Pinterest draws out the bulletin board system fanatic in everyone. However, for social media sites supervisors, it’s the Pinterest stats that matter– understanding the realities and numbers that established one pin in addition to one more is a vital part of producing an advertising technique, both on and off the system.
We have actually dug with yearly records, letters to investors, article, main information and study from Pinterest and past to assemble one of the most vital current stats you require to learn about Pinterest.
Below are the numbers that matter in 2024.
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General Pinterest stats
Take a top-down check out Pinterest’s efficiency, and see exactly how Pinterest stats gauge up versus various other social media sites networks while you go to it.
1. Pinterest is the 15th biggest social media network in the globe
In regards to worldwide energetic customers, Pinterest rates as the 15th biggest system in the globe since January 2024.
The system rates listed below social media networks like Facebook, YouTube, TikTok, and Snapchat.
Resource: Statista
2. The system has 498 million regular monthly energetic customers
In February 2024, Pinterest reported 498 million regular monthly energetic customers– up by 16 million customers from the previous quarter.
3. Pinterest’s regular monthly worldwide individual numbers raised by 11% year over year
Pinterest’s 2023 earnings record reveals that the system’s ordinary MAUs in the united state and Canada expanded to 97 million, a rise of 2% year over year (YoY) contrasted to 95 million in the exact same duration of the previous year.
On the whole, worldwide MAUs raised by 11%, with an 8% boost in European MAUs, and a 15% boost in the remainder of the globe, contrasted to the exact same duration in 2015.
4. Pinterest’s complete earnings raised by 12% in 2023
Pinterest’s earnings likewise expanded 12% YoY in 2023, for a total amount of $981 million. Pinterest states it anticipates earnings to proceed turning into 2024.
Pinterest chief executive officer Costs Ready claimed this in the firm’s third-quarter revenues record: “Pinterest is the rare business where the interests of users and advertisers are aligned. It’s proven to be true as we continue to post double-digit revenue growth and have achieved an all-time high for global MAU. The changes we made have set us up to be a stronger and more efficient company as we double down on our momentum in 2024.”
5. Pinterest’s total labor force is 55% ladies
Since 2024, 55% of Pinterest’s labor force self-identifies as woman. This is up from 51% in 2022.
Pinterest has actually dedicated to raising ladies in management to 36% by 2025. In H1 of 2022, they satisfied that objective. The firm has actually likewise made a number of current consultations of ladies of shade to its board of supervisors, exec group, and various other management articles.
6. 36% of Pinterest’s management group is women
Pinterest is tough at the workplace raising the depiction of ladies in its labor force. At the end of 2023, it introduced that it had actually raised the depiction of ladies in management duties by 20%, for a total amount of 36%.
Pinterest is likewise functioning to close the void in normally gender-biased duties like design. This year, they have actually dedicated to raising design management duties held by ladies and those from various other marginalized sex identifications to 25%.
7. Pinterest dedicated to 100% eco-friendly electrical energy in workplaces by 2025
In September of 2022, Pinterest dedicated to acquiring 100% eco-friendly electrical energy for their worldwide workplaces by 2025. This action is a significant action in the direction of decreasing their worldwide greenhouse gas exhausts and conserving power in their workplaces.
Beginning with their head office in San Francisco, Pinterest will certainly be getting 100% eco-friendly electrical energy with CleanPowerSF’s SuperGreen program and acquiring Power Quality Certificates adhering to a collection of leading concepts. Their worldwide realty profile– which extends nations like the USA, Japan, and Brazil– will certainly focus on tasks that lie in the nation in which the electrical energy was eaten, resource from tasks that offer the best system influence, and assistance neighborhood areas.
8. 80% of Pinterest’s 2023 forecasts happened
Annually, Pinterest launches its desirable Pinterest Forecasts record. Utilizing information from the billions of pins conserved to its system, Pinterest calls out the following huge fads, items, and basic appearance we can anticipate to see.
This year, Pinterest forecasts a couple of points:
Diverse grandfather design.
Jellyfish-themed furnishings.
Classic cooking area home appliances.
