AI has been taking the world by storm, and plenty of entrepreneurs are questioning how this new know-how can match into their day-to-day roles. Fortunately, there are close to infinite prospects for the way AI can be utilized to enhance the content material creation course of and make entrepreneurs’ jobs simpler.
All through this text, we’re going to cowl 10+ AI-powered content material creation instruments that may enable you to do numerous duties; plus, we spoke to 3 social media specialists on how they incorporate AI into their every day repertoire, so you’ll be able to too!
Let’s get began.
Bonus: Obtain this free cheat sheet with 250 professionally engineered ChatGPT prompts that may enable you to be extra productive at work and in your every day life. We’ve included particular prompts for over 25 industries and professions!
What are AI content material creation instruments?
AI content material creation instruments produce text-based or visible content material utilizing synthetic intelligence (AI) know-how based mostly on written prompts.
Frequent examples of AI content material creation instruments embrace ChatGPT, Midjourney, Jasper, and, after all, our very personal OwlyWriter AI for writing knockout social media submit captions in seconds. (Extra on that later.)
5 advantages to utilizing AI content material creation instruments
Why hassle incorporating AI content material creation instruments into your work as a social media marketer? Listed here are 5 main advantages that AI-powered instruments can provide.
1. Save time
AI can take over smaller, extra menial duties, serving to your staff to avoid wasting time and give attention to the larger image. A few of these duties might embrace:
Proofreading
Batch content material creation
Analysis (like analyzing huge quantities of knowledge)
Communication
Captioning and different accessibility wants
Fundamental graphic design assist
Chelse Hensley, social media strategist at graphic design software program Visme (a device with its personal AI-powered options), shares, “I use AI to help me batch tweets from my company’s blog articles. For a volume-based platform like X/Twitter or Threads, it’s extremely helpful to repurpose already-written (and approved by our team!) content into short-form tweets and threads.”
Within the subsequent part, we’ll talk about some AI device choices. Take into account how each will help your staff save time on content material creation and advertising and marketing.
2. Generate concepts
Possibly you’re an thought technology machine, and you don’t have any want for this. However even the most effective brainstormers can hit a artistic block, and counting on AI to generate concepts can ensure that your staff doesn’t decelerate in any respect.
You’ll nonetheless have a human contact to the complete creation of those concepts, however having some synthetic intelligence assist to give you concepts might be an effective way to give you concepts it’s possible you’ll not have thought-about earlier than.
Identical to Google and different engines like google, social media platforms usually include their very own web optimization guidelines to comply with. And if you happen to’re nonetheless studying find out how to correctly optimize your content material, AI instruments will help.
This fashion, you’ll be able to make the most of the best key phrases, hashtags, captions, and the rest wanted to make sure your content material ranks properly within the information feed.
4. Scale smaller groups
Smaller groups have lots on their plates, and AI will help them handle extra in much less time.
When requested how AI helps her do extra as a staff of 1, Hensley says, “THIS is the right question. As so many social media managers are a one-person band, having AI to help us draft and repurpose content is crucial.”
Social media managers must create content material en masse whereas additionally managing admin work and ideation. And generally, there merely aren’t sufficient hours within the day to do every little thing.
Hensley continues, “With the help of AI, I’m able to take tedious, time-consuming tasks and turn them into fast solutions.”
5. Enhance productiveness
Lastly, AI will help enhance productiveness amongst groups of all sizes. By making duties simpler and serving to groups keep extra organized, productiveness can enhance, whether or not you’re working a staff of 1 or a fully-fledged content material advertising and marketing staff.
Hensley affords one other tip for enhancing productiveness with AI. She shares: “Formatting is another great way for a SMM to leverage AI. I can input my existing content or ideas, and ask AI to formulate it into a bulleted list, or even a cleanly formatted table, which on my own might take hours (especially if you’re Excel challenged like me).”
10 AI content material creation instruments that may make your life simpler
We’ve bought 10 AI content material creation instruments that may assist make your job as a social media marketer simpler, simplifying your workflow and saving your staff invaluable time. Let’s stroll you thru each and the way it will help.
1. OwlyWriter
Possibly I’m biased however Hootsuite’s very personal OwlyWriter AI is the most effective AI content material creation device for social media. You enter a immediate, and OwlyWriter provides you profitable content material, saving you hours of labor.
It makes use of textual content prompts, so how precisely is OwlyWriter totally different from ChatGPT or different AI copy instruments?
OwlyWriter is constructed on ChatGPT’s pioneering language mannequin however it additionally contains all of our profitable content material formulation that took over 14 years of analysis to develop. One of the best AI engine + Hootsuite’s battle-won expertise? Uh, yeah, that’s OwlyWriter AI.
OwlyWriter can:
Write a brand new social media caption in a particular tone of voice
Write a submit based mostly on a hyperlink (i.e., a weblog submit or a product web page)
Generate submit concepts based mostly on a key phrase or matter (after which write posts increasing on the concept you want greatest)
Establish and repurpose your top-performing posts
Create related captions for upcoming holidays
When you can immediate it, OwlyWriter can write it.
