18 Great Social Media Management Tools [FREE TOOLS]

Between Fb, Instagram, Twitter, Linkedin, TikTok, Snapchat and extra, preserving observe of all your model’s social media accounts can really feel like herding cats (and it’s not almost as cute).

However you don’t need to go at it alone. There are many apps, platforms and web sites on the market for correctly managing a number of social accounts.

ToolPrice (Beginning)Standout FeatureBest For

HootsuiteStarts at $99Comprehensive administration of all social media accounts in a single placeBusinesses of all sizes (together with small companies, enterprises, franchises, and companies) and freelance social media managers

SprinklrStarts at $299 per person per monthAnalytics and social listeningOrganizations needing superior options and analytics

LaterStarts at $17Visual content material feed plannerSmall companies

Sprout SocialStarts at $249Campaign analysisMid-sized companies and enterprise

BufferStarts at $6Scheduling and analyticsSmall to midsize companies

This consists of schedulers, reporting instruments, and social media administration software program that ensures you’re participating along with your followers repeatedly (and that no submit, remark or direct message is missed) — and extra.

With these instruments, together with some free social media administration instruments, you possibly can collect up these kitties very quickly. Let’s begin proper meow.

What’s social media administration?

Social media administration is the method of dealing with your presence on all of the social media platforms your model makes use of. It’s not only for large companies both — small companies and solo creators must handle their social media as effectively.

Managing social media consists of planning and scheduling posts, interacting with followers, answering queries, maintaining with present tendencies, and analyzing your social media efficiency.

If that seems like loads — that’s as a result of it’s! Utilizing expertise (a.ok.a. social media administration instruments) to handle social media may also help you:

With content material creation and scheduling social media posts upfront

Reply feedback and DMs from a number of social media profiles in a single inbox

Observe your social media analytics throughout accounts and platforms from one place

Generate and share complete efficiency stories

Automate viewers and trade analysis (by means of social listening and model monitoring)

Preserve your artistic belongings organized and accessible to your complete workforce and different workforce members

Enhance your social buyer assist processes, response occasions, and buyer satisfaction scores

A social media administration software could be something from a easy picture modifying app to a one-stop, do-it-all dashboard (*cough* like Hootsuite).

The massive takeaway right here? Social media advertising instruments assist entrepreneurs, enterprise homeowners and content material creators spend much less time on the operational points of managing social media (i.e., clicking by means of numerous tabs to maintain up with profiles on totally different networks) and extra time on artistic and strategic work.

These instruments are additionally important for sustaining a wholesome work-life stability whereas dealing with social media.

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18 social media administration instruments for higher ends in 2025

Listed below are the best instruments on the market for managing your social media.

1. Hootsuite

We’re large followers of Hootsuite (shocker). And that’s largely as a result of it’s mainly like having all the finest social media instruments rolled into one handy dashboard.

From an intuitive social media scheduler and planner to in-depth analytics, Hootsuite brings every part to 1 place so that you get extra achieved and save time alongside the way in which.

Hootsuite has a social media scheduler and content material calendar, however it’s additionally filled with options that provide help to carry out higher on social media. It occurs to be the most effective social media administration instruments for a number of accounts on the market.

Hootsuite gives insights on when your viewers is essentially the most energetic so you possibly can submit on the occasions almost definitely to provide you a lift in engagement. It additionally means that you can view stats on all of your social accounts in a single place.

Hootsuite will even provide help to write captions and refill your content material calendar, making it simple to conduct a social media brainstorm. Let the robots brainstorm for you and save time creating posts with OwlyWriter AI, Hootsuite’s built-in social media caption author and concept generator.

Oh, there are additionally Canva templates constructed proper into the publishing window, so that you don’t need to toggle between tabs.

Our platform’s social inbox is likely one of the finest (completely unbiased, we promise) social media customer support instruments on the market. It organizes all of your social conversations in a single place, so that you’ll by no means miss a query, remark or share. It certain beats clicking out and in of apps all day.

Hootsuite plans begin at $99 per thirty days.

Strive Hootsuite at no cost. You’ll be able to cancel anytime.

2. Sprinklr

Though it’s one of the vital costly social media administration instruments on the market, Sprinklr provides some highly effective capabilities which will provide help to keep organized and energetic on social media.

Like Hootsuite, Sprinklr helps you to submit to all your social media networks in a single place. It additionally has a unified social media inbox the place you possibly can monitor incoming messages throughout your channels in addition to a strong analytics dashboard for monitoring your efficiency.

