Facebook advert impressions are up 31% in 2024 vs. 2023 whereas prices have dropped 6%, so there’s by no means been a greater time to incorporate advertisements in your Facebook advertising technique. Utilizing the precise Facebook advert instruments makes it even simpler.
Facebook advert instruments optimize your advert designs, report analytics, automate your price range, write copy, and extra. You don’t want to make use of each Facebook advert instrument on this checklist however check out a couple of to see how a lot time it can save you, and how significantly better your advertisements carry out.
Bonus: Use our free Facebook Advertisements price range calculator to determine precisely how a lot it is advisable to spend to get the outcomes you need. Allow us to do the maths for you!
What do Facebook advert instruments do?
Facebook advert instruments are apps or platforms that aid you maximize the ROI of Facebook advert campaigns by aiding or automating advert creation and administration, scheduling, advert copy, testing, and extra.
Optimization and AI
Facebook advertisements AI instruments establish alternatives to enhance advertisements and make managing your campaigns sooner and simpler, both by way of suggestions or AI-powered automation.
Reporting
Analytics and reporting Facebook advert instruments let you know how a marketing campaign is performing. Correct reviews imply you’ll be able to examine in typically and make tweaks, if wanted, earlier than a marketing campaign is over, maximizing your advert spend.
Copywriting
Repurpose top-performing natural content material into efficient advertisements with copywriting and Facebook advertisements AI instruments that aid you brainstorm, plan, and draft campaigns.
Design
Preserve your model constant throughout channels with Facebook advert design instruments for templates, enhancing, and collaboration that enable everybody in your crew, no matter design ability, to supply prime quality content material.
Scheduling
Sensible Facebook advertisements scheduling instruments assist your advertisements discover the precise viewers and velocity up marketing campaign creation.
#1 Simple Social Promoting
Construct and submit advertisements for Facebook, Instagram, LinkedIn, and X. Our focusing on and reporting are critically simple.
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15 Facebook advertisements instruments for 2024
Facebook advertisements optimization instruments
1. Meta Advertisements Supervisor
Because the official Meta advertisements administration platform, Meta Advertisements Supervisor is a one-stop store for creating, managing, and analyzing advert efficiency throughout Meta’s apps: Facebook, Facebook Messenger, Instagram, and WhatsApp.
Supply: Meta Advertisements Supervisor
Finest options:
Constructed-in tooltips aid you be taught the platform and Facebook advert finest practices shortly.
Simple-to-use interface is nice for novices.
Keyboard shortcuts are nice for energy customers.
Who it’s for: Everybody working Facebook advertisements might want to use Facebook Advertisements Supervisor to some extent. How a lot relies on which different Facebook advert instruments you utilize as well as.
Pricing
Free; solely pay for the price of your advertisements.
2. Hootsuite Social Promoting
Talking of all-in-one Facebook advert instruments, Hootsuite Social Promoting has every little thing it is advisable to create, handle, optimize, and measure your Facebook, Instagram, LinkedIn, and X advertisements together with all of your natural social media content material in a single place.
View paid and natural content material collectively in Planner, and handle advert campaigns while not having to go away Hootsuite. You may even create new campaigns and tweak present budgets and focusing on for all campaigns.
Social media managers and execs alike respect the power to measure correct social media ROI throughout paid and natural campaigns for all of your profiles with Hootsuite Analytics. Arrange automated reviews and by no means need to dig by way of a number of platforms’ analytics to cobble collectively a unified report once more.
Together with built-in industry-leading social listening and AI content material creation instruments, Hootsuite helps you effectively plan, create, and handle every little thing you do on social media… and make it simple to report back to your boss, too.
Finest options:
Handle and measure all of your paid and natural social media content material in a single easy-to-use dashboard.
Create superior and lookalike audiences.
Automate your advert workflow by routinely flip natural posts into advertisements with auto-boosting primarily based in your standards.