To check out OwlyWriter proper now, sign up to your Hootsuite account and go to the Inspiration part of the dashboard. Then, decide the kind of content material you need to make:
Unsure? Check out Get impressed. Kind within the basic matter you’re searching for content material about and click on Get concepts.
OwlyWriter will then generate an inventory of submit concepts:
Click on on the one you want greatest to maneuver to the subsequent step—captions and hashtags.
Decide the caption you want and click on Create submit. It’ll open in Hootsuite Composer, the place you may make edits, add media information and hyperlinks, verify the copy in opposition to your compliance pointers, or ship it for approval (on Group plans)—and, lastly, schedule your submit to go stay later.
And that’s it!
OwlyWriter by no means runs out of concepts, so you’ll be able to repeat this course of till your social media calendar is full—and sit again to observe your engagement develop.
Craft good posts in seconds
OwlyWriter AI immediately generates captions and content material concepts for each social media community. It’s critically straightforward.
Begin free 30-day trial
2. ChatGPT
ChatGPT doesn’t often want an introduction lately, virtually turning into synonymous with “AI generated content creation” by itself.
ChatGPT is a pure language processing (NLP) chatbot that may perceive and produce human-style conversations and content material, like social posts, weblog articles, and extra.
Supply: ChatGPT
Regardless of present publicly for simply two years, ChatGPT spurred a large panic amongst writers and entrepreneurs that’ll have us all out of a job. Nevertheless, ChatGPT continues to be a machine and whereas it’s useful in lots of instances, it will probably’t change an precise human’s functionality for unique thought.
Use ChatGPT for:
Concept technology and brainstorming
Weblog submit outlines
Social media submit concepts
Nevertheless, it’s not the most effective for:
Full drafts
Factual/traditionally correct particulars (all the time double-check with verifiable sources)
3. Claude
Claude is an AI device powered by Anthropic that makes use of Constitutional AI to offer its customers with safe and correct data. In truth, it’s been within the recreation longer than ChatGPT and is one in all its high rivals within the AI bot recreation.
In accordance with its web site, Claude has the power to, “process large amounts of information, brainstorm ideas, generate text and code, help you understand subjects, coach you through difficult situations, [and] help simplify your busywork.”
Supply: Claude
Claude comes with three totally different worth factors, together with a free choice to check it out.
Use Claude for:
Producing code snippets in your web site
Arising with new content material concepts
Transcribing movies or podcast episodes
Understanding advanced data
Nevertheless, it’s not the most effective for:
Full draft creation
Summarizing (like most chatbots, this merely isn’t refined sufficient to completely depend on)
4. Midjourney
Midjourney is an AI graphics technology app. It’s straightforward to make use of and runs as a Discord bot, so you’ll be able to create artistic endeavors anyplace, even on the go out of your cellphone.
Supply: Midjourney
Anybody can be taught to create prompts in Midjourney. Nevertheless, getting the outcomes you need often takes a bit extra finesse. There are superior methods to immediate Midjourney, together with specifying if you would like a clear background, facet ratio, artwork type, and extra.
For extra superior concepts, verify our AI artwork prompting information.
Use Midjourney for:
Social media graphics
Producing brand ideas or undertaking concepts for displays that you just plan to initially design later
Components to make use of inside your unique designs
Nevertheless, it’s not the most effective for:
Low-volume customers—the month-to-month subscription is simply price it in case you have an ongoing want for AI graphics
Tremendous sensible outcomes
5. Jasper
A preferred ChatGPT different, Jasper makes a speciality of producing textual content content material for articles, social media, scripts, and extra. It’s even ventured into the world of AI picture technology as properly.
What units Jasper aside is its understanding of tone, promising on-brand content material that sounds such as you each time.
Supply: Jasper
Along with content material creation, you should use Jasper to translate content material into 30 totally different languages. Jasper additionally integrates with Google Docs and different common apps, or you’ll be able to write your personal integration with their API.
Use JasperAI for:
Translating content material to broaden your world attain
Content thought technology and descriptions
Producing photos for social media posts
Nevertheless, it’s not the most effective for:
Pillar, or tremendous vital, content material—AI instruments are useful for thought technology or filling in some content material right here and there, however for gross sales pages, touchdown pages, or huge campaigns, go away that to your human professionals
6. Copy.ai
Copy.ai is one other nice AI device to contemplate. Its essential messaging is that it helps streamline and automate duties, furthering your enterprise’s go-to-market content material technique. This implies Copy.ai has instruments that may assist with each your gross sales and advertising and marketing duties.
