If you’re trying to develop on TikTok, getting a grasp in your analytics is a should. It could assist you enhance your content material, attain your target market, and obtain your strategic objectives.
Fortunately, there are many TikTok analytics tools you can use to get insights that will assist you see higher outcomes on the platform.
From {custom} reviews to calculating your private finest time to publish, we’re digging into our prime 15 — together with our favourite device for all issues social media.
Bonus: Get a free social media report template to simply and successfully current your social media efficiency to key stakeholders.
What are TikTok analytics tools?
TikTok analytics tools are apps and dashboards that give you real-time insights into your viewers habits and content material efficiency stats.
Select the proper device, and you’ll additionally get actionable insights for bettering these stats (quite than simply uncooked TikTok information).
Why each TikTok marketer wants an analytics device
A TikTok analytics device lets you uncover what’s working and what’s not, so you can refine your technique on each macro and micro ranges, and drive outcomes for your model or enterprise.
The main tools may help you reply questions like:
What had been our prime posts on TikTok this yr?
Ought to we publish kind of usually subsequent month?
What sort of content material is our viewers almost definitely to interact with?
How can we show the ROI of our TikTok efforts to our group and different related stakeholders?
… and lots of, many extra.
TL;DR: And not using a TikTok analytics device, you’re basically working in the darkish.
What makes TikTok analytics device?
With a number of TikTok analytics tools on the market, how do you determine which one will work finest for you and your group?
Deep breath. There are 4 cream of the crop options to look for:
1. Customized, seamless reviews
The most effective TikTok analytics tools let you observe the actual metrics you want, multi functional easy-to-use dashboard.
Our prime tip? Single out the ones that enable exporting information for easy-breezy social media reporting.
2. Business benchmarking
It’s extremely useful to know the way the remainder of your trade is doing on the platform, particularly throughout adjustments in exercise in your TikTok account.
The most effective tools let you analyze how effectively you’re performing in comparison with others like you, so you can keep one step forward.
3. Customized suggestions
It’s one factor to entry real-time analytics — it’s one other to get a gentle circulation of suggestions and methods related to your social media success.
A worthy TikTok analytics device will present customized suggestions — like your finest time to publish — to streamline your advertising and marketing objectives.
4. All-in-one social media capabilities
What’s higher than a top-notch TikTok analytics device? A platform that gives end-to-end social media administration companies.
Whether or not it’s creating and scheduling the week’s content material with the assist of AI or keeping track of the competitors, the finest tools let you plan, schedule, and analyze your social media content material — all in the consolation of 1 single tab.
#1 for TikTok advertising and marketing
Schedule TikToks, reply feedback, and showcase your leads to stunning reviews. It’s really easy.
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Prepared to provide your TikTok technique the TLC it deserves?
Drumroll, please. Introducing a few of the finest (free and paid) TikTok analytics tools of 2024.
1. Hootsuite
Greatest for: Enterprise house owners who run their very own social media, social media managers at small-to-medium-sized companies, and huge advertising and marketing groups
Coolest characteristic: Customized suggestions for the finest time to publish on TikTok based mostly in your account’s metrics and historic information (a.ok.a. suggestions custom-made for your distinctive viewers!)
Value: Beginning at $99/month
Hootsuite Analytics provides a whole image of all of your social media efforts, so you don’t must verify every platform and account individually.
It tracks all of the most vital social media metrics, together with:
Social media publish metrics:
Clicks
Feedback
Attain
Engagement charge
Impressions
Shares
Saves
Video views
Video attain
And extra
Profile metrics:
Follower progress over time
Adverse suggestions charge
Profile visits
Reactions
General engagement charge
And extra
With this jackpot of information at your fingertips, you can see precisely how your TikTok content material (natural and paid) is acting at a look.
