37 Important TikTok Stats Marketers Need to Know [2024]

If you’re an online marketer looking to make an influence on TikTok, after that you need to know the most recent TikTok stats and fads.

Though the system increased to popularity as a room for Gen Z dancing obstacles, TikTok has actually expanded to incorporate every sort of material and neighborhood. As a matter of fact, with attributes like in-app purchasing, online streaming, and branded hashtag obstacles, it’s currently an important device for brand names looking to attach straight with consumers. (Good idea it’s lastly feasible to timetable TikTok messages.)

As you establish your TikTok advertising and marketing approach, right here are the trick TikTok stats to remember.

General TikTok stats

Because introducing in 2016, TikTok has actually increased via the app-o-sphere to catch the hearts and minds and displays of social media sites individuals, with some seriously brag-worthy numbers.

Below are the basic TikTok stats you need to know.

1. TikTok got to 1.92 billion individuals in 2023

Greater than a billion individuals currently sing, dance, do, and store onTikTok The application struck an incredible 1.92 billion individuals in 2023, a 16% rise from the previous year. The application is anticipated to get to 2 billion by the end of 2024.

2. Douyin, China’s variation of TikTok, has 750 million everyday energetic individuals

While TikTok controls in several nations, China’s variation of the application, Douyin, has 750 million everyday energetic individuals since 2023.

3. TikTok is the # 1 downloaded and install application in greater than 40 nations

TikTok’s surge in appeal has actually been speedy and international. The application is currently one of the most downloaded and install application in greater than 40 nations and is presently readily available in 150+ markets and 35+ languages.

4. TikTok is # 5 on the Apple Application Shop

In 2023, TikTok ended up being the 5th most downloaded and install application on the Apple Application Shop, growing out of various other preferred applications like Facebook, Instagram, and Snapchat yet losing versus newbies like Temu and CapCut (though these applications are probably very closely associated to TikTok’s surge).

5. TikTok deserves $50 billion on the NASDAQ

TikTok deserves a tremendous $50 billion since 2024. Its moms and dad business, ByteDance, is additionally approximated to deserve $275 billion.

6. TikTok is restricting the moment teenagers can invest in the application

In 2023, TikTok revealed that it would certainly restrict minors to one hour daily on the application in an initiative to advertise much healthier display time behaviors.

Individuals aged 13-17 will certainly obtain a sharp after one hour of usage and have the alternative to go into a passcode for an added hour. Kids under 13 will certainly need adult consent and a passcode for up to half an hour of added usage.

7. 90% of TikTok individuals report that the system makes them delighted

According to TikTok, 90% of individuals claim that the application makes them delighted. They additionally report it never ever obtains boring.

8. TikTok areas 7th in one of the most relied on applications by brand names

While TikTok might be preferred with teenagers, developed brand names are much less positive in the social media sites system than rivals like LinkedIn, Instagram, and WhatsApp.

However, hi, it’s still defeating X (previously referred to as Twitter) and Strings, being available in at places 9 and 10, specifically.

TikTok customer stats

You have actually possibly obtained a wide photo in your head of that the standard TikTok customer is– yet the reality is, not everybody on the system is a Billie Eilish imitator.

Right Here are some TikTok customer stats to remember.

9. 18.2% of TikTok’s international target market were ladies matured 18-24

While TikTok may have a teeny-bopper online reputation, 18.2% of its international target market is composed of ladies aged 18-24. Women individuals aged 25 to 34 years stand for 16.3% of the system’s individuals.

10. Youthful male individuals comprise 18% of TikTok’s target market

On the other hand, about 18% of TikTok individuals are male aged 18-24.

11. 29% of TikTok individuals open up the application everyday

TikTok is the 2nd most appealing application after Instagram, with 29% of its energetic installs opening up the application daily.

12. USA grownups invest 4.43 billion mins annually on TikTok

Since 2023, United States grownups invest a total amount of 4.43 billion mins daily onTikTok This is greater than 5 times the quantity of time they invested in 2019. Expert Knowledge anticipates that by 2025, TikTok will certainly exceed all various other social media sites applications in everyday mins invested.

