Certain, you may fireplace out a publish on X (Twitter)’s native app, but it surely’s not sufficient to develop. You have to use the correct Twitter tools to go from primary to bumpin’.
These are the 17 X (Twitter) tools—together with free ones!—to assist develop your X (Twitter) presence proper now.
What are X (Twitter) tools?
Twitter tools are third-party apps or web sites you employ to handle or enhance your Twitter account.
The preferred kinds of X (Twitter) tools
Scheduling and publishing tools
Analytics and reporting tools
Monitoring and social listening tools
Search tools
Video administration tools
Content material creation tools
Influencer administration tools
Affiliate hyperlink tools
Model sentiment evaluation tools
Adverts and promotion tools
Pattern identification tools
Direct messaging and chat tools
Lead capturing tools
Competitor analysis tools
Whereas we are able to’t cowl all of the hundreds of Twitter tools on the market in this one article, we now have included the easiest suggestions.
What makes X (Twitter) device?
“Good” is subjective relying on your preferences, wants, and funds. Nonetheless, we predict these are crucial attributes good Twitter tools have.
Time-saving options
From primary publish scheduling to social listening capabilities and superior AI tools to create drafts and automate duties, one of the best Twitter tools prevent time in a number of methods.
Extends native X capabilities
You don’t want third-party Twitter tools, however they add capabilities the native X (Twitter) tools don’t have. Examples embrace social listening capabilities, computerized grammar checking, DM and remark auto-replies, customized analytics studies, adverts administration, and aggressive analysis tools.
Personalised suggestions to develop your X account
What works for follower progress on one X account could not work for one more. One of the best Twitter tools provide personalised insights to really aid you develop, similar to figuring out one of the best time to publish for your viewers and breaking down your analytics into actionable insights, similar to highlighting your prime posts so you already know what’s working.
17 greatest tools for Twitter advertising in 2025
Complete Twitter administration tools
1. Hootsuite
Hootsuite makes the whole lot you could do on X (Twitter)—and all your social media profiles—easier, sooner, and more practical. In a single dashboard, you may:
Use social listening to see what persons are saying about you on X and throughout the web, plus the newest developments and monitoring your model sentiment.
Immediately draft content material and get concepts with OwlyWriter AI.
Mechanically schedule tweets at your personalised greatest time to publish.
Reply to DMs and feedback, together with auto-replies, on X and all your social profiles from one unified inbox.
Perceive actionable insights and analytics that transcend primary monitoring of efficiency metrics.
Streamline the administration paid campaigns alongside natural content material.
And way more! With new functionalities being added on a regular basis, Hootsuite is the world’s primary social media advertising answer utilized by over 200,000 organizations worldwide.
Who it’s greatest for: Hootsuite has a spread of plans to swimsuit all customers, from people to groups to enterprise organizations.
Pricing: Begins at $99/month.
My favourite characteristic: Nerdy because it sounds, Hootsuite Analytics is my favourite as a result of, in contrast to different social media tools, Hootsuite reveals me the efficiency of all my social media profiles collectively in one customizable report. It makes it really easy to know my efficiency in context.
I can even dive deep into particular studies, similar to inbound engagement, to know how my viewers prefers to work together.
See the whole lot Hootsuite can make easier for you in beneath two minutes:
Supply: Hootsuite Labs on YouTube
#1 device for X advertising
Schedule tweets, reply feedback, and handle adverts from one spot. Then, exhibit your outcomes in lovely studies. It’s really easy.
Begin free 30-day trial
2. Sprout Social
Sprout Social is one other prime social media administration device (you may examine Sprout Social and Hootsuite right here). Sprout makes use of AI to automate frequent social media workflows, together with suggesting content material concepts and serving to draft content material with its OpenAI integration.
Supply: Sprout Social
Who it’s greatest for: Since Sprout Social’s pricing is greater than double Hootsuite’s, it aligns most with giant organizations.
Pricing: Begins at $249/month.
My favourite characteristic: Although it requires the Skilled stage plan, Sprout’s saved replies characteristic is slick. It detects when a message or remark wants a fast response and alerts you to answer inside minutes.
3. Later
Providing a complete set of Twitter tools, Later is a recognizable identify in the social media advertising area. In addition to providing publish scheduling and analytics, Later gives some distinctive advantages for Instagram customers together with attribution tagging when sharing posts and a visible Instagram feed planner.
Supply: Later
Who it’s greatest for: Later works with many social media platforms, although its characteristic set is extremely tailor-made to Instagram-focused people. Evaluate Hootsuite and Later in extra element.
Pricing: Begins at $25/month.
My favourite characteristic: The power to auto-schedule a primary touch upon Instagram is so helpful! I like placing hashtags in the primary remark so the publish caption stays uncluttered.
4. Sprinklr
Sprinklr= can do the whole lot from scheduling content material to reporting on success, a lot of that made sooner with AI automations. Sprinklr’s true energy comes into impact when paired with their different devoted advertising and customer support software program suites.
