagram continues to trump all others. With tons of of thousands and thousands of each day customers and nearly limitless attain, entrepreneurs closely worth the attain of Instagram and the influencing energy given to influencers by their audiences. Whereas the photo-sharing app could have began as a method to share with individuals you realize, influencers are a very large arm of social media advertising, and Instagram is the platform of alternative for them. 

Takeaway: Influencer advertising is a perfect advertising device if you would like to focus your advertising technique on Instagram. 

29. Researchers estimate that entrepreneurs spend $8 Billion yearly on Instagram influencers alone. (supply)

That’s an enormous section of the influencer market! It’s no surprise that each prospects and advertisers just like the platform a lot. Instagram dishes up content material in small, bite-sized items that buyers can take pleasure in in only a minute or two. It doesn’t have to be flashy, simply one thing price taking a look at.

We additionally know that:

30. 67% of influencers assume Instagram is simplest to interact their following. (supply)

One cause that influencers in all probability like Instagram is its ease of use. Simply take a number of nice footage, add some filters and tags, and you’ve gotten an excellent little marketing campaign. Or, they’ll shoot easy movies, no modifying required, and put up them. Different platforms, like YouTube, usually require extra effort. One other benefit, in fact, is that the tales aren’t “out there” eternally. You can say what you need to say, and it’ll disappear. Use YouTube, nonetheless, and you’ve gotten a long-term archive of all the things you’ve completed.

31. 37% of Instagram Customers Work together with Influencers (supply)

Interplay is essential to make it possible for your posts are being seen and distributed. As a result of a good portion of Instagram customers work together with influencers, you possibly can wager that your put up is extra probably to be seen if influencers are being utilized. Enterprise account posts might be dry and overtly pitch providers or items, whereas influencers could make commercials appear extra natural and down-to-earth. 

Takeaway: As a result of many Instagram customers actively interact with influencers, companies and manufacturers could be sensible to make the most of influencers of their ongoing advertising campaigns.  

Which of the above statistics did you discover particularly compelling? Another takeaways to add? Fireplace away!

Additional Studying: How to Use Instagram for Enterprise: 23 Actionable Methods for 2024

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