Let me let you know a real story about me and podcasting.
I’ve had a podcast since 2013, however as I point out in my very own Episode 140, Need to Excel at Social Media Marketing? You Want to be an Energetic Shopper of Social Media First, I used to be by no means a client of podcasts.
It was a dialog with a millennial marketer at considered one of my shoppers that modified all of that. She listened to podcasts as an alternative of the Spotify which I religiously listened to in my automotive. In the future I made a decision to go into my Apple Podcasts app, do some searches on podcasts based mostly on key phrases, pay attention to just a few episodes, after which subscribe. Since then I’ve grow to be an avid listener of podcasts, so at present I would like to share with you one of the best digital and social media advertising podcasts that I’ve been listening to lately.
One of many the explanation why podcasts are so highly effective is that we are able to pay attention to them in our downtime, like in the automotive, on the health club, or taking a stroll, my three favourite instances and locations to pay attention. And that’s essential as a result of when you’re like most advertising consultants or managers, the possibilities are you’re fairly busy. Being busy can positively make it harder to be taught from different advertising professionals about how to do your job higher, particularly when you don’t have an opportunity to attend advertising conferences.
Fortuitously, there are all kinds of podcasts accessible that may provide help to be taught whereas doing different issues as nicely. Going to the health club? Pop one onto your cellphone or let it stream, and see what the most recent considering is about using influencers. Sitting for hours in an airport terminal ready for that delayed flight? Possibly it’s time to find out about upping your running a blog sport. Irrespective of when you’ll be able to pay attention, listed here are among the greatest digital social media advertising podcasts to assist enhance your expertise.
Be aware that stats present that the common podcast listener will pay attention to round 8 podcasts over the course of every week. I have a tendency to subscribe to 10 or 11 at a time, which is why I’m sharing with you precisely these podcasts which I’m at present listening to. I additionally republish this weblog submit yearly as a result of some podcasts come and in the past, and others emerge from new wants that entrepreneurs have. I sincerely hope you discover a new podcast to pay attention to out of this record!
Sure, in full disclosure, that is my very own podcast. However like the whole lot else about my weblog, if I wasn’t writing about it, I wouldn’t be recommending it!
First, a little bit background. This podcast started with the identify “Social Business Unplugged” as my authentic podcast idea was to have me talking “unplugged” supplying you with recommendation as if we had been in the identical room and I used to be teaching you. With the discharge of my Maximize Your Social guide and web site, it made sense to unify the branding to Maximize Your Social. After publishing The Age of Affect, I lately added “Influence” to the title and rebranded because the Maximize Your Social Affect podcast. As I put together for my subsequent guide, and in higher alignment with the work that I really do, in 2021 the podcast was rebranded into its present identify.
I clearly have a background in the whole lot digital and social media advertising, and since the whole lot I do is about serving to companies and professionals with the whole lot digital, it made sense to have the identify “Your Digital Marketing Coach,” as if each podcast episode is a digital seek the advice of. The official podcast description is as follows:
As Your Digital Marketing Coach, I’m on a mission to present you advertising professionals, companies, entrepreneurs, and enterprise house owners knowledgeable recommendation, each from myself in addition to my knowledgeable friends, on how to leverage Digital First Marketing to develop your corporation, one episode at a time, This podcast will embody recommendation on a broad vary of subjects all with the commonality of being associated to digital advertising and having actionable takeaways for your corporation. Subjects mentioned will embody digital advertising, social media advertising, content material advertising, influencer advertising, SEO (search engine optimisation), search engine advertising (SEM), running a blog, podcasting, YouTube, video advertising, e mail advertising, advertising automation, in addition to how to maximize digital advertising ROI from social media on websites like Fb, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
British content material marketer Amy Woods brings us this podcast, which is targeted virtually solely on the varied points of content material advertising. In accordance to the Content material 10x web site, the thought of their firm is for entrepreneurs to get essentially the most they’ll out of content material. This contains methods corresponding to content material recycling, the place one form of content material will be revised or became one thing else solely.
Extra concerning the podcast, although. Amy talks lots about adapting on-site content material to be used on social media. One other factor she covers is how to adapt content material posted on one social media platform to be used on one other one. Episodes cowl the completely different social media networks and the way to maximize them. On the similar time although, Amy is cautious to cowl some trade traits. Doing so makes her podcast a middle for material consultants to focus on their expertise. She’ll additionally speak about responses to a disaster scenario, and the way to construct social media profiles. Episodes come out as soon as every week, with extremely variable lengths based mostly on the subject.
