IMO*, to ELI5*, not all manufacturers want Reddit marketing, CMV*. No concept what I simply stated? You’ve bought lots to study Reddit (and what it may well do for you).
The dominion of acronyms and originator of the “Ask Me Anything” publish, Reddit now provides many business-friendly options like promoting whereas nonetheless retaining its old-school discussion board roots.
Reddit isn’t typically first in entrepreneurs’ minds, however for the fitting kind of enterprise, it may well actually repay. Right here’s how you can know if Reddit marketing is correct for you and examples to get began (that gained’t get you roasted).
*IMO =in my view, ELI5 = clarify like I’m 5 (years previous), CMV = change my view.
Key takeaways
Whereas Reddit isn’t a match for all manufacturers, it provides thrilling alternatives for companies seeking to construct genuine connections with area of interest communities.
Reddit’s natural discussions are stuffed with distinctive viewers insights, making it a invaluable device for social listening.
Partaking in Reddit communities by sharing experience and being genuinely useful — fairly than explicitly selling a model, services or products — builds belief and model loyalty over time.
Is Reddit a superb platform for marketing?
Reddit is… attention-grabbing. As a Redditor myself, I take satisfaction in being a part of a social platform recognized for its typically humor-driven, area of interest communities (referred to as subreddits).
Redditors have a popularity as being a little bit of a troublesome crowd, however usually are a group of actual, down-to-earth individuals (principally) who don’t shock simply or decide a guide by its cowl (besides on r/TerribleBookCovers, naturally).
That’s one other factor about Reddit: there’s a subreddit for the whole lot. Every thing. Together with issues that most likely shouldn’t exist, however hey, you do you, buddies.
To elucidate Reddit in a nutshell: It’s a forum-driven platform the place individuals come to debate the issues they’re enthusiastic about and join with different like-minded individuals.
However is Reddit the place it is best to market your enterprise? For a lot of manufacturers, the reply is a powerful, “Yes!” for the genuine connections and model fairness you possibly can construct.
For different organizations who’re a bit extra le sérieux—central banks, the World Well being Group, and so on—Reddit marketing might be not your factor.
As with every social community, there are some platform-specific issues to pay attention to. Let’s get some Reddit lingo out of the best way:
AMAs: “Ask Me Anything” posts are in every single place now however they began on Reddit. Well-known individuals and consultants often flip to Reddit to share data—together with the then-current President of the US, Barack Obama—plus there’s r/AMA for open discussions with individuals of all walks of life.
Novelty accounts: Reddit accounts created for one sole function, normally so as to add colourful commentary to posts, equivalent to u/look_of_disapproval which solely feedback this oldschool emoji face: ಠ_ಠ.
Karma: Different Redditors can “upvote” or “downvote” your posts and feedback which equates to your publish and remark Karma scores. It is a numerical illustration of how useful/humorous/most likely cool you might be. (Upvotes – Downvotes = Complete Karma rating.)
Supply: u/Peak_Design on Reddit
There are additionally just a few different issues it is best to learn about Reddit:
You possibly can promote on Reddit.
90% of Redditors belief Reddit to study manufacturers and so they’re 27% extra prone to buy in the event that they see an advert on Reddit vs. one other platform.
There are various separate, small Reddit communities (subreddits) the place a Redditor begins a brand new subject (the “OP,” or Unique Poster) and others talk about inside that publish in a threaded remark structure.
Reddit acquired over 2.1 billion visits in 2023, making it one of the vital well-liked web sites on the earth.
Reddit has a consumer base of simply over 500 million and is predicted to maintain growing at its regular ~10% annual development price.
Of these, 91 million are day by day lively customers and persons are utilizing Reddit greater than ever in 2024.
Supply: Statista
Able to dive into Reddit marketing? Listed here are 9 tips to get began with this typically bizarre and wacky place.
Tips for Reddit marketing (that Redditors gained’t hate)
Lurk and be taught
Earlier than you clickity clack and hit Submit, take a superb go searching. The norms on Reddit are a bit of totally different than on different social platforms so that you’ll need to observe the customarily distinctive tradition of Reddit earlier than attempting to slot in.
Begin by becoming a member of some subreddits related to your business or enterprise. Begin with the subreddit for your metropolis, if there’s one and you’ve got a neighborhood enterprise. Or r/CreatorsAdvice for those who provide something content material creators use, like software program or keyboards, microphones, and so on. You get the concept.
There are over 100,000 subreddits on Reddit in 2024; there are not less than just a few related to your group.
Since Reddit has so many distinctive behaviors not discovered on extra conventional social platforms—in Redditor phrases: “rich internet lore”—it’s vital to grasp fundamental Reddit tradition. (Tip: Try r/NewToReddit.)
In actual fact, I’ll go as far as to say you shouldn’t have interaction in any Reddit marketing till you totally, and I imply totally, perceive this publish:
Supply: r/AskReddit
Use Reddit for social listening
Reddit is a treasure trove of invaluable insights out of your target market.