And bonus — there’s hundreds extra you can do with Hootsuite Analytics:
Customise report templates for solely the information factors and metrics you care about
Get your customized finest time to publish based mostly on viewers engagement, impressions, and hyperlink clicks
Monitor competitor efficiency and measure it towards your personal
Evaluate your outcomes to trade benchmarks
Monitor the productiveness of your social group (response occasions and backbone time for assigned posts, mentions, and feedback)
Monitor mentions, feedback, and tags associated to your online business to keep away from PR disasters earlier than they occur
2. Sprout Social
Greatest for: Advertising and marketing groups at massive organizations
Coolest characteristic: Prepared-made reviews relying in your objectives
Value: Beginning at $199/month
For social media managers at enterprise corporations trying to streamline their social media efforts, Sprout Social is a well-liked alternative.
Supply: Sprout Social
Sprout is on the pricier aspect in comparison with Hootsuite. See the way it compares by way of options and integrations.
3. Buffer
Greatest for: Enterprise house owners who run their very own social media, solo social media managers at small-to-medium-sized companies, and businesses
Coolest characteristic: Paid versus natural content material comparative reviews
Value: Beginning at $5/month
With social media administration tools and analytics multi functional place, Buffer is a prime TikTok analytics device for rising social groups.
Supply: Buffer
And whereas it encompasses a user-friendly dashboard, in the case of analytics, Buffer continues to be in its early phases.
Suppose: no social listening options or aggressive benchmarking.
Take a look at Hootsuite vs. Buffer to see how these platforms evaluate.
4. Later
Greatest for: Enterprise house owners who run their very own social media and solo social media managers at small-to-medium-sized companies
Coolest characteristic: Hyperlink in Bio analytics to trace web site clicks from TikTok and Instagram.
Value: Beginning at $25/month
Later is a favourite amongst smaller manufacturers and creators who like to visualise their social media content material earlier than they publish.
Supply: Later
However whereas Later also can measure your TikTok efficiency and optimize posting occasions, the platform lacks extra superior analytics options like aggressive evaluation and trade benchmarking.
Not satisfied? Evaluate Later and Hootsuite to study extra.
5. Zoho Social
Greatest for: Social media managers desirous to study their viewers inside out, and advertising and marketing groups with a smaller social media funds.
Coolest characteristic: On-line analytics past social media (like Google My Enterprise)
Value: Beginning at $13/month
Just like HubSpot, Zoho Social is merely a bit of the bigger unified advertising and marketing platform, Zoho.
Supply: Zoho Social
With this device, social media managers can dig into consumer engagement, analyze publish efficiency, and measure the affect of their social media technique with intuitive reviews.
6. Rival IQ
Greatest for: Social media managers who crave stats
Coolest characteristic: Free head-to-head reviews towards particular person competitor accounts on Instagram, TikTok, Fb, and X
Value: From $239 per thirty days
All about the numbers? Rival IQ’s come a-knockin’.
Rival IQ delivers on-demand analytical information, alerts, and {custom} reviews from main social media platforms. Aka, it lets social media managers turn out to be information scientists — omit pesky certification.
Supply: Rival IQ
Full a social media audit or scope the competitors. Then, current your findings with absolutely customizable charts, graphics, and dashboards.
7. Keyhole
Greatest for: Enterprise-level companies and organizations
Coolest characteristic: Automated reviews on influencer advertising and marketing marketing campaign efficiency with a breakdown of social media ROI
Value: Beginning at $89/month
Whether or not it’s monitoring your newest TikTok marketing campaign or analyzing rivals’ social media methods, Keyhole was made for social media managers wanting to maintain a gentle eye on their share of voice.
Supply: Keyhole
And if you’re utilizing influencer advertising and marketing as a part of your technique, Keyhole can establish the excellent influencers to work with and measure their efficiency over time.
Spoiler: Social listening is only one piece of Hootsuite’s social media administration pie. Study extra.