As an avid listener to this podcast, I can attest that it is just getting higher – and extra impactful – with time. You would suppose {that a} podcast that focuses on content material repurposing would run out of issues to educate, however that clearly shouldn’t be the case with this podcast!
Additionally referred to as “The Blog Millionaire,” this podcast is hosted by Brandon Gaille. Earlier than turning into a blogger, Brandon has a captivating story to inform on his web site. In a nutshell, he was a bullied baby of a salesman. He discovered the talents he wanted to earn a living very younger, and earned each penny he wanted to attend school. After struggling a mind tumor Brandon began a weblog and made a enterprise out of it. He additionally sells on-line programs and does consulting, however largely he’s a big-money blogger.
What’s in his podcast, then? Largely, he affords a wide range of methods for running a blog success. There are a number of strategies he talks about, together with turning into an influencer and old-school affiliate marketing online. His important methodology of monetizing blogs is thru affiliate hyperlinks. You’ll additionally be taught lots about search engine optimisation methods, in specific how to write the proper size of weblog submit and reply everybody’s burning questions. Prepared to monetize? Brandon will educate you concerning the older methods like Adsense, in addition to e mail advertising methods to embody weblog attain (and affiliate/influencer alternatives). When you’re a blogger, this can be a great spot to find out about making your passion into critical money.
If I had to decide one podcast in this record that I look ahead to listening to each week, it’s Brandon’s podcast. He hates fluff simply as a lot as we do, and on every podcast he really delivers the products. Thanks Brandon!
The host of this podcast, Jillian Leslie, can also be the co-founder of MiloTree, that pop-up widget that’s widespread with bloggers and likewise seems on this web site selling my YouTube channel. Jillian and her husband additionally lately co-founded MiloTree Straightforward Funds, an easy-to-use instrument to enable any blogger or content material creator to monetize their group by means of teaching, workshops, or non-public membership teams. Due to this background, Jillian shouldn’t be profitable except bloggers are, and her ardour for wanting to assist bloggers may be very clear in her podcast.
Not solely does Jillian and her friends give recommendation for bloggers round apparent subjects like WordPress and search engine optimisation, however she goes past that by offering recommendation on e mail advertising, social media advertising, and constructing a enterprise by means of monetizing one’s group. I really feel that out of all the podcasts on this record, Blogger Genius is the closest one to aligning with the mindset of a blogger each by means of its content material and its friends.
Previously often called Instagram Marketing Secrets and techniques, after which Social Bamboo, Social Media Entrepreneurs shouldn’t be solely targeted on Instagram and ecommerce advertising, but in addition dives into the entrepreneurial mindset in addition to masking social media advertising in its entirety.
After all, those that need to concentrate on Instagram as a supply of gross sales leads will in all probability like this podcast hosted by Derek Videll. Listening to his podcast, you’ll discover that Derek has a longstanding background in gross sales and advertising. Initially, he labored in conventional door-to-door and relationship-based gross sales, an trade that’s undergone huge modifications with the event of social media. In a nutshell, Derek is an entrepreneur who can also be fairly the hustler and hacker.
Episodes vary from a dialogue of TikTok and the way it’s (or isn’t) a menace to Instagram, methods to keep motivated as a content material creator (vital when you’re going to continue to grow your following), and turning a revenue in your social accounts. These episodes are helpful for people who find themselves making an attempt to earn a living on Instagram and social media itself.
All in all a well-rounded podcast which will get very tactical on what you and your model can do on Instagram and social media to have an effect on your corporation.
Need to grow to be a grasp at Pinterest advertising? Kate Ahl has a podcast for you, referred to as the Easy Pin Podcast. As founding father of Easy Pin Media, Kate is a specialist in this specific platform, and has lots to say about it. Her firm offers a wide range of Pinterest associated companies. They’ll provide help to design pins, kind a Pinterest advertising technique, add followers, and even provide help to when your Pinterest account will get suspended.
So, what’s in the podcast itself? Kate covers a reasonably large number of subjects, although a superb variety of them are meant to promote her companies. Earlier this month, she talked about when and the way to rent a advertising coach for your corporation, a service she offers. A few of her different current podcasts had been reposts of different individuals’s podcast episodes the place Kate appeared as a visitor. She’s clearly an enormous believer in collaboration between advertising professionals. Nonetheless, for individuals who have interaction in small-scale ecommerce like Etsy and Shopify-based retailers, Kate’s insights are particularly helpful. That’s as a result of a few of her episodes speak about utilizing Pinterest to enhance visitors to these forms of Internet companies. General, an ideal podcast for each advertising professionals and small-scale creatives alike.
There is no such thing as a different social community that has a singular influencer like Kate Ahl that everybody respects and appears up to because the authoritative supply. In case you are concerned in Pinterest advertising, this podcast must be your guiding mild.