Supply: Sprinklr
Who it’s greatest for: Given Sprinklr’s give attention to unifying social, advertising, and customer support, Sprinklr is greatest for big organizations with many touchpoints and stakeholders, similar to franchises.
Pricing: Sprinklr Social begins at $249/month per group member. To completely make use of Sprinklr’s capabilities, a subscription to Sprinklr Service for $249/month can be required, with extra funds required for his or her shopper intelligence and advertising platforms.
Do you actually need all that complexity? Evaluate Hootsuite and Sprinklr in extra element to seek out out.
My favourite characteristic: I really like the info potential of Sprinklr’s mission to unify social, advertising, and customer support insights throughout a complete group. All that information is effective buyer journey monitoring data.
5. Buffer
Buffer helps you schedule content material throughout a number of networks. Buffer could not provide superior options like social listening or the power to reply non-public messages, however its simplicity makes it very best for many who want the fundamentals of social media administration, completed proper.
Evaluate Buffer with Hootsuite to see all the extra time-saving and enhanced options you get with Hootsuite, for under a barely increased funding.
Supply: Buffer
Who it’s greatest for: People or small companies who want a primary scheduling and publishing answer for just some platforms.
Pricing: Begins at $6/month per channel.
My favourite characteristic: Whereas personally I’ve been spoiled by superior options like social listening, I do like that Buffer is likely one of the few third-party tools that can schedule posts to new platforms Mastodon and Bluesky.
Free Twitter analytics tools
6. Bitly
Bitly shortens any URL right into a copy-n’-pastable model completely sized for social media posts or anyplace you need to tidy up hyperlinks. It’s free and you’ll monitor clicks and engagement on every hyperlink in your Bitly account.
Bitly gives premium options on paid plans like UTM hyperlink constructing and branded hyperlinks however should you simply must shortly shorten hyperlinks, the free model is all you want.
(*17*)Supply: Bitly
Who it’s greatest for: Including trackable hyperlinks to social posts if your social media scheduler doesn’t provide this functionality.
Pricing: Free
My favourite characteristic: I really like that Bitly remembers your previous hyperlinks and retains them in your account so you may simply view stats or seize a hyperlink anytime.
Twitter monitoring tools
7. Mentionlytics
Social listening is the best and only option to discover out what your viewers is saying about you on social media and across the internet. Mentionlytics is a good specialised device for social listening that additionally integrates with Hootsuite.
Supply: Mentionlytics
Who it’s greatest for: Organizations who need to be taught extra about their viewers.
Pricing: Begins at $58/month.
My favourite characteristic: I really like that you will get alerts when a brand new overview is posted so you may reply or retweet it in real-time.
Twitter search tools
8. Upfluence
Upfluence finds the right influencer or affiliate companions for your subsequent marketing campaign in addition to supplies advertising tools to handle it. You’ll be able to seek for influencers by location, viewers dimension, engagement fee, and lots of extra filters. Upfluence integrates with Hootsuite to make sharing your influencer marketing campaign content material easy.
Supply: Upfluence
Who it’s greatest for: Organizations who do quite a lot of influencer advertising campaigns.
Pricing: Customized primarily based on characteristic utilization.
My favourite characteristic: Influencer matching is my fave characteristic: Discover potential collaborators from your present viewers and buyer base. Why so particular? As a result of individuals who already love your model are seven instances extra more likely to need to work with you.
9. Google Traits
Google Traits is likely one of the greatest free analysis tools on the market to beat the Twitter algorithm. See what the preferred matters persons are looking for are for your nation or globally, and see a breakdown of any question’s reputation over time.
Supply: Google Traits
Who it’s greatest for: Everybody, together with if you want inspiration for brand spanking new content material concepts.
Pricing: Free
My favourite characteristic: The power to match phrases. Not solely are you able to see which search time period is extra in style, however you additionally uncover associated queries folks kind in and what they care about for that subject.
10. One Million Tweet Map
One other free Twitter device for analysis is One Million Tweet Map, which reveals you the recognition of any key phrase, hashtag, or particular X person on a world map.
Supply: One Million Tweet Map
Who it’s greatest for: Those that need a fast X (Twitter) “vibe check” on a selected subject or key phrase.
Pricing: Free
My favourite characteristic: I really like the sentiment view filter which layers a purple, inexperienced, yellow graph on prime of your search outcomes. This will let you know straight away if one thing is considered positively in your area, or should you ought to steer clear.
Twitter video tools
11. CapCut
CapCut is likely one of the hottest free Twitter tools for video enhancing throughout all social platforms. With trending tools like background eraser and computerized textual content captioning, it’s straightforward for anybody to create standout social video.
Supply: CapCut
Who it’s greatest for: CapCut is each straightforward to make use of and highly effective; good for anybody. It’s what the Hootsuite social group makes use of, too.
Pricing: The free plan has all the fundamental options you’ll want, however Professional comes with extra AI tools for $9.99/month.
My favourite characteristic: I personally use CapCut to edit movies and love Areas (a Professional characteristic), the place I can save energetic tasks in the cloud, able to obtain to whichever system I’m utilizing and edit the place I left off. This lets me seamlessly change between my laptop computer and telephone so I can edit anyplace.
