13 Definitive Influencer Databases to Help Find the Right Influencer

Working an influencer marketing campaign is tough with out the proper instruments. For this reason many companies introduce databases into their workflow. With such a software geared in direction of indexing influencers, you possibly can browse content material creators from varied niches that use completely different platforms. You additionally get different useful insights resembling viewers and engagement breakdowns.

On this article, I analyzed a few of the finest software program on this class. My major focus was on offering you with related info that can help you to find the proper influencer database to your program.

What’s an Influencer Database?

Based mostly on the title, you possibly can work out these are databases that function quite a few influencers. Most of them deal with social media influencers however may also embody journalists. A few of them work as energetic marketplaces, connecting the two sides collectively. 

Most of those platforms include complete options and instruments that streamline your campaigns. For instance, they assist along with your discovery, outreach, and influencer marketing campaign monitoring. They may additionally function different nifty instruments like pretend follower evaluation or efficiency comparability. 

Do You Want an Influencer Database for Profitable Influencer Advertising and marketing?

These platforms can join an influencer advertising company or advertising division with quite a few content material creators throughout completely different social networks. They arrive with quite a few filters that monitor influencers by area of interest, viewers dimension, and different related parameters.

These packages shine for smaller entrepreneurs or small companies who’ve simply began their influencer advertising efforts. You should utilize them as a place to begin for what you are promoting, onboarding creators and maintaining tabs on them. Moreover, they will function a instructing software of kinds, getting you acquainted with varied niches and classes. 

13 Influencer Databases for Your Subsequent Marketing campaign

On this submit, I attempted to pinpoint a number of areas of curiosity. My major focus is on the dimension of the influencer group for every platform. I additionally point out which social platforms every one in all these options serves. In my breakdown, I discuss superior options and what separates one program from the relaxation.

1. Storyclash

With this complete software, you will discover greater than 120 million influencers throughout the largest world markets. It permits you to filter folks primarily based on follower rely, engagement fee, viewers age vary, gender, and nation of origin. Via these superior settings, you possibly can pinpoint the finest accomplice to your target market. 

The wonderful thing about Storyclash is that it offers knowledge for all main social media platforms. The AI-driven software helps Instagram, TikTok, Fb, and YouTube, serving to you discover simply the proper individual to your influencer advertising marketing campaign. As well as to discovery, the software program additionally permits you to monitor influencers over time and offers in depth experiences. 

I additionally love all the influencer advertising instruments you may have at your disposal. You possibly can monitor the efficiency of various content material creators, assess your influencer advertising prices, and monitor different key metrics. With the in depth dashboard, you will discover your preferrred influencers, begin creator relationships, and monitor the evolution of your partnership. 

2. Collabstr

In accordance to knowledge from 2024, Collabstr’s in depth database presently options 80,000 influencers. With all this info at your disposal, in addition to quite a few superior instruments, you can also make data-driven selections and fine-tune your influencer advertising technique.

One of the best factor about this influencer advertising platform is that it covers all the angles. It should discover creators to your user-generated content material and influencers for Instagram, TikTok, Twitter, YouTube, and Twitch. One other nifty function is the worth record, which permits you to sift by creators primarily based on their widespread pricing.

One other factor I like about the influencer search software is that there aren’t any upfront prices. Collabstr works as cost processing software program, maintaining the funds till the work is finished. It’s extra of an influencer market than a company-focused software. The corporate vets each potential influencer, making certain you may have the finest expertise at your disposal. 

3. Shopify Collabs

Shopify has created a wonderful influencer software that mashes nicely with their gross sales platform. It options an unlimited variety of social media influencers and offers different environment friendly instruments to attain your marketing campaign targets. Solely folks with 1,000+ followers can be part of, making certain you’ll solely have related influencers at your disposal.

Related to Storyclash, this huge database helps YouTube, Fb, Instagram, and TikTok. Provided that the influencer platform is immediately related to Shopify, you possibly can streamline commissions and funds with out counting on third-party instruments. This in itself makes your marketing campaign administration that a lot simpler.