13. 2 out of 3 united state teenagers make use of TikTok everyday

Brand-new research study from Seat reveals that 2 out of every 3 United States teenagers make use of TikTok daily, with 16% stating they utilize it virtually continuously.

Resource: Bench Proving Ground

14. Millenial TikTok individuals are 2.3 x most likely to develop a blog post and tag a brand name

According to TikTok, millennial individuals are 2.3 x most likely than various other system individuals to develop a blog post and tag a brand name. That recognized millennials were such brand name marketers?

15. TikTok individuals are 1.4 x most likely to purchase a brand-new technology item in the following 6 months

TikTok located its individuals are 1.4 x most likely to purchase a brand-new technology item in the following 6 months than individuals on various other systems. This is fantastic information for technology brand names looking to get to a more youthful, tech-savvy target market.

16. Many TikTok individuals are attracted to the system’s narration layout

Most of TikTok individuals move in the direction of the system as a result of its unique narration layout. Of Gen Zers that make use of the application, 2 in 5 were attracted to material that really feels extra customized to their preferences.

Also infant boomers enjoy the application, with over 1 in 4 sharing a desire for TikTok’s narrative-driven, short-form video clips.

17. Tutorials are one of the most preferred sort of material on TikTok

An Adobe research study located that tutorials are one of the most preferred sort of material on TikTok, with 62% of individuals choosing them. This is complied with by service or product testimonials at 39%, and individual tales at 38%.

18. 76% of Gen X TikTok individuals go to the films frequently

Individuals have actually been yelling regarding the fatality of movie theater for years, yet TikTok located that 76% of Gen X TikTok individuals go to the movie theater frequently. This is excellent information if you remain in the flick company. Or, attempting to develop an area of like minded movie-lovers on the system.

TikTok use stats

Understanding that makes use of TikTok is very important for marketers, yet so is comprehending exactly how they utilize it.

Right Here are the TikTok use stats you need to be taking note to.

19. 40% of Americans make use of TikTok as an online search engine

Over 2 in 5 Americans make use of TikTok as an online search engine, with one in 10 Gen Zers depending on it greater than Google. Yet, Google still defeated TikTok as the most-used online search engine on the whole.

20. 43% of TikTok individuals obtain information on the application

TikTok is not simply for amusement, it’s additionally ending up being a resource of information for several individuals. 43% of TikTok individuals claim they frequently obtain information on the application, up from 33% in 2022. This places TikTok on the same level with Facebook as an information resource for its individuals.

Resource: Bench Proving Ground

21. 53% of individuals come to TikTok seeking “funny” material

In the past, the majority of TikTok individuals valued “relaxing” material on the application. However this year saw a change in view, with 53% of individuals currently choosing “funny” material.

Resource: GWI

22. Gen Z individuals like TikTok to podcasts

Podcasts might be popular nowadays, yet they’re encountering some competitors fromTikTok 41% of Gen Z individuals claim they have actually invested much less time paying attention to podcasts because signing up withTikTok

23. Gen Z individuals in the U.K. are 1.2 x most likely to DM a brand name after an acquisition

Gen Z individuals in the U.K. are seeking a little brand name love. Information from TikTok located that in Britain, Gen Z individuals are 1.2 x most likely than various other system individuals to DM a brand name after getting an item.

24. TikTok assists united state individuals keep in mind television and flick titles

Assume your TikTok flick advertisements aren’t functioning? Reconsider. Information from TikTok located that united state individuals that see material regarding television and films are 1.3 x most likely to remember the title than if they simply viewed a trailer.

25. Gen Z is 1.8 x even more inspired to store by neighborhood

For Gen Z, standard purchasing is out, and neighborhood suggestions remain in. Information reveals that Gen Z individuals that go shopping on TikTok are 1.8 x most likely to buy based upon neighborhood suggestions than standard industries.

Resource: TikTok

26. 95% of Filipino individuals are seeking finance-related material

Money material preponderates in the Philippines. According to information from TikTok, 95% of TikTok individuals really feel finance-related subjects are really important to them.