Sprinklr provides the most effective social media listening instruments (second solely to Hootsuite’s, after all). It helps you to pay attention to hundreds of thousands of conversations each day utilizing AI-powered social listening software program. Monitor key phrases, phrases, hashtags, and extra to assemble actionable details about your model or trade.

You’ll be able to carry out lots of the similar social listening duties with Hootsuite Streams and Hootsuite Insights. Plus, Hootsuite prices a lot lower than Sprinklr.

3. Later

Later is a social media administration platform just like Hootsuite (you possibly can examine Later and Hootsuite right here). It comes with a wide range of options, from analytics to scheduling instruments, however it actually shines by means of as a platform for small groups, manufacturers, and creators who like to visualise and preview social media content material earlier than they submit.

Supply: Later

If you wish to give your Instagram feed somewhat razzle-dazzle, Later has some neat extras. They provide an Instagram feed planner that allows you to visualize precisely how your Instagram grid will take care of you submit. It’s a pleasant option to give your grid a fast rebrand and make it stand out.

Though Later does have some instruments for monitoring different channels, its analytics work finest on Instagram. See how your grid posts, Reels, and Tales are performing to raised strategize the way you’re performing throughout Insta.

4. Sprout Social

Sprout Social is one other prime contender within the battle of social media administration instruments, and it might be price your consideration. Providing scheduling and analytics for all the key social media platforms, Sprout may also help you propose and execute your social technique.

Supply: Sprout

Like Hootsuite, Sprout provides a unified social media inbox that means that you can reply to messages throughout social media channels in a single place. Simply prioritize messages, save time with auto-responders, and tag your messages to maintain issues tidy.

You’ll additionally recognize Sprout’s full-featured analytics dashboard, which gives particulars on each your paid and natural posts and helps you resolve when to publish content material for the most effective outcomes. You may also simply white-label and obtain stories from the Sprout dashboard.

Sprout is kind of a bit costlier than Hootsuite, however Hootsuite provides extra options and integrations. Evaluate Hootsuite and Sprout to see which one works finest for you.

5. Canva

You already know Canva is the design-savvy social media supervisor’s finest good friend. The simple-to-use graphic design software has revolutionized the way in which we create content material, which is why we completely added Canva to the Hootsuite dashboard. (No joke, there are Canva templates constructed proper into Hootsuite Composer).

Supply: Canva

However do you know that Canva Professional additionally features a social media scheduler and planner? It presently comes with posting capabilities for Fb, Instagram, Twitter and Linkedin. Throughout the Canva Professional dashboard, you may as well observe engagement, likes, clicks, impressions, and extra to see the way you’re performing.

6. HubSpot

Though it’s maybe finest referred to as a buyer relationship administration (CRM) platform, HubSpot additionally provides its personal social media administration software program which will serve your wants.

Like lots of the aforementioned instruments, HubSpot’s social media scheduler is designed that will help you handle all of your social campaigns from one place. It means that you can publish content material to LinkedIn, Fb, Instagram, and Twitter and schedule your content material to go dwell at the very best time.

Supply: Hubspot

HubSpot additionally comes with some useful analytics instruments that will help you dig deeper into your submit efficiency. Decide which platforms, campaigns, and publishing occasions work finest on your model. You may also monitor what persons are saying about your model or specified key phrases with built-in social listening instruments.

7. Buffer

Buffer is one other social media scheduler that comes with instruments that will help you construct your presence on social media. It means that you can schedule posts to Instagram, Fb, Twitter, TikTok, LinkedIn, YouTube, and Mastodon. You may also use it to answer to feedback on Fb Pages and Instagram enterprise accounts.

Supply: Buffer

In relation to all-in-one platforms, Buffer is comparatively mild on options. It doesn’t provide analytics for all platforms and doesn’t include any social listening capabilities. Nonetheless, Buffer’s user-friendly dashboard is straightforward and simple, making it nice for social media managers who simply wish to get in, schedule, and get out.

Remember to learn our information to Hootsuite vs. Buffer for extra on how these platforms examine.

8. RSS Autopublisher

This platform will mechanically publish RSS feeds to your social (so, for instance, you possibly can set it as much as mechanically share a weblog submit to Fb and LinkedIn the second it’s printed in your weblog).

Supply: Synaptive

It’s about $7 a month however free with Hootsuite’s Enterprise plan.

9. Panoramiq Watch + Panoramiq Insights

Panoramiq Watch is an Instagram monitoring software best for companies seeking to take their socials to the subsequent stage—it’s all about keeping track of your opponents.

You should utilize it to observe particular hashtags, examine analytics and handle posts.

Supply: Synaptive

Panoramiq Insights provides an in-depth have a look at your Instagram analytics, together with stats in your followers, exercise, posts and tales.