Twitter content material creation tools
12. Canva
One other family identify in social media is Canva, a preferred graphics, video, and template enhancing app. With pre-sized design templates for X (Twitter) and different social platforms, you may shortly and simply create any professional-looking X content material you want.
Supply: Canva
Who it’s greatest for: People for an all-in-one content material creation app, or distant groups for straightforward collaboration.
Pricing: Begins at $15/month for people and $10/month per particular person (minimal three) for the Workforce plan.
My favourite characteristic: I take advantage of Canva for many of my social media content material and love how a lot time Magic Resize saves me. For any design you’ve made, you may resize it and Canva will modify the design so it nonetheless appears proportional on the new dimension—good for shortly creating platform-optimized content material for cross-posting the correct approach.
13. Adobe Specific
Adobe Specific can even create any form of social media content material you want, in addition to video, doc templates, displays and extra. Each Canva and Adobe Specific even have numerous generative AI options to broaden your inventive prospects.
Supply: Adobe Specific
Who it’s greatest for: Everybody can use it, but it surely’s an distinctive worth for present Adobe Inventive Cloud subscribers who can entry Adobe Specific without cost.
Pricing: There’s a free plan, and the Premium plan begins at $9.99/month for people or $7.99/month per person for groups.
My favourite characteristic: The generative AI capabilities in Adobe Specific are properly executed, particularly object and background elimination. However surprisingly, the generative textual content results are my favourite, particularly the metallic and sample results. It’s good for including the additional distinctive punch to social media graphics.
14. Make a Meme
Memes transfer quick and Make a Meme is a fast, free device anybody can use to make in style meme graphics able to publish on social media. Millennial classics like Spongebob Squarepants and Catastrophe Woman are all there, in addition to contemporary memes.
Supply: Make a Meme
Who it’s greatest for: Social media managers needing a trending meme graphic ASAP.
Pricing: Free
My favourite characteristic: In addition to the searchable meme database, you can even make customized memes by importing your personal picture. I really like that you may kind in the textual content and it’s formatted “meme-style” for you, no must open a graphics app or edit something manually.
15. OwlyWriter AI
OwlyWriter AI from Hootsuite saves 16 hours a month by serving to draft, brainstorm, repurpose, and promote your social media content material. Constructed into Hootsuite, OwlyWriter AI is your content material creation secret weapon.
You’ll be able to:
Write social posts from a immediate and edit or schedule it with a number of clicks.
Write in a selected tone or type to remain on-brand.
Generate concepts primarily based on a subject or key phrase (then write the concepts you want).
Determine your prime performing social posts and repurpose them immediately.
Create content material primarily based on a URL, product web page, or some other hyperlink.
Supply: Hootsuite Labs on YouTube
Who it’s greatest for: Everybody can profit from saving time drafting social content material.
Pricing: Included in all Hootsuite plans.
My favourite characteristic: I really like how straightforward it’s to tug up my prime performing posts after which repurpose them into new variations, or to swimsuit a unique social platform. However I feel Joel Acosta, Digital Media Supervisor for Live performance Golf Companions, says it greatest:
“OwlyWriter AI is a phenomenal tool that really helps crank out great verbiage on the fly or whenever my team is in a pinch. I’ve seen better numbers since my team has been using OwlyWriter AI. I love it and I don’t know how I lived so long without it.”
– Joel Acosta, Digital Media Supervisor, Live performance Golf Companions
16. Twitter Thread Maker
A easy however infinitely useful device, Twitter Thread Maker does precisely that: turns lengthy posts into properly divided posts in a thread. Common on X, thread posts get previous the 280 character restrict on particular person posts without cost accounts and embrace an unique publish with persevering with content material as feedback.
Supply: Twitter Thread Maker
Who it’s greatest for: Anybody wanting a fast option to create X threads with out having to rely characters your self.
Pricing: Free as much as 5 posts per 30 days, or $15/month for limitless entry.
My favourite characteristic: It is a easy Twitter device that does one factor and does it properly. I really like that I can entry it on any system to immediately make X threads wherever I’m.
Twitter adverts tools
17. AdFlex
AdFlex lets you discover your opponents’ greatest adverts and uncover information about them, such because the target market, advert classes, area concentrating on, and extra. It really works for X adverts in addition to Fb, LinkedIn, Google, YouTube, and different platforms.
Supply: AdFlex
Who it’s greatest for: Organizations who promote on Twitter (X).
Pricing: Primary advert analytics are free. Full entry plans begin at $99/month.
My favourite characteristic: I really like getting inspiration and concepts from AdFlex. Not solely can you employ it to review opponents’ advertising methods, however you may shortly audit your personal adverts success in opposition to theirs by looking for your self.
Make the whole lot you do on X (Twitter) easier and sooner with scheduling, engagement tools, analytics, adverts, social listening, and extra in one easy-to-use dashboard. Simplify your social media technique at this time with a free trial.