Tube Speak is my favourite go-to podcast for all issues YouTube and video creators. When you had been pay attention again to its earliest episodes, you’ll hear that this podcast has gone by means of just a few iterations over time, but it surely persistently offers well timed and actionable recommendation each from the hosts in addition to its lineup of friends which might be interviewed.
Tube Speak is hosted by the video advertising instrument vidIQ, consultants themselves in YouTube, so there are many anecdotes of each the corporate’s personal YouTube advertising experiences in addition to these of its prospects.
Not too long ago, Tube Speak has been hosted by Vyyyper, a really distinctive, clever, and interesting tech YouTuber who has ratched up the worth of this podcast much more.
In case you are in search of one podcast to hold up-to-date with all issues YouTube, that is for you.
TubeBuddy Categorical is one other podcast about YouTube advertising hosted by VidIq’s important competitor, TubeBuddy. Whereas Tube Speak focuses on interviews and the personalities of the hosts, TubeBuddy Categorical is, because the identify counsel, a fast-paced podcast which goals to present you one-point recommendation in very targeted episodes that final from 5 to 10 minutes.
Whereas Tube Speak can get very detailed with its tactical and actionable recommendation, TubeBuddy Categorical offers lots of mindset and strategical recommendation. For that motive, listening to each YouTube podcasts is an impressive mixture to provide you with all you want to hold your YouTube advertising going.
The Video Marketing podcast is a one-stop store for YouTube channels and YouTube entrepreneurs. The podcast delves into the video points of on-line advertising. By specializing in trade leaders, with a hefty emphasis on YouTube, the Video Marketing Podcast affords insights for seasoned entrepreneurs and new faces, alike. By asking trade consultants about their greatest practices and suggestions, Video Marketing permits listeners to take the knowledge that greatest applies to them and depart the remainder. Though the episodes should not laid out in a particular format or timeline, knowledgeable interviews will be utilized to quite a few niches, and are doubtless to present insights to all entrepreneurs working in video.
Hosted by video advertising knowledgeable Dane Golden and joined by different consultants Shelly Saves the Day in addition to Gwen Miller, friends come on to focus on advertising traits and ship their only advertising efforts, which readers can then flip into actionable advertising suggestions. In case you are in enterprise leaders working in video advertising, the Video Marketing Podcast will be a superb instrument on your advertising technique.
Enterprise advertising suggestions usually concentrate on generalized data, however the Paid Search Podcast dives deep into Google-specific wants, making it an ideal addition to your weekly podcast playlist.
Final however definitely not least might be essentially the most well-known podcast on this record which actually wants no introduction, Pat Flynn’s important SPI, or Good Passive Revenue, podcast. Whereas the official identify is all about how to generate passive revenue, its scope has matured and broadened over time and contains the whole lot from detailed recommendation on varied points of digital and social media advertising all the way in which to enterprise and mindset recommendation. Pat’s friends are actually the who’s who of entrepreneurs and enterprise authors, and lots of episodes are deeply impactful in their schooling.
(*21*)My most up-to-date addition to this record may sound misplaced right here, however hear me out. In my choice to self-publish my subsequent guide, I’m immersing myself in details about the subject and have discovered this podcast to be extraordinarily insightful. What has been a pleasing shock is what number of advertising authors have been interviewed right here not solely to speak about their guide, but in addition to share recommendation on how they marketed their guide in vivid element.
Not solely that, entrepreneurs want to higher perceive the Creator Economic system, and listening to how authors monetize their books offers you a extremely good really feel for the way creators are leveraging the written phrase as a platform to promote different services and products. As I inform my shoppers, if you need to have interaction with influencers, you want to perceive that model collaborations are solely a part of the Creator Economic system, and listening to this podcast gives you an ideal perceive of that.
Clearly, when you’re wanting to self-publish a guide, this podcast comes extremely really useful as nicely!
My Present Record of “On Deck” Podcasts
Sadly, I don’t have time to pay attention to each podcast on the market. Nonetheless, these are among the podcasts on my radar to add to my record of podcasts to pay attention to in the hopefully not-so-distant future. So when you didn’t discover what you had been in search of in the above record, try these extra widespread podcasts that may be of curiosity to you, some hosted by names you may be conversant in:
13. Social Media Marketing Podcast
For an additional podcast hosted by a social media practitioner, try the “Social Media Marketing Podcast” by Michael Stelzner. The founding father of Social Media Examiner, Michael interviews the who’s who of social media advertising and likewise talks lots concerning the completely different instruments we as entrepreneurs use. Maybe much more importantly, he goes out of his method to educate you about methods to use social for advertising with out paying a dime. So, if that is the form of subject you get pleasure from, make certain to test it out.