Whereas the database of influencers doesn’t function an enormous record of creators, I nonetheless love the further instruments and options you get with it. As you possibly can presume, Shopify Collabs is geared towards e-commerce manufacturers and offers subpar outcomes for folks utilizing different gross sales platforms. 

Additional Studying: The 15 Kinds of Influencers You Want to Know for Efficient Influencer Advertising and marketing

4. Modash

Modash options 250+ million influencer profiles, which makes it the most complete influencer database on the record. My favourite factor about this creator platform is the filters it presents; you will discover your excellent influencers by pinpointing the preferrred location, follower rely, video views, Reel performs, development fee, and different engagement metrics.

Maybe the smartest thing about this wonderful influencer software is that it detects pretend followers for every social media profile. That approach, you’ll know in case you’re coping with actual influencers and the way a lot worth they will present to your model. One other metric that can make it easier to make knowledgeable selections is Paid Put up Efficiency, exhibiting the impression of earlier influencer campaigns.

In contrast to another detailed influencer databases, Modash solely helps YouTube, TikTok, and Instagram. You possibly can search influencers and carry out environment friendly marketing campaign monitoring with out authentication. You additionally get some further options to your content material search, which you gained’t get with different complete platforms on the record. 

5. FeedSpot

Feedspot is an influencer advertising software that options 100,000 appropriate influencers unfold throughout 1,500 niches. As soon as you discover the proper individual, you want to ship a request to the firm to allow them to ship an information spreadsheet in CSV or Excel format. 

With this database of influencers, you will discover contact particulars to your electronic mail campaigns. The environment friendly search software additionally helps you monitor their Moz Area Authority (if they’ve a web site), RSS feed, and all the pieces they’ve posted in the final 12 months. That approach, you possibly can decide in case you’re coping with energetic influencers.

The software program is geared towards Twitter and Fb. Sadly, the lack of options makes it inferior in contrast to a typical influencer search software. Nonetheless, remember that the platform is considerably cheaper than different options on the market. 

Additional Studying: The 21 High Influencer Advertising and marketing Platforms

6. inBeat

This superb software program allows manufacturers to carry out full influencer discovery on TikTok and Instagram. The in depth database options 120,000 creators, specializing in micro – influencers. Use the search bar and superior search filters to sift by thousands and thousands of influencers primarily based on particular metrics whereas avoiding spam.

As soon as you discover the proper folks, you possibly can create an inventory of influencers and export it in a CSV file. That approach, a marketing campaign supervisor has a breakdown of the optimum content material creators to fulfill the model’s marketing campaign targets. 

A factor that makes the inBeat platform distinctive is its specialised instruments. For instance, you should utilize the firm’s pretend follower checker, engagement checker, and trending creators. Based mostly on this complete influencer evaluation, you possibly can create contact sequences, ship bulk emails, and carry out different advertising duties. 

7. Influencers Membership

In case you’re on the lookout for detailed insights, you possibly can’t go fallacious with Influencer Membership. The service offers 200 follower and engagement metrics from 40+ creator platforms. You possibly can study which platforms they use, study model collaborations, annual revenue, partnerships, favourite social media platforms, viewers demographics, and rather more. 

The in depth database covers platforms resembling Instagram, YouTube, Twitch, TikTok, and Twitter. It pinpoints customers’ major actions and analyzes creator knowledge historical past. That approach, you’ll have data-driven insights to information your marketing campaign.

Moreover all this knowledge and superior filters, the platforms additionally streamline the model’s electronic mail campaigns. I additionally like there aren’t any upfront charges or contract obligations; you solely pay when you develop relationships with influencers and begin producing worth to your model.

Additional Studying: Influencer Activation: The 8-Step Course of to Finest Activate Influencer Relationships

8. Influencity

Influencity offers you entry to 200 million public profiles on YouTube, Instagram, and TikTok. With a easy dashboard and high-quality knowledge, you possibly can simply discover the electronic mail addresses of quite a few customers, uncover the proper folks for area of interest audiences, and obtain different advertising targets. 