Cafe style in the home.
Huge hair.
Blue make-up.
Jazz.
Tennis.
Nightclub style.
Hand-crafted clothes.
To Name A Few. Which of these fads do you anticipate to become a reality?
Resource: Pinterest
Pinterest individual stats
Search these Pinterest individual stats to recognize the system’s group characteristics.
9. Most of Pinterest’s individual base is in between 25 and 34 years of ages
Pinterest’s target market still alters young, with most of its target market falling under the 25-34 age classification. Showing up close behind is the 18-24 classification, adhered to much less carefully by the 35-44 years of age.
10. Gen Z composes 42% of Pinterest’s regular monthly energetic customers
Conform, millennials, Generation Zoomer is taking control of. At Pinterest Financier Day 2023, the system introduced that it’s obtaining more youthful day by day, with 42% of its MAUs determining as Gen Z.
Not just that, however Gen Z sees Pinterest as a favorable location where they can fantasize huge and draw up their future lives.
11. 76% of Pinterest’s individual base is women
While Gen Z and male customers get on the surge, Pinterest still mostly provides to ladies, that compose greater than 76% of their worldwide individual base, while guys compose 17.2%, and the staying 6.6% continue to be undefined.
12. Pinterest is most prominent in the United State and the Netherlands
In January 2023, Pinterest was most prominent in the USA, where approximately 29.4% of individuals were energetic customers. Belgium and the Netherlands likewise had large individual bases, with regarding 26.8% and 29%, specifically.
Adhering to close behind in individual development is Canada, with a 25.2% infiltration price, and Portugal at 22.6%.
13. The Majority Of Pinterest customers live in the UNITED STATE
When it comes to worldwide circulation of Pinterest customers, the USA takes a solid lead. Almost 84 countless Pinterest’s 498 million customers live in the UNITED STATE Pinterest’s second biggest individual team relaxes in Brazil, with an approximated 28 million customers. Mexico, Germany, France and Canada adhere to close, however not as well close, behind.
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14. 1 in 3 Pinterest customers have an ordinary yearly earnings of $100,000 or even more
According to a current Pinterest post, deluxe purchasing lives and well on the system. A 3rd of deluxe customers on Pinterest record having a yearly earnings of over $100,000. They are likewise 35% most likely to make a six-figure earnings than deluxe customers on various other systems.
What’s even more, these customers invest 87% even more on deluxe items than customers on various other systems and are 27% most likely to purchase costs items.
Sparkling wine, anybody?
15. 70% of Pinterest’s deluxe target market is under 35 years of ages
Looking to use this glamorous target market? It deserves keeping in mind that these card-swiping, trend-setting, monogram-toting mates are all millennials. At an ordinary age of simply 35 years young, Pinterest’s deluxe target market can have their avocado salute, and consume it, as well.
16. 27% to 35% of united state grownups make use of Pinterest
According to brand-new information from Church bench Research study, 27% to 35% of all united state grownups make use of Pinterest frequently. This rates the system fourth out of 11 systems, touchdown it simply behind Instagram, Facebook, and YouTube, and over TikTok.
Resource: Church Bench Proving Ground
17. Ladies are most likely to usage Pinterest than guys
Church bench Research study likewise discovered that ladies are most likely to usage Pinterest than guys. Unsurprising, provided the system’s online reputation for womanly web content.
Pinterest use stats
Understanding what makes a Pinner pin is frequently what divides a great advertising and marketing technique from an average one. Whether you’re searching for even more fans or sales, these Pinterest realities and stats must direct your initiatives.
18. 85% of Pinners claim they make use of Pinterest to prepare brand-new tasks
While individuals make use of Pinterest in a different way, a considerable portion of Pinners are coordinators. Commonly, individuals come to the system when they are in the beginning of a job or acquisition choice.
19. 8 out of 10 individuals claim Pinterest is a favorable on the internet room
As systems throughout the web proceed to be medicine with the mud for negative thoughts, Pinterest sticks out as a sign of light and positivity.