8. Facelift Knowledge Studio
Greatest for: Social media managers at small-to-medium-sized companies, enterprise-level corporations, and businesses
Coolest characteristic: Customizable dashboards that draw from greater than 500 social media metrics
Value: Beginning at $315/month
Previously Quintly, Facelift Knowledge Studio’s bread and butter is social media analytics.
Supply: Facelift Knowledge Studio
Alongside competitor benchmarking, Facelift lets customers pull greater than 500 social media metrics for Fb, Instagram, X, LinkedIn, YouTube, and Snapchat.
9. Iconosquare
Greatest for: Solo entrepreneurs who handle their very own social media accounts, and social media managers at small-to-medium-sized companies
Coolest characteristic: Studies (in PDF or XLS) embrace social pictures for clearer reporting and evaluation
Value: Beginning at $79/month
For social media managers with a number of accounts throughout platforms, Iconosquare has the metrics.
Supply: Iconosquare
The takeaway? 100+ metrics, competitor benchmarking, and weekly pulse verify reviews despatched straight to your inbox.
10. Sprint Hudson
Greatest for: Enterprise house owners who run their very own social media, solo social media managers at small-to-medium-sized companies, and businesses
Coolest characteristic: Predictive AI for content material planning
Value: Beginning at $249/month
Just like Hootsuite, Sprint Hudson is provided with {custom} reviews in an easy-to-use dashboard.
Supply: Sprint Hudson
However like Sprout Social, Sprint Hudson is on the pricier aspect for much less options and integrations.
11. Exolyt
Greatest for: Social media managers trying to go all-in on TikTok
Coolest characteristic: Uncover the day’s prime TikTok hashtags
Value: Beginning at $330/month
Exolyt’s sole function helps manufacturers and creators hone their TikTok technique.
Supply: Exolyt
This TikTok analytics device has it lined, whether or not you’re wanting for development maintenance or the inside scoop in your target market.
12. Pentos
Greatest for: Social media managers trying to go all-in on TikTok
Coolest characteristic: Weekly breakdowns of related traits
Value: Beginning at $99/month
Pentos is one other device that lives and breathes TikTok.
If you’re equally as concerned with the newest and biggest content material circulating your area of interest as you are your particular person efficiency, look no additional.
Supply: Pentos
13. Brand24
Greatest for: Social media managers with a thirst for monitoring the competitors
Coolest characteristic: Evaluate
Value: Beginning at $79/month
Relating to TikTok analytics, AI social listening device Brand24 is constructed to trace model mentions, competitor efficiency, and trade conversations related to your model.
Supply: Brand24
Customers can monitor 25K+ on-line sources in real-time to get a full style of their model sentiment on social media and past.
14. TikTok Analytics
You’ll be able to verify your TikTok analytics for free utilizing the platform’s native tools on desktop and inside the TikTok cellular app. Nonetheless, you can solely obtain your information from the desktop dashboard.
(*15*)
Supply: TikTok
Right here’s the right way to verify TikTok analytics each methods:
On cellular: Out of your account web page, faucet the three dots icon and choose Creator tools. Faucet Analytics and you’re good to go.
On desktop: Navigate to tiktok.com and log in. Click on your profile image and select Enterprise Suite from the dropdown menu to entry the Analytics web page.
15. Google Analytics
Greatest for: Social media professionals who work for a web-based enterprise.
Coolest characteristic: See how a lot visitors and leads circulation to your web site out of your social media channels.
If you’re a social media supervisor trying to drive visitors to your web site from TikTok, Google Analytics is a useful useful resource.
Supply: Google
Whereas it’s not a standalone social media analytics device, you can use it to arrange reviews that will assist you see what TikTok content material drives the most leads and calculate the ROI of your newest advert campaigns.
Study extra: The way to use Google Analytics to trace social media success
So, have you made your choose? We’ll make it simple.
From a single dashboard, you can publish and schedule posts, discover related conversions, interact your viewers, measure outcomes, and extra with Hootsuite. Attempt it free in the present day.