When persons are contemplating a purchase order, they flip to Reddit to ask for suggestions. Once they have an issue with a product, they flip to Reddit to ask for assist.
Reddit posts can inform you what your target market needs most, why previous clients stopped utilizing your product, and what made individuals purchase from you within the first place.
How are you going to collect all that data throughout all social media platforms, together with Reddit, immediately and mechanically? With social listening.
Social listening is the apply of looking out for and analyzing model mentions on social media websites, however doing this manually is inefficient to say the least.
Hootsuite Listening builds the world’s finest social listening capabilities proper into your Hootsuite dashboard, permitting you to find content material tendencies, what persons are saying about you, and what your opponents are doing—mechanically scanning over 2 billion sources each month, together with Reddit!
Use the information you collect from social listening to tell and alter your social media marketing technique, together with the way you present up and market your enterprise on Reddit.
Having social listening constructed into Hootsuite makes the whole lot it is advisable do on social media sooner, simpler, and collectively in a single app. To take listening to the following stage, greater tier Hootsuite plans include superior capabilities like measuring your model sentiment over time, figuring out high influencers, and extra. Guide a free demo to see these options in motion.
Whereas Hootsuite Listening contains Reddit, you too can set up the Reddit Hootsuite app to manually search key phrases, or broaden Hootsuite’s native Streams performance with the Synapview app to watch hashtags and opponents throughout Reddit, Pinterest, Instagram, and YouTube.
Keep away from being too promotional
Folks added the phrase Reddit to the tip of their Google search queries 32 billion occasions in 2023 as a result of they need “a trusted second opinion before they buy.”
So as an alternative of pushing out promotional content material, concentrate on encouraging actual clients to share their experiences. Ask questions, ask for suggestions, reply to everybody, and get individuals speaking about your model and merchandise.
Peak Design does a terrific job balancing promotion and authenticity by participating with clients with out pushing exhausting gross sales.
Supply: r/PeakDesign on Reddit
Share your experience (and reap the rewards)
Folks come to business or product-related subreddits to be taught one thing or get recommendation. The very best technique to help gross sales on Reddit is to search out area of interest subreddits associated to your services or products, cling on the market, and genuinely drop in useful tips the place you possibly can. To not tack on a name to motion on the finish, however merely since you need to assist.
Serving to others = builds neighborhood.
Neighborhood = builds belief.
Belief = builds buyer loyalty.
Reddit marketing is a long-term recreation, not a spot to blitz generic content material and get fast leads. It’s important to be right here since you need to be right here, or since you’re already a Redditor at coronary heart.
When you can a) be genuinely useful, and b) make a superb product, Reddit can positively be a key useful resource for increase model loyalty and gross sales over time.
As Redditor Perllitte advises, “Pick a niche, dig in, and you’ll find tactics.”
Supply: r/marketing on Reddit
Sharing useful content material on Reddit additionally comes with mega website positioning perks. Google up to date their algorithm in March and August 2024 to cut back what they describe as “low quality, unoriginal content” in search outcomes by 45%.
What meaning in apply is that rating nicely on Google is much less about key phrases and fancy website positioning instruments and extra about having precise consultants write helpful, authentic, and actionable content material that individuals need of their lives.
Since that’s precisely what Reddit posts are—recommendation pushed by private expertise—Reddit efficiency is on turbo in Google search outcomes for the reason that updates, with natural site visitors skyrocketing in 2024 to basically double 2023 ranges.
(And with a mean go to time of just about 19 minutes!)
Supply: r/InterestingAsF*ck on Reddit
Use a private account (and construct Karma)
One of the crucial efficient Reddit marketing methods is to subtly promote your enterprise from a private account. This comes again to being a Redditor at coronary heart.
When you take pleasure in being on Reddit, are up on the lingo, and are genuinely attempting to debate issues with others, that’s going to return throughout out of your posts and feedback.
It’s not that you could’t achieve success utilizing your organization title—many manufacturers are, equivalent to dbrand, Mint Cellular, and Nordstrom to call just a few—however particularly for those who aren’t a well known model title already, private stands out as the strategy to go.
You possibly can nonetheless create a subreddit for your model, after which use a private account to work together with others in that subreddit and elsewhere on Reddit.
Redditor u/secretagentdad does that nicely with their firm, Key phrase Sheeter. They often publish in giant, related subreddits like r/website positioning, and contribute to the model’s subreddit with the identical private account.
Supply: r/Sheeter on Reddit
At first look to different Redditors, this appears to be like much less overtly promotional than a model title leaping in to answer posts. Nonetheless, as with most issues, the standard of your content material issues rather more than your title. When you concentrate on being genuinely useful, individuals will reply positively to you, whether or not you utilize a private account or model title.
… and construct neighborhood, too
Encourage your staff who’re already Redditors to answer posts in your group’s subreddit too. This helps construct neighborhood and exhibits your subreddit is lively.
