As the year 2024 comes to a close, I am filled with gratitude. To all the individuals who have utilized Buffer throughout the year, provided feedback, or supported us in any way — thank you.
This past year has been focused on enhancing Buffer to better serve you, making your workflow more streamlined, and opening up new possibilities for your content creation. Here are some of the exciting updates we have made:
### Welcome to the Fediverse
In 2024, Threads and Bluesky gained significant traction in the social media landscape, and you were quick to embrace these platforms. To ensure you can seamlessly navigate these new spaces, we introduced support for Threads and Bluesky on Buffer, allowing you to explore these platforms without any interruptions.
Whether you are engaging in Threads’ conversational style or enjoying Bluesky’s decentralized environment, Buffer provides you with the necessary tools to make a meaningful impact.
Did you know that Threads and Bluesky now constitute approximately 10% of all posts scheduled through Buffer?
### From Ideas to Execution
Have a content idea that you want to bring to life? With our new kanban-style board view, you can take your idea from conception to successful execution. Organize your thoughts, strategize your content creation process, and monitor your progress in a way that suits your workflow.
This year saw a whopping 982,105 content ideas created using Buffer, showcasing the immense creativity of our users.
### Personal Profiles, Personal Wins
Social media is not limited to just businesses; it is also a platform for creators, freelancers, and individuals who enjoy sharing their content. That’s why we added support for Instagram and Pinterest personal profiles on Buffer, allowing you to connect your personal accounts, set reminders, and schedule posts at optimal times. The goal is to simplify your creative process and help you maintain a consistent online presence.
### A Smoother, Faster Buffer
In 2024, we focused on enhancing the user experience of Buffer, making it more intuitive and efficient. Our aim is to reduce the time spent navigating the platform and increase the time spent on content creation.
Some of the improvements include:
– Unified schedule view to manage all scheduled posts across different channels in one place.
– Enhanced list view with a drag-and-drop interface for easy organization and editing of posts.
– Instant duplication of top-performing content with just a few clicks.
– Addition of notes and tags to posts for better organization.
### Create Perfect Posts, Every Time
We have introduced several new features to help you tailor your content for each platform effectively, including:
– 20-image carousels for Threads
– LinkedIn first-comment scheduling
– Auto-publishing for Facebook Stories
– Notification publishing for Instagram, YouTube, and TikTok
– Drag-and-drop functionality for image reordering
– Option to schedule longer tweets (for X Premium users)
– Creation and scheduling of AI images with Apple Intelligence
– Scheduled threaded posts on Mastodon
– Schedule TikTok images
Your input and feedback are invaluable to us as we continue to grow and improve Buffer. In 2024, you contributed 1,491 product ideas to our suggestions board and cast 18,094 votes to help shape the future of Buffer. Everything we do is aimed at helping you succeed on social media.
As we set our sights on 2025, we have ambitious plans to enhance Buffer even further. Your continued support and feedback are vital to our journey. We invite you to share your favorite features from this year and any wishlist items you have in the comments or on our suggestions board. We value your input and look forward to hearing from you.
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If you are a small business looking to elevate your brand on social media, join over 140,000 businesses like yours who use Buffer for their social media needs. Start your free trial now and take your social media presence to the next level.
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