Constructed-in viewers engagement, social listening, collaboration, analytics, and AI instruments.
Who it’s for: Anybody who needs to simplify and velocity up their social media administration, in addition to measure the total impression of paid and natural efforts—collectively.
Pricing
Promoting instruments are included with all Hootsuite plans, beginning at $99/month.
#1 for Facebook advertising
Schedule posts, reply messages, and handle advertisements from one place. Then, showcase your ends in lovely reviews. It’s really easy.
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Facebook advertisements reporting instruments
Moreover utilizing Hootsuite to trace your paid and natural social media marketing campaign efficiency along with lovely, computerized reviews, there are a couple of different Facebook advertisements reporting instruments to take a look at.
3. TapClicks
When you observe analytics and knowledge from a number of sources, resembling Facebook advert efficiency, web site analytics, and gross sales knowledge, TapClicks may help you streamline reporting inside one instrument. Observe KPIs you care most about in customized dashboards and simply export reviews with customized branding and templates.
Supply: TapClicks
Finest options:
Join a number of knowledge sources to measure cross-channel analytics in a single platform.
Not restricted to Facebook advert analytics; add search, net, radio, TV, and different knowledge sources.
Who it’s for: Manufacturers who need full-scale monitoring throughout all touchpoints.
Pricing
Ranging from $99 monthly for restricted options and channels, or $649 monthly for superior analytics.
4. Funnel
Funnel is one other nice Facebook advertisements reporting instrument for a number of platforms. By connecting and viewing analytics from all of your sources collectively, Funnel makes it simple to see tendencies in your knowledge and how your campaigns are driving efficiency throughout channels.
Supply: Funnel
Finest options:
Their AI matches up subject names which will fluctuate between platforms, making certain all clicks and prices are recorded precisely, it doesn’t matter what they’re known as on every platform.
Countless methods to mannequin, export, and replace reviews by forex, metric, location, and extra with out damaging the unique knowledge.
Who it’s for: Organizations wanting insightful, cross-platform analytics with versatile reporting choices.
Pricing
There’s a free Starter plan, although the extra succesful Marketing strategy begins at $750 monthly.
Facebook advertisements AI instruments
5. OwlyWriter AI
In terms of repurposing your prime social content material into efficient advertisements, OwlyWriter AI—included in Hootsuite—saves tons of time. Write Facebook advertisements (and natural posts!) from scratch, or primarily based on an present submit or exterior hyperlink, like a weblog submit or product web page. After OwlyWriter drafts it, you’ll be able to edit or schedule the submit with just a few clicks.
Moreover writing copy, OwlyWriter can be an awesome advert copy brainstorming and development discovery instrument and place to see your prime performing posts for inspiration.
OwlyWriter goes past different generative AI apps like ChatGPT as a result of it contains years of our first-hand experience because the world’s #1 social media administration instrument to generate social content material that truly achieves your targets.
“OwlyWriter AI is a phenomenal tool that really helps crank out great verbiage on the fly or whenever my team is in a pinch. I’ve seen better numbers since my team has been using OwlyWriter AI. I love it and I don’t know how I lived so long without it.”
Joel Acosta, Digital Media Supervisor, Live performance Golf Companions
Finest options:
On the spot Facebook advert copy and social media content material that aligns together with your model.
Generate advert copy primarily based on a hyperlink, resembling a product web page.
Brainstorm advert concepts and generate choices in minutes, to make use of as-is or function inspiration.
Uncover your prime performing posts and repurpose them into new posts or advertisements.
Schedule OwlyWriter AI content material in a couple of clicks inside Hootsuite.
Who it’s for: Social media managers who get pleasure from saving time and accessing all of the social media instruments they should develop in a single easy-to-use dashboard.
Pricing
OwlyWriter AI is included in all Hootsuite plans.
Craft excellent posts in seconds
OwlyWriter AI immediately generates captions and content material concepts for each social media community. It’s critically simple.