According to Pinterest, 78% of routine Pinners in fact really feel much better after making use of the system. It ends up, conserving pictures of horses and inspirational quotes in fact functions.
Resource: Pinterest
20. 14.6 million celebration-related boards were made in 2023
Looking to obtain your brand name in front of the appropriate target markets this holiday? Well, it ends up Pinterest is the location for party web content, with greater than 14.6 million celebration-related boards made in 2023.
Pinterest search stats
Pinterest is greater than simply an electronic corkboard. It’s likewise an effective online search engine. Utilize these Pinterest search stats to notify your Pinterest search engine optimization technique in 2024.
21. Leading Pinterest United States searches in 2024 consist of nails, supper concepts, and hairdos
When it comes to what individuals are looking for on Pinterest in the United States, several of the leading searches consisted of “nails”, “dinner ideas”, and “hairstyles”.
Various other prominent search terms consist of “dinner recipes,” “outfit ideas,” “summer nails,” and “tattoo ideas.”
22. Pinterest look for plus-sized body web content are up
Because 2018, Pinterest has actually been dedicating its system to body-inclusivity. In July 2021, Pinterest upgraded its advertisement plans to ban all advertisements with weight reduction language and images. Searches having “weight loss” decreased by 20% ever since, as Pinterest customers come to be progressively aware of the system’s dedication to advertising healthy and balanced living and body photo.
Currently, with the intro of a brand-new type of body modern technology that makes it simpler for Pinterest’s AI to determine varied type of body, look for expressions such as “Mom summer outfits curvy” are up 47x, “concert looks plus size” up 6x, and “plus size bridal dresses” up 5x, year over year.
23. Sex varied searches are likewise up on Pinterest
Pinterest is a location where satisfaction radiates brilliant, which’s shown in their searches.
As an example, look for “understanding gender” have actually skyrocketed by 550%, while “gender identity poster” and “self-expression painting” have actually both seen boosts of 415% and 455% specifically contrasted to in 2015.
Queer style is obtaining quite prominent onPinterest Individuals are looking a whole lot much more for points like “non-binary outfits,” “genderqueer fashion,” and “queer outfits for men.” Likewise, elegance searches are up for “non-binary hair” and “genderfluid hairstyles.”
24. 96% of Pinterest’s leading searches are unbranded
While many system’s are active pressing advertisements up and private web content down, Pinterest stays a safe house for pure creative thinking. With 96% of its leading searches unbranded, Pinterest cases: “Content from brands doesn’t interrupt on Pinterest—it inspires.”
25. Pinterest sees 1.16 billion regular monthly gos to
Pinterest stays among one of the most trafficked web sites online, with 1.16 billion individuals seeing the site each month.
Resource: Statista
Pinterest ecommerce stats
Find out exactly how various other marketers have actually discovered success on the application with these Pinterest ecommerce stats.
26. 75% of once a week Pinterest customers claim they’re constantly purchasing
Pinterest customers are in the state of mind to eat– according to the firm’s Feed Optimization Playbook, individuals that make use of Pinterest once a week are 40% most likely to claim they enjoy purchasing and 75% most likely to claim they’re constantly going shopping.
27. 50% of Pinterest customers see the system as a purchasing location
Absolutely nothing preferences sweeter than advertisement bucks well-spent. And, on Pinterest, you could taste that success.
According to Pinterest, 50% of its customers see the system as a location to store, in addition to a location to discover motivation.
28. 44% of millennial Pinners have actually acquired an item they saw on Pinterest
Additional to Pinterest’s purchasing society, millennials that see an item on Pinterest often tend to purchase that item. According to Pinterest’s very own information, 44% of millennial Pinners have actually purchased as an outcome of seeing top quality web content on Pinterest.
29. Pinterest customers invest 80% even more each month than on various other systems
Did you understand that customers on Pinterest are not just extremely involved however likewise eager to invest much more on items they love? It holds true! Actually, according to current information, Pinterest customers spend a tremendous 80% even more each month contrasted to those on various other systems.
Pinterest advertising and marketing stats
Looking to market your items on Pinterest? Review these Pinterest advertising and marketing stats initially.