The huge community is right to your outreach course of. With this influencer relationship administration platform, you possibly can acquire complete insights primarily based on engagement degree. E-commerce companies can monitor exact influencers for his or her campaigns primarily based on previous efficiency.

Moreover primary options, Influencity additionally offers you entry to demographic filters for the European market, which is one in all my favourite issues about the software program. Via the use of synthetic intelligence, you possibly can supercharge your digital advertising and acquire higher leads to much less time. 

9. Insense

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People and advertising companies can obtain excessive enterprise development by counting on Insense. The platform options 200,000 Instagram, TikTok, and user-generated content material creators. When accessing the creator group, you possibly can sift by folks primarily based on their age, viewers dimension, area of interest, and different influencer knowledge. 

Companies also can handle their creator adverts with this complete influencer search software. Insense permits you to micromanage varied creators all through completely different social platforms and corroborate their authenticity. One other one in all the key options is creating briefs that make it easier to streamline influencer outreach and deal with the proper folks. 

10. Affect.co

This influencer advertising software program connects manufacturers and creators, serving to each side obtain their enterprise targets. Throughout the influencer choice course of, you possibly can undergo 300,000 top-tier creators unfold throughout quite a few niches. Detailed viewers evaluation is one thing I actually love about this platform, because it offers you full oversight to your campaigns.

Throughout primary searches, you may as well ask tool-specific questions. Affect.co works like Quora, offering deep insights about varied customers and types. Though the platform doesn’t have the similar in depth options as another entries on the record, you should utilize it for competitor insights, authenticity checks, and some different nifty duties. 

Additional Studying: Your Information to the 49 Finest Influencer Advertising and marketing Instruments to Empower Your 2024 Creator Financial system Collaborations

11. BuzzSumo

Buzzsumo is one in all the older, strongest advertising instruments on the marketplace for influencer relationship administration and basic outreach. With this software program, you may get in contact with 700,000 journalists who usually submit on Twitter, Reddit, YouTube, and Fb. 

My favourite factor about the software program is that it helps you discover present content material developments throughout search engines like google and yahoo and social media platforms. Buzzsumo helps you faucet into particular area of interest markets, generate highly effective tales with the energy of AI, and monitor on-line mentions. With this software, you can provide your campaigns a private contact. 

Additional Studying: The 13 Influencer Advertising and marketing Developments You Want to Know in 2024

12. Influencer Hero

In case you’re on the lookout for efficient marketing campaign administration, it is best to give Influencer Hero a strive. Moreover having an unimaginable discovery operate that places you in contact with thousands and thousands of creators, the platform additionally tracks all of your ongoing efforts. You possibly can see what number of outreach messages you’ve despatched, how many individuals are presently negotiating along with your model, and in case you managed to get some UGC posted.

The software program breaks down influencers into lists primarily based on their gender, viewers, age, and placement. Use customizable knowledge properties to begin influencer collaborations and monitor progress. My favourite factor about Influencer Hero is that it streamlines gifting, affiliate campaigns, and different types of monetary and non-financial funds. 

13. Heepsy

With Heepsy, you will discover appropriate influencers primarily based on classes, places, viewers, and engagement fee. The platform makes a speciality of YouTube, Instagram, and TikTok, which is what you get with most of those packages. Influencer analyzer, specifically, might be the smartest thing about this platform, serving to you identify follower and content material authenticity. 

The software program can discover nearly any electronic mail deal with and ship bulk emails to filtered creators. Faucet into quite a few contact templates to improve engagement charges and shut extra influencers with minimal effort. The software program makes use of a drag-and-drop interface to categorize your companions and monitor your marketing campaign progress. 

Subsequent Steps

This information offers important details about the finest influencer instruments on the market. So, if needed, don’t hesitate to learn this submit as soon as once more. Hopefully, my insights will make it easier to when on the lookout for the subsequent answer to your firm. 

Hero photograph by Jan Antonin Kolar on Unsplash