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6. Excellent Viewers
SharpSpring’s Excellent Viewers instrument does one Facebook advertisements process very well: automating Facebook retargeting advertisements. If somebody browses your web site and doesn’t convert, SharpSpring will add them to your Facebook retargeting advertisements marketing campaign. SharpSpring additionally presents many different advertising automation options designed to extend conversions throughout a number of channels.
Supply: SharpSpring
Finest options:
Constructed-in lead monitoring.
Automates Facebook retargeting advert campaigns.
Gives different instruments as a part of the SharpSpring platform, together with e mail advertising, touchdown pages, and extra.
Who it’s for: Organizations with a longtime price range trying to automate Facebook advert retargeting.
Pricing
SharpSpring plans are primarily based on the variety of contacts (e.g. prospects) you have got, beginning at $449 monthly for 1,000 contacts.
7. ChatGPT
Maybe one of the best recognized generative AI instrument, ChatGPT is a conversational chatbot that makes use of pure language processing (NLP) fashions to grasp textual content prompts and ship related solutions. In terms of Facebook advertisements AI instruments, ChatGPT may help you brainstorm concepts, write copy, repurpose one advert into a number of variations, and extra.
Supply: OpenAI
Finest options:
Brainstorm inventive Facebook advert concepts.
Simple to make use of and excellent for “AI newbies” to discover generative AI for advert copy.
Who it’s for: Entrepreneurs eager to brainstorm Facebook advert concepts or shortly generate check copy variations.
Pricing
Restricted use of the GPT-4o mini mannequin is free. For superior GPT fashions, resembling GPT-4, pricing begins at $20 monthly for people or $25 monthly per person for groups.
8. Clients.ai
Clients.ai helps retarget advertisements to your web site guests, much like SharpSpring, but it surely makes use of AI to establish guests for extremely correct focusing on whereas nonetheless being compliant with net privateness legal guidelines. Clients.ai can uncover customer names, e mail addresses, cellphone numbers, and extra to enhance your Facebook advert marketing campaign focusing on.
Supply: Clients.ai
Finest options:
Routinely syncs your viewers with Meta to maintain your Facebook advert campaigns present.
Can observe guests even when the customer’s browser blocks the official Meta Pixel.
Identifies the identical person throughout platforms and gadgets.
Who it’s for: Skilled Facebook advertisers who need to check enhancing conversions with AI instruments.
Pricing
Plans begin at $199 monthly.
9. Madgicx
Madgicx is a strong Facebook advertisements AI instrument for optimizing every little thing from advert focusing on with first-party knowledge assortment to advert efficiency. The actual “magic” of its AI comes from its potential to investigate your Facebook advert account and recommend particular actions to enhance efficiency, immediately.
Supply: Madgicx
Finest options:
AI-powered assistant suggests customized actions to enhance efficiency.
Enhance monitoring with first-party knowledge assortment.
Who it’s for: Organizations already working Facebook advert campaigns eager to take advert efficiency to the subsequent stage.
Pricing
Plans begin at $31 monthly and fluctuate based on common month-to-month advert spend.
Facebook advertisements design instruments
10. Facebook Ad Library
Questioning what advertisements your competitors is working? Caught in a rut and want inspiration out of your favourite manufacturers? Facebook’s Ad Library is a searchable database of each advert presently working on Facebook, plus social subject and election advertisements which have run up to now seven years.
You may search advertisements by nation, class, and key phrase, resembling a subject or model title.
Supply: Facebook
Finest options:
Analysis your opponents’ advertisements and guarantee yours will stand out in opposition to them.
Filter by Meta platform, media kind, language, and extra.
Save searches for common analysis.
Who it’s for: Anybody who wants inspiration for their subsequent marketing campaign, or conducting aggressive analysis for their social media audit.
Pricing
Free.