Panoramiq Insights even provides downloadable PDF and CSV stories for those who actually wish to geek out.

Supply: Synaptive

Panoramiq Watch has two plans. Underneath the usual plan, you possibly can monitor as much as 10 hashtags and 10 opponents for $8 a month. With the skilled plan, you pay $15 a month to observe 20 hashtags and 20 opponents.

Panoramiq Insights has an ordinary $8 a month plan that features insights for 2 Instagram accounts. Every further account prices an additional $4 a month.

Each instruments are free with Hootsuite’s Enterprise plan.

10. Cloohawk

Cloohawk displays your Twitter, then suggests “hacks” for higher engagement and progress, plus tips about the way to get you there.

It’s like a Tweet physician: diagnosing points and prescribing fixes. A repair is likely to be utilizing the suitable hashtags, posting trending tales or reposting your outdated posts.

Bonus: Cloohawk’s bot will auto-retweet something deemed related to your model.

Supply: Cloohawk

Hootsuite provides a free Cloohawk integration for all customers.

11. Nexalogy

This app is a social media monitoring and discovery platform. In different phrases, it takes knowledge from social media that may provide help to develop a digital advertising technique.

Nexalogy can extract summaries with info, together with objects, meals, occasions and folks from photos, and has an interactive timeline so you possibly can see when of us are most energetic. It’s helpful for figuring out crises in each politics and enterprise.

(*18*)

Supply: Nexalogy

And it’s obtained a free plan!

12. Archivesocial

Have you ever ever had a social submit simply disappear on you? Archivesocial information all of the motion in your platforms, so that you’ll by no means lose a submit, like or remark.

It’s particularly helpful for authorized causes—on-line recordkeeping is notoriously fickle, and apps like these guarantee proof is preserved.

Archivesocial’s most simple plan is $349 a month.

13. Statsocial

Statsocial helps advertising initiatives by offering market knowledge (from a database of 300 million people) to assist inform your technique.

The platform can establish key influencers in your trade, establish your viewers’s pursuits and goal particular people with surveys.

Supply: Statsocial

Statsocial is free by means of Hootsuite.

14. Heyday

Heyday is a man-made intelligence chatbot for retailers that integrates with Fb, Instagram, Messenger, WhatsApp, and plenty of retail-specific instruments (like Shopify, Magento and Salesforce).

Heyday’s good expertise can reply buyer inquiries immediately and suggest merchandise. If the question is just too sophisticated for a robotic, it is going to mechanically go to a human as an alternative.

Supply: Heyday

Heyday begins at $49 per thirty days.

Request a Heyday demo

15. Copysmith

For writing assist, Copysmith is your hero. This platform can get your product pages ranked larger on-line and your posts a bigger viewers on social media. (In any case, search engine optimisation and algorithms are expertise, and so is that this software program: bot sport acknowledges bot sport). This platform is right for manufacturers with large advertising departments that must do numerous workforce collaboration.

Copysmith’s Starter plan is $19 a month and comes with 50 credit, 20 plagiarism checks, in-app assist, and integrations. Its Skilled plan is $59 a month and consists of 400 credit and 100 plagiarism checks.

16. Adobe Inventive Cloud Specific

Adobe Specific’s social-friendly templates make designing eye-catching, participating posts, movies and tales simple.

Superior visuals are a vital a part of any technique, and this is likely one of the finest apps on the market for picture and video modifying.

Supply: Adobe Specific

This social media software has tons of free inventory photos, templates and results.

The fundamental plan is free. Premium (which incorporates extra photos, branding choices, hundreds of thousands of inventory photos and 100GB of space for storing) is about $10 month-to-month.

17. Fastory

Fastory can up your cellular promoting sport with templates for brief video games you possibly can customise on your model.

Their sport catalog consists of swipe quizzes, operating video games, picture contests and polls. This provides an interactive component to your social media and may improve your follower’s engagement along with your posts.

Supply: Fastory

Fastory’s pricing begins at $499 a month.

18. Brandwatch

Brandwatch is a digital shopper intelligence platform that provides historic and real-time knowledge related to you and your model.

It analyzes photos to acknowledge figures that you simply would possibly care about and may examine the pursuits of various teams in your viewers.

Supply: Brandwatch

Brandwatch begins at $1,000 per thirty days, and it’s best for people who’re all in regards to the numbers—it’s very data-heavy, versus visible.

Be taught extra: See how Brandwatch compares to Hootsuite.

Save time on social media with Hootsuite. Handle all of your accounts, interact your viewers, measure outcomes, and extra — all from a single dashboard. Strive it free right now.

With information from Britny Kutuchief.