14. Perpetual Visitors Podcast
Perpetual Visitors is an aptly-named podcast, because it speaks to regularly bringing in visitors to your corporation. Whether or not it’s by means of staying on prime of content material advertising traits, or delivering one of the best in data and repair, having a twice weekly podcast to refer to can go a great distance in serving to profitable entrepreneurs proceed creating valueable content material that fosters robust relationships along with your viewers, and drives gross sales.
The Perpetual Visitors podcast is between 30 and 60 minute, and is particularly designed to provide sensible recommendation that may be put into follow instantly. Some episodes are longer, and supply a deep dive into a subject, whereas others are shorter and element the fundamentals of a given subject. In both case, listeners can anticipate a dialog that helps make clear among the finer factors of conversion optimization to enhance their leads and gross sales. Though it’s not probably the most often mentioned digital advertising subjects, studying how to enhance gross sales leads and gross sales themselves is the lifeblood of any enterprise, and it’s a very important a part of product advertising.
15. Marketing Faculty
Hosted by thought leaders Neil Patel and Eric Siu, Marketing Faculty is a every day podcast that provides the gamut for on-line entrepreneurs, masking the most important platforms, and nearly all points of promoting, together with social platforms, e mail advertising, and search engine optimisation. The format of Marketing Faculty is much less in depth interview and extra pleasant dialogue about how to be sure that your advertising is working nicely for you, bearing on all the main points of the digital panorama that may come up in customary advertising efforts. Half search engine optimisation podcast, with loads of actionable methods in every episode, Marketing Faculty is simply what its identify suggests: a rundown of promoting as a complete, with completely different points of promoting coated in larger depth in completely different episodes. The episodes sometimes run below 10 minutes, however will be half-hour or extra. As a every day podcast, its fast format is simple to digest, and simple to add into your every day routine.
16. The Copyblogger Podcast
Amongst digital advertising podcasts, the Copyblogger Podcast is a standard suggestion. Hosted by Tim Stoddart, this specific podcast affords the run of recommendation from a acknowledged digital advertising knowledgeable. What is probably distinctive about this specific podcast is its host: an progressive marketer, Stoddart brings his historical past into his advertising efforts, and packs his weekly episodes with private accounts and the way they relate to advertising, together with how his story has formed and knowledgeable all of his efforts as a profitable entrepreneur. Stoddart discusses how to profit from your content material advertising area, with an ongoing roundtable-style discuss with varied trade professionals, masking the whole lot from content material and e mail advertising, to copywriting, to mindset throughout the trade. Listeners can profit from Stoddart’s strategy to social media advertising technique, in giant half as a result of he brings his personal innovation and distinctive type into the dialog, and encourages listeners to take the recommendation provided and discover their distinctive take.
17. Everybody Hates Entrepreneurs
Probably the most tongue-in-cheek advertising podcasts accessible, Everybody Hates Entrepreneurs affords social media entrepreneurs and digital entrepreneurs insights that may be utilized to their companies shortly and with out an excessive amount of fuss. Hosted by Louis Grenier, the podcast invitations advertising professionals and depends on Grenier’s personal experiences to present insights into advertising practices that aren’t too earnest in their strategy, in order to keep away from alienating audiences or coming throughout as too pushy or disagreeable. Whereas many podcasts recycle the identical fundamental concepts, Everybody Hates Entrepreneurs takes the strategy that advertising can fall in need of what customers and potential prospects are literally in search of, and tries to shore up that hole by serving to listeners develop no-nonsense, no-frills campaigns that legitimately meet the customers’ wants. Grenier’s strategy is right for anybody wanting to reduce by means of the noise and get to the center of promoting.
18. The Digital Marketing Podcast
In contrast to most different podcasts on the record, this one is hosted by two individuals. First, there’s the founding father of Goal Web, Daniel Rowles. Like me, he’s a serious writer in the advertising trade. Daniel additionally includes his coaching knowledgeable, Ciaran Rogers. Goal Web is an company that gives coaching on social media and a wide range of different subjects. Additionally they provide the CIM qualification.
On the podcast, Daniel and Ciaran provide details about all kinds of subjects. This can be a well-established podcast that’s been on the air for 8 years and counting. In reality, I used to be interviewed there about The Age of Affect. Goal Web affords some less-typical insights. As an example, search engine optimisation is a sizzling subject. Sadly, lots of digital entrepreneurs don’t speak about it as a lot as we in all probability ought to. search engine optimisation is vital to having our materials found by means of search engine exercise. Usually, we flip it over to search engine optimisation consultants and allow them to care for it. Goal offers insights on DIY as an alternative. Influencer advertising, client empathy, and the most recent toys are all mentioned. Usually, these episodes are printed weekly and run wherever from 20 to 45 minutes.