11. Canva
A staple within the design world for social media managers and companies of all sizes, Canva is a superb Facebook advertisements design instrument for each people and groups. Canva makes creating Facebook advertisements simpler and sooner—together with generative AI instruments—in addition to a shared on-line workspace to retailer branded templates to make sure all of your advert inventive stays constant.
Supply: Canva
Finest options:
Anybody can simply create advertisements and social content material for Facebook and past.
Immediately integrates with Hootsuite, so you’ll be able to create and add designs out of your Canva account to social posts as you schedule them in Hootsuite.
Who it’s for: People or groups wanting to keep up model consistency with inventive belongings.
Pricing
There’s a free plan. Paid plans begin at $15 monthly for people and $10 per person monthly for groups (minimal three customers).
12. Unsplash
There are lots of inventory photograph web sites on the market however Unsplash is likely one of the finest recognized sources for free inventory pictures for business functions, together with social media content material and Facebook advertisements.
Supply: Unsplash
Finest options:
100% free inventory pictures and illustrations.
For manufacturers wanting additional authorized safety, the Professional plan is an reasonably priced choice to entry mannequin releases for every photograph.
Who it’s for: Creators and manufacturers trying for prime quality, free inventory pictures.
Pricing
Unsplash primary pictures are free. Unsplash Professional is $4 monthly for entry to unique inventory pictures and mannequin releases.
13. Pexels
Like Unsplash, Pexels presents royalty-free inventory pictures to make use of in your initiatives, however additionally they have a big assortment of free inventory movies. I like that you would be able to type by vertical or horizontal orientation to shortly discover the proper inventory video for your subsequent Facebook advert design (or social submit).
Supply: Pexels
Finest options:
Excessive-quality free inventory movies.
Frequently up to date.
Who it’s for: Creators and manufacturers trying for high-quality, free inventory pictures and movies.
Pricing
Free.
Facebook advertisements scheduling instruments
14. Hootsuite
Moreover routinely scheduling your natural social media posts at your customized finest time to publish so your viewers really sees them, Hootsuite can even aid you create and schedule Facebook, Instagram, LinkedIn, and X (Twitter) advertisements.
Simple advert scheduling mixed with insightful analytics means you’ll be able to inform how a marketing campaign is or isn’t working and make tweaks—quick! Get probably the most out of your advert price range with scheduling, analytics, and cross-platform advertisements administration in the identical place you handle all of your different social media duties too.
Finest options:
See your natural content material and advertisements side-by-side in Hootsuite Planner for full visibility of all of your social media advertising efforts.
Quick, customizable analytics that present each natural and paid efficiency and how every is impacting the opposite.
Probably the most full assortment of social media administration instruments for the world’s finest social listening, easy advertisements, scheduling, AI content material creation, and viewers engagement.
Who it’s for: You 😉
Pricing
Plans begin at $99 monthly with choices obtainable for everybody from particular person creators to enterprise firms. Get a free trial.
15. RevealBot
RevealBot means that you can arrange guidelines to automate marketing campaign scheduling, resembling working a selected marketing campaign when the climate hits 20 levels in a selected space. Plus, add and schedule bulk advertisements, together with pictures and movies.
Supply: RevealBot
Finest options:
Extremely customizable automation guidelines to start out/cease campaigns primarily based in your standards.
Capability to bulk schedule.
Who it’s for: Established Facebook advertisers who need to automate extra of their advertisements administration workflow.
Pricing
Plans begin at $99 monthly and fluctuate primarily based on month-to-month advert spend.
Create, analyze, and edit Facebook, Instagram, LinkedIn, and X advert campaigns inside Hootsuite. Handle all of your natural and paid social media along with AI content material creation and viewers engagement instruments in a single easy-to-use dashboard. Strive it in the present day.
Paid 🤝 Natural
Simply plan, handle and analyze advertisements and natural content material from one place with Hootsuite Social Promoting. See it in motion.
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