In today’s digital landscape, leveraging short-form videos is essential for marketers, influencers, and content creators. Instagram Reels have become a dominant force on the platform, accounting for more than half of users’ time. To maximize your reach on Instagram, boosting your Reels is a powerful solution that can extend the reach and impact of your content.
Boosted Instagram Reels are promoted video posts that reach a larger audience beyond your followers by allocating a chosen budget. These boosted Reels appear in the main feed, Reels tab, Explore page, and even Instagram Stories. Unlike organic Reels, boosted Reels give you more control over who sees your content and are a step above full-scale Instagram ads in terms of customization.
For social media managers looking to enhance their Instagram presence, boosting a Reel is a great way to increase exposure, attract new followers, and drive traffic to your website. To help you boost your Reels effectively, we’ve compiled expert tips from Jason Keath, a strategist and keynote speaker at Social Fresh, a renowned marketing agency. Follow his advice for a step-by-step guide on boosting your Reels for maximum success in 2025.
To boost an Instagram Reel, make sure your account is a business account, as only businesses can boost Reels. Ensure that the Reel meets Instagram’s criteria, including being less than 90 seconds long, having a vertical aspect ratio of 9:16, and not containing copyrighted music, GIFs, or filters from third parties.
To boost a Reel on Instagram, follow these steps:
1. Choose the Reel you want to boost from your profile feed or the Reels tab on your profile.
2. Tap on the ‘Boost’ option either from your profile grid or the Reels tab.
3. Set your goal for the boosted Reel, such as driving profile visits, website visits, or messages.
4. Define your target audience by selecting suggested audience or creating a custom audience.
5. Set the budget and duration for the boost, ranging from $1 to $1,000 total for up to 30 days.
6. Review your settings and launch the boost. Instagram will review the Reel before it goes live.
If you’re using Hootsuite as your social media management tool, you can boost Instagram Reels directly from the platform. This offers benefits such as scheduling boosts for the future, different objective options, total budget setting, precise start and end times, advanced audience options, and avoiding the 30% Apple service fee.
Boosting Reels on Instagram is a cost-effective way to increase your reach and engagement without paying per click or impression. The budget and results may vary based on factors like the time of year, campaign goals, and the Reel’s performance. By following expert tips like conducting audience research, trusting algorithms, investing in competitive research, and testing different creatives, you can optimize your boosted Reels for success in 2025.
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