Our Best Performing Social Media Content of 2023, And Why We Think It Worked

In 2014, I shared Barrier’s leading social blog posts and why I believed the blog posts done so well. It was a lot enjoyable recalling at the previous year, so currently I’m back to do it once again for 2023!

Today, I’m sharing Barrier’s top-performing social blog posts from each system and will certainly offer you an evaluation of why I think these blog posts done so well. I like recalling on top blog posts of the year– it’s a wonderful means to see what worked to assist form our social networks technique for the future year. We’re additionally while doing so of altering our technique, so this info will certainly be actually handy for us.

What metrics are we making use of to determine these leading blog posts?

At Barrier, we make use of interaction price and perceptions as our base metrics, so I’ll be sharing the very best blog posts on Barrier’s LinkedIn, Instagram, X (previously Twitter), and TikTok for each and every of these metrics. Facebook isn’t a top priority for our social networks technique as it’s not a network where we have actually traditionally had piece de resistance. I would certainly additionally such as to explain that the blog posts I’m sharing today were not improved– this is all natural!

Currently, allow’s dive in to see Barrier’s leading blog posts of 2023!

LinkedIn

Leading article based upon interaction price: An AMA demand

This is a fascinating one since it in fact really did not wind up with several remarks, yet still had a high interaction price. This article was shared as a PDF slide carousel, which we have actually seen a fad where these kinds of blog posts obtain an actually high interaction price on LinkedIn. Our blog posts including the group and concentrating on our society have actually traditionally done well, so it’s not a surprise that this article asking individuals that they would love to do an AMA with from Barrier was our leading article.

Leading article based upon perceptions: A survey on fringe benefit

I like making use of surveys on LinkedIn since they are a wonderful means to begin conversations. My technique with surveys on LinkedIn has actually been to utilize them as a method to discuss job society, and I seemed like advantages were something that individuals had actually been discussing a great deal recently, specifically considering that there’s been a great deal of back-and-forth on whether remote job need to be thought about an advantage. This concern asking individuals to pick one advantage that they think is crucial began a conversation in the remarks since a great deal of individuals had various point of views.

X (Previously called Twitter)

Side note: I’m still having a hard time to keep in mind this system altered names

Leading article based upon interaction price: An open duty at Barrier

I’m not stunned to see that a ‘we’ re working with’ article wound up as a leading article of the year. At Barrier, we’re understood for our special society, wage openness, and incredible advantages, so individuals are constantly thrilled concerning the opportunity of signing up with the group. The truth that we provided the wage as soon as possible most likely captured a great deal of individuals’s interest, also if they had no rate of interest in looking for the work.

Leading article based upon perceptions: An inquiry on remote job benefits

I like that an article concerning remote job is a leading article right here. We are unbelievably enthusiastic concerning remote job right here at Barrier, and love to discuss it with our area. I was confident that asking this concern would certainly gather a great deal of actions considering that individuals would certainly wish to share their special experiences with remote job, which’s specifically what took place right here.

Instagram

Leading article based upon interaction price: A repurposed article on advertising metrics

This was in fact an article that I repurposed from the year prior to since it had actually been a top- performing article the very first time we published it. I have actually discovered that blog posts that offer functional guidance execute well for us on Instagram, which’s why this article did so well. Our target market consists of local business proprietors that might not be social networks professionals, so blog posts like these are really handy for them.

Leading article based upon perceptions: An enjoyable spin on a working with article

Once More, I’m not stunned to see that a working with article did so well, yet this additionally included the wit aspect to it. When we were conceptualizing just how to upload concerning this work, Content Author Tami recommended making use of traditional Microsoft Paint to produce a visuals, and most of us liked the concept and kept up it. I sensed that this would certainly ‘stop the scroll’ and order individuals’s interest as they’re considering Instagram. This article was charming, enjoyable, and directly to the factor, to make sure that’s why I think it did so well!

TikTok

For TikTok, our analytics are a little various considering that interaction price is not supplied in their devices. We make use of sights to assess our success on the application.

Leading article based upon sights: A CapCut meme concerning remote job

@bufferapp

Mid day Target runs deserve the danger #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns

♬ initial audio – Barrier

I think this is my favored article of the entire year, on any type of of our systems – it still makes me laugh when I view it. I think this did so well since of a mix of points: it utilized a trending meme layout (from CapCut, which has actually made generating TikToks a lot simpler!), was relatable, was actually amusing, and was a brief video clip so all of us that have an attention deficit disorder currently many thanks to TikTok had the ability to remain for the punchline. We’re a completely remote group at Barrier, so it was additionally jabbing a little enjoyable at ourselves. Side note: We are completely awesome with mid-day Target runs as lengthy as they’re not hindering of your job.

I still can not think we overcame 2 million sights on this TikTok! I would certainly additionally such as to share transparently, however, just how those sights did not equate right into brand-new fans, so this was a wonderful lesson that going viral isn’t the solution to whatever.

What are we eliminating from these blog posts for our social technique in 2024?

Our open functions collect a great deal of interest. We aren’t constantly working with, so I can not intend to upload concerning this regularly, yet it reveals that our society is why individuals are so curious about benefiting us, so blog posts concentrating on society must most definitely remain to belong of our technique in 2024. Practical guidance serves for our target market. A great deal of our target market are individuals that run their very own services and occur to be running their social networks accounts, as well, yet they might not be social networks professionals. Any type of guidance we can provide to assist them expand and do well is important.Buffer’s society is an effective subject. Our society is really special, and openness is one of our core worths, so it is necessary for us to share what we have actually discovered at Barrier to assist and influence others.Following fads can function when you do it right. I’ll constantly watch for any type of fads we can get on, yet just if I seem like I can absolutely attach them with our brand name. Do not do a fad if it’s not genuine to you and your brand name.

Intend to look into what were your best blog posts of 2023? Right here’s just how.

Most likely to analyze.buffer.comSelect a network on the leftUpdate your day variety (leading right) to Jan 1, 2023 – December 20, 2023Select PostsScroll to the Article Insights sectionSelect if you wish to arrange by perceptions, suches as, interaction price, etc.Make certain it’s arranged in coming down orderYour primary article will certainly go to the really leading of the listing!

Many thanks for reviewing! Have any type of concerns concerning our leading blog posts? Leave a remark, and please share your very own leading blog posts of 2023; we would certainly like to see them!