19. Duct Tape Marketing
Duct Tape Marketing is the identify of an company, guide, and podcast all run by John Jantsch. His company and advertising framework specializes in small companies, so when you’re simply beginning out that is your form of place. John has been doing this a very long time, and there are over 500 podcast episodes to select from.
Unsurprisingly for a small business-friendly company, the podcast covers extra than simply the nuts and bolts of promoting. There are friends who share their experience. John additionally talks about small enterprise issues, corresponding to when and the way to outsource enterprise processes. Marketing is a kind of processes, after all, however there are additionally different alternatives for outsourcing. One of many classics is bookkeeping or payroll. As well as, there are a number of entrepreneurship classes on provide. This podcast, subsequently, shouldn’t be just for the marketer but in addition the entrepreneur. Episodes run lower than half an hour, making them simple for busy entrepreneurs to devour.
20. Social Execs Podcast
Sponsored by digital advertising company Persuade and Convert, the Social Execs podcast is a particularly widespread program about social media advertising and the company practitioners who make issues occur. It’s hosted by two individuals: Jay Baer of Persuade and Convert, and Adam Brown of Salesforce. Salesforce, after all, is a serious advertising software program participant. Nonetheless, neither Jay nor Adam make the podcast about themselves. As a substitute, they largely pay attention to what others have to say. As an example, I appeared on the present to speak about pitfalls in influencer advertising shortly after publishing The Age of Affect.
What makes this podcast distinctive is that it has a really big selection of industries represented. As an example, they speak about the way in which in which Jet Blue has stored air rage to a minimal in the course of the pandemic. In one other episode, they sort out challenges that school college students have met by means of the eyes of a faculty marketer. You’ll additionally discover examples of company management telling their model story on the podcast. General, this can be a actually neat program to try, particularly in case you are a company marketer.
21. The Marketing Guide Podcast
This one’s precisely what it appears like: discussions about advertising books. Every week, podcast host Douglas Burdette interviews the writer of a advertising guide he thinks is worth it. Whereas I haven’t appeared on this one, I feel it’s an ideal place to go and discover your subsequent learn. Douglas is the pinnacle of promoting company Gross sales Artillery, which specializes in advertising companies for producers. Better of all he has a humorousness, calling the COVID period podcasts “Authors in Quarantine.”
On a facet observe, when you’re studying all of this and questioning how to launch a podcast your self, try my step-by-step information right here:
What digital and social media advertising podcasts do you pay attention to commonly? Do you subscribe to any of the above podcasts? Drop me a line in the feedback under.
Hero photograph by ConvertKit on Unsplash
A social advertising podcast is a sort of audio content material that focuses on discussing subjects associated to social media advertising. These podcasts sometimes function interviews with social media advertising consultants, suggestions and recommendation on utilizing varied social media platforms, and insights into the most recent traits in the trade. They are often a particularly helpful useful resource for companies and entrepreneurs who’re wanting to keep up-to-date on the most recent information and traits in the trade.
Listed below are one of the best social media for podcasts:1. Pinterest2. Facebook3. iTunes4. SoundCloud5. Instagram6. LinkedIn7. Twitter
By creating a robust on-line presence, you’ll be able to attain a large viewers and construct curiosity in your present. Listed below are the methods you’ll be able to market a podcast on social media:
1. To start out, create social media accounts on main platforms corresponding to Twitter, Fb, and Instagram. 2. Be sure to submit commonly and use hashtags to promote your content material. You also can use social media to join with different podcasters and collaborate on tasks. 3. Take into account working adverts on social media to attain much more individuals.
Listed below are some recommendations on how to do podcast on social media supervisor:
1. Determine your objectives for the podcast.2. Start to plan your content material and format. You’ll additionally want to select a internet hosting platform and choose the suitable gear. 3. Put it up for sale by means of social media channels corresponding to Twitter, Fb, and Instagram. You also can submit it to directories corresponding to iTunes and Stitcher.
A social media podcast is a sort of on-line audio broadcast that focuses on the dialogue of social media subjects and platforms. These podcasts usually function interviews with social media consultants and insights from trade leaders. As well as, social media podcasts sometimes present suggestions and methods for utilizing varied social media platforms. Whether or not you’re a seasoned social media person or simply getting began, a social media podcast can provide helpful insights into this ever-changing panorama.
Actionable recommendation on your digital / content material / influencer / social media advertising.
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