The most important secret to constructing a robust neighborhood as a model on Reddit is to be useful, participating, and constant.
dbrand has such an lively neighborhood as a result of they reply posts and supply assist, but additionally as a result of they keep constant to who they’re. Of their case, it’s typically persistently (gently) insulting, which their Reddit viewers understands. Prospects love getting roasted by dbrand:
Supply: r/dbrand on Reddit
Use Reddit adverts
Constructing a neighborhood not your factor? You don’t must run a subreddit. Profitable Reddit marketing will be finished the quaint manner: paid promoting.
Present Reddit advert codecs embody textual content (promoted posts), picture, video, product, carousel, and AMA adverts in feeds, in addition to dialog adverts in remark threads. There are a selection of viewers concentrating on choices like different platforms, however there’s one function that basically stands out: you possibly can goal adverts to run on particular subreddits.
Promote mountaineering boots? Run a paid advert on r/Climbing. Growth.
Reddit adverts match seamlessly amongst natural posts. In addition to the small “Promoted” textual content on the high, it’s actually tough to inform them aside. That is particularly a win if individuals begin studying your advert and get hooked earlier than they even notice it’s an advert.
(*9*)
Supply: r/Notion on Reddit
Reddit adverts also can function giant photographs or movies, which nonetheless seem like natural posts, however provide a splashier strategy to seize consideration. A daring graphic with a robust headline is your finest wager for a picture advert.
Supply: u/Official_Captions_AI on Reddit
Observe your Reddit ROI
Reddit marketing ROI will be robust to measure precisely. Earlier than you possibly can even strive, it is advisable know what your targets are.
What do you need to get out of Reddit marketing? Is it to construct a loyal neighborhood of name advocates? Is it to extend leads or gross sales? Is it to speak to your viewers and discover out extra about them?
No matter your targets are, preserve monitor of them. You possibly can monitor progress in a spreadsheet (we now have a free social media targets template for that) and pair it with analytics studies to get an image of how nicely your present Reddit marketing technique is performing.
Be open and trustworthy
Reddit is all about dialogue. When you ought to intention to be open and trustworthy throughout all of your platforms, it’s of the utmost significance on Reddit.
Being open and trustworthy is a crucial constructing block of any neighborhood. By replying to each publish and remark in your subreddit—and leaping into related discussions elsewhere on Reddit—you exhibit openness and the character behind your model.
That features the way you reply to unfavourable feedback or suggestions. Insta360 handles that nicely right here by investigating, apologizing, and clarifying subsequent steps.
Verify our social media customer support information for extra tips on dealing with difficult on-line interactions.
Supply: r/Insta360 on Reddit
4 Reddit examples from manufacturers that get it
Mint Cellular’s customer-driven subreddit
Supply: r/MintMobile on Reddit
Mint Cellular’s subreddit has over 42,000 members, may be very lively, and but shouldn’t be formally run by the model. Prospects created it themselves and, seeing its affect, Mint Cellular staff often contribute new posts and reply to feedback.
Whereas many posts focus on tech help, clients additionally share optimistic information just like the free jacket publish above which is nice model advocacy.
Steal this technique:
See if there are already customer-led subreddits about your model. As an alternative of making your individual, associate with them.
For optimistic posts with images or video, ask for permission to repost it to all of your social channels as user-generated content material.
Semrush’s useful Reddit dwelling base
Supply: r/Semrush on Reddit
Semrush is actively concerned of their official subreddit, often answering questions from clients and prospects. What makes their subreddit distinctive is the concentrate on training. They hyperlink detailed how-to guides within the featured part on the high in addition to share blog-post type product updates to maintain customers knowledgeable.
Steal this technique:
Reddit could be a long-form content material channel for those who often share issues like product/function updates or information. Don’t be afraid to publish longer, informative posts.
Patagonia’s cross-promotional occasions
Supply: r/Browsing on Reddit
Sustainable clothes and outside gear producer Patagonia places their cash the place their mouth is on the subject of supporting the surroundings. They often publish content material to coach shoppers about environmental points and outside sports activities.
To advertise these movies and by extension themselves, Patagonia hosts AMAs (Ask Me Something threads) with notable individuals, like this occasion with director Stacy Peralta.
Steal this technique:
Along with sharing occasions in your individual subreddit, put it up for sale in related subreddits, equivalent to r/Browsing since this was a surfing-focused quick movie.
Think about internet hosting an AMA as a part of a launch technique for a brand new product or occasion.
Cultivating neighborhood with Procreate
Supply: r/Procreate on Reddit
iPad artwork app Procreate goes to nice lengths to have interaction their neighborhood of artists on the platform. In addition to encouraging Reddit customers to publish their work, Procreate provides a tagging system (often known as “flair” on Reddit) to browse by several types of artwork and has a singular sidebar function that exhibits probably the most upvoted (a.okay.a. “liked”) artworks of the earlier month.
Steal this technique:
Focus in your clients: What worth are you able to give them in your subreddit? Make your content material all about them and watch engagement develop.
Uplevel your Reddit marketing with automated social listening instruments in Hootsuite to find what persons are saying about you. Plus, deal with scheduling, promoting, and analytics throughout all of your social platforms in a single easy-to-use dashboard. Strive Hootsuite free right now.