30. 85% of Pinners usage Pinterest when beginning a brand-new job
Pinterest is not simply a system for exploration and motivation, it is likewise a device to assist individuals begin brand-new tasks. 85% of its customers make use of the system when beginning a brand-new job– whether that’s home renovation, preparing a holiday, or releasing their very own side hustle.
31. 80% of Pinners have actually found a brand-new brand name or item on Pinterest
Brand name exploration is just one of one of the most effective advantages Pinterest uses organizations. 80% of its customers have actually found, or strategy to find, a brand-new brand name or item withPinterest This indicates that with a reliable Pinterest advertising and marketing technique, your service can get to and involve a big target market.
32. Pinterest customers conserve 1.5 billion Pins each week
With just 498 million regular monthly energetic customers, it’s quite unbelievable that Pinterest customers are conserving 1.5 billion Pins each week. However, when you consider all the imaginative cake concepts and bridal gown folders … well, it begins to make good sense.
33. Pinterest is the # 1 location for deluxe purchasing motivation
Louis Vuitton, Gucci, and Carolina Herrera-lovers, express joy. Pinterest has actually been called the # 1 location for deluxe purchasing motivation. What’s even more, 3 in 5 deluxe customers claim they make use of Pinterest to study brand names.
34. There are greater than 10 million boards on Pinterest
Combing Pinterest to discover that a person excellent wedding event board? Best of luck. With greater than 10 million boards on the system, opportunities are you’ll be searching for a while.
35. Pinterest saw a 50% YoY boost in buyable products aboard
Still asking yourself if Pinterest is the appropriate system for your items? Purchasing is expanding on the system, with Pinterest seeing a 50% year-over-year boost in buyable products conserved to boards this year.
36. Merchants that submit magazines and tag items see 30% even more check outs
Magazines resemble a brand name’s starter set for succeeding on Pinterest purchasing. When stores submit their magazines and mark their items, they have actually observed a bump of nearly 30% in check outs.
Resource: Pinterest
Pinterest advertising and marketing stats
Looking to up your advertisement video game in 2024? These Pinterest advertising and marketing stats will certainly obtain you thrilled regarding your upcoming technique.
37. Pinterest launched a lots of brand-new advertisement includes this year
While marketers get away even more conventional systems like X (previously referred to as Twitter), smart systems like Pinterest are sweetening their offerings to draw in advertisement bucks.
This year, Pinterest introduced a collection of brand-new advertisement functions to boost financial investment in the system. Amongst the functions are a brand-new limelight attribute that enables costs advertisement positionings on the Pinterest home feed, in addition to test advertisements that allow brand names ask their clients concerns straight on the system.
38. Pinterest advertisements are 2.3 x even more reliable on expense per conversion (CPC)
Looking to conserve cash when transforming clients? Pinterest could be the location. According to the system’s very own information, Pinterest advertisements are 2.3 x even more reliable cost-per-conversion than advertisements on social media sites.
39. Pinterest advertisements see a 2x greater return on advertisement invest (ROAS)
According to Pinterest, their advertisements likewise supply far better returns than completing social media sites networks, asserting marketers see 2x greater ROAS when making use of the system.
40. Brand names are still doubtful regarding advertising and marketing on Pinterest
Current information from Hootsuite rated Pinterest as 10th, out of a feasible 12, in the listing of social media sites systems brand names feel great advertising and marketing on. It’s vague why brand names are changing advertising and marketing bucks far from the system, however we do understand there’s a large concentrate on ROI this year.
41. Pinterest advertisements bring in 11.4 x even more leads than completing social
According to the most up to date information, Pinterest advertisements are outperforming the competitors with an impressive 11.4 times much more leads created contrasted to various other social media sites systems. Yes, you check out that right– 11.4 times!
42 Individuals keep in mind satisfied Pinterest advertisements best
Advertisements that make individuals really feel excellent often tend to execute far better onPinterest Actually, information from Pinterest discovered that advertisements that obtain favorable psychological responses were remembered 20% far better and had a 6x greater lift in activity intent.
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