TikTok has launched an up to date model of its Advert Library useful resource, which supplies searchable insights into all the advert campaigns operating within the app, with knowledge on advert focusing on, regional attain, who paid for it, and many others.
The brand new TikTok Advert Library, which is similar to Meta’s Advert Library in format, is at the moment solely accessible for European campaigns, however might be a beneficial useful resource for these seeking to analysis TikTok advert approaches.
As you possibly can see on this instance, you enter in your goal nation, together with advert sort, date vary, and many others., and TikTok offers you an summary of all of the advertisements being run within the app inside your chosen parameters.
Faucet on any marketing campaign listed and it’ll provide you with a extra in-depth abstract of the specifics.
TikTok has truly had a model of the identical accessible since 2021, inside its inventive analysis instruments, however this up to date format supplies some further focusing on element, probably consistent with evolving EU advert insurance policies.
However you possibly can nonetheless discover prime advertisements from all areas through the unique TikTok Adverts overview, which you too can filter by business, area, goal, and efficiency.
So, principally, it’s not completely new, however there may be extra particular data accessible on advert efficiency and who paid for the marketing campaign.
Provided that it might be tied to EU rules, I’m unsure that the identical will probably be made accessible for all areas, however for EU and worldwide manufacturers, it might be a beneficial insights instrument on your analysis.
You may entry the brand new EU TikTok Adverts Library right here.