TikTok for company stats

If you’re not utilizing TikTok for company yet, what’s the hold-up? Below are a couple of TikTok company stats and fads to aid you begin.

27. A growing number of services are developing material on TikTok

While as soon as viewed as a system for just dancing fads and viral video clips, services are currently proactively developing material onTikTok Adobe located that 54% of entrepreneur have actually utilized TikTok to advertise their brand name, with approximately 9 messages each month.

28. 1 in 4 entrepreneur make use of TikTok influencers for item sales or promos

Together with developing their very own material, some services are additionally using the capacity of influencer advertising and marketing onTikTok 1 in 4 local business proprietors have actually utilized TikTok influencers for item sales or promos.

29. Typically, services make use of 15% of their advertising and marketing budget plan on TikTok

Organizations are hopping on board with TikTok, and they want to buy it as well. Typically, 15% of an organization’s advertising and marketing budget plan is assigned for TikTok material development.

43% of these services concentrate on material associated to their item, while various other preferred sorts of material consist of service or product testimonials, video clip tutorials, individual narratives, and trending obstacles or memes.

30. Still, services battle to make waves on TikTok

While the system reveals assurance, with 53% of entrepreneur meaning to improve their financial investment in TikTok associate advertising and marketing following year, obstacles continue. One-third of services report having a hard time to increase interaction prices, while 25% claim developing material continually is a difficulty.

Resource: Adobe

31. TikTok advertisements outmatch television advertisements

There’s no much better indicator that the globe has actually transformed than information revealing that TikTok advertisements outmatch television advertisements. One research study located that, regardless of having reduced regularity than television advertisements, TikTok advertisements produced about the exact same quantity of bucks per 1,000 perceptions as television advertisements.

So if you’re still assuming standard marketing is the method to go, it might be time to reevaluate and provide TikTok a possibility.

Resource: TikTok

32. TikTok is the fastest-growing network for item exploration

Information from TikTok and Nielsen additionally located that the system is the fastest-growing network for item exploration. According to the information, 15% of item explorations start on TikTok.

33. Marketers see a typical return of $2 for each $1 invested

While marketing fails on several various other preferred networks, TikTok proceeds to thrill with its return on advertisement invest (ROAS). According to information from TikTok, marketers are currently seeing a typical return of $2 for each $1 invested.

34. TikTok is the leading non-game application for customer investing

Customers enjoy investing cash onTikTok As a matter of fact, it was the very first non-game mobile application to struck the $10 billion mark in customer investing throughout the Apple Application Shop and Google Play. This collections TikTok besides all various other non-game applications, that include Facebook, Instagram, and WhatsApp.

35. Partnering with TikTok developers repays

Collaborating with developers on TikTok can actually settle for services. According to TikTok, advertisements with developers drove a 26% rise in brand name favorability amongst social/video system individuals in the united state

36. Getting brings joy on TikTok

TikTok individuals commonly transform to the application for a fast pick-me-up, and this is mirrored in their investing in choices. According to information, TikTok individuals are 1.3 x most likely than various other system individuals to acquisition an item to raise their spirits.

37 TikTok is boosting automobile brand name perceptions

If you’re a car brand name in Indonesia, you might desire to take into consideration jumping ontoTikTok According to a research study, 83% of Indonesian TikTok individuals have a far better impact of automobile brand names after seeing them on TikTok.

TikTok stats Frequently asked questions

What state outlawed TikTok?

Montana was the very first state to restriction TikTok in 2023. Montana Guv Greg Gianforte authorized Us senate Costs 419, pointing out problems regarding the application’s prospective danger to customer personal privacy and protection as a factor for the restriction.

Just how preferred is TikTok gradually?

TikTok proceeds to expand in appeal. In 2021, the application had simply 655.9 million individuals. By the end of 2023, the application flaunted greater than 1.5 billion individuals.

What is the development price of TikTok individuals?

TikTok has actually seen a stable rise in its customer base because 2020. In 2022, the variety of TikTok individuals worldwide expanded by 15.1%, and it is anticipated to expand by one more 10.5% in 2023, getting to a total amount of 834.3 million individuals.

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