Supply: Copy.ai
Use Copy.ai for:
Content ideation
Producing pipelines
Translation
Nevertheless, it’s not the most effective for:
Full-scale content material creation
Relying solely on for gross sales assist
7. Stunning.ai
Stunning.ai is an AI-powered presentation device. This may be helpful for various issues in a social media marketer’s tasklist—placing collectively social media reviews to share together with your staff, pitching new concepts, or creating slides you’ll be able to share on-line as part of your advertising and marketing technique.
For instance, LinkedIn now permits customers to share PDF information as posts—and Stunning.ai permits customers to obtain their slides in PDF format. Win-win?
Supply: Stunning.ai
Enter prompts to create new slides, confirm the knowledge, then save and share. It takes simply minutes to place collectively a fantastically branded presentation.
Use Stunning.ai for:
Advertising slideshows
Social media reviews
Designing presentation slides
Nevertheless, it’s not greatest for:
In-depth, research-heavy displays
8. Descript
Descript is an AI-powered audio and video enhancing device that may enable you to edit long-form movies, podcast episodes in addition to shorter movies for social media content material.
All it’s a must to do is edit the transcript to chop out filler phrases and make the most of different fast enhancing instruments to finalize your work.
Supply: Descript
Use Descript for:
Captioning
Audio and video enhancing
Nevertheless, it’s not greatest for:
9. Invideo
In case you are searching for a device that may assist with video creation—and never simply enhancing video you’ve already shot—Invideo is a good possibility. Begin with a immediate (like “Short-form social media video about financial literacy,” and watch as your video involves life.
You’ll be able to then make adjustments to the video’s language, content material, and extra by way of extra textual content prompts. Create bite-sized video content material in minutes, good for small groups who can’t depend on video manufacturing.
Supply: Invideo
Use Invideo for:
Quick-form video creation
Nevertheless, it’s not greatest for:
Lengthy-form, informational movies
10. Canva
Canva is a widely known on-line graphics enhancing app that has, in recent times, expanded to cowl doc design, displays, mini web sites, and extra. Like different apps, Canva has added a slew of AI-powered content material creation options over the past 12 months, which they name “Magic Design.”
Add any present media and Magic Design will provide you with matching templates, like social media templates, quote graphics, paperwork, and extra. This makes it tremendous quick to repurpose content material throughout totally different platforms in a means that also optimizes every platform’s energy.
Magic Design additionally works with textual content prompts, so in only a few phrases you’ll be able to have a presentation outlined, infographic design, and extra. Or, edit pictures with AI object or background elimination and different fast changes.
Supply: Canva
Use Canva for:
All your enterprise graphic template wants—listed below are 50 free social media templates to get you began
Repurposing present content material
Preserving visuals on model all through your complete staff
Nevertheless, it’s not the most effective for:
Branding from the bottom up—belief your key graphics to people
8 free AI instruments for content material creation
Sick of every little thing having a paid subscription requirement? To not worry, Hootsuite has free AI content material creation instruments you should use proper now.
1. Caption generator
Interested by OwlyWriter AI or different AI writing instruments? Strive our caption generator without spending a dime.
Now, this generator isn’t as superior as OwlyWriter, however in contrast to ChatGPT, it’s optimized for social media and custom-creates your caption in your chosen platform, in one in all 5 languages. Good.
Professional tip: Make your description particular for greatest outcomes.
2. Hashtag generator
Just like the caption generator, the free hashtag generator is custom-made in your chosen social profile, together with Instagram, Fb, TikTok, LinkedIn, Pinterest, and X/Twitter.
Use it to search out the best hashtags in your subsequent social media submit to extend attain.
3. YouTube video description generator
Hootsuite’s YouTube video description generator is like your very personal writing assistant.
The device helps you write a totally optimized YouTube description which will help you attain your target market by utilizing the best key phrases—in addition to generate visitors by way of your CTAs.
As all the time, be sure you proofread the outline to ensure it suits and add a closing human contact earlier than you hit publish.
4. YouTube video title generator
Use our YouTube video title generator to give you artistic and catchy video titles that seize consideration and improve views in your YouTube channel.
5. Username generator
Id disaster? No downside with Hootsuite’s username generator. Reinvent your self in a couple of seconds flat.
Inform us about your self and let AI give you username recommendations for you.
Reset
6. Social media bio generator
Want a social media refresh? Use our bio generator to create a brand new “about” part in your social media platforms. It’ll cater its response to every particular social community to make sure it suits inside their character parameters.
7. Weblog concepts generator
Struggling to give you concepts in your subsequent weblog submit? Our weblog concepts generator can seamlessly enable you to give you a month’s price of content material concepts.
8. Content concepts generator
And identical to our weblog concepts generator, the content material concepts generator is ideal for fleshing out your social media content material calendar with some contemporary, new concepts.
3 suggestions for utilizing AI content material creation instruments from the specialists
Prepared to begin utilizing AI to assist your staff do extra in much less time? We’ve bought three suggestions from the specialists to assist be sure to take advantage of your AI content material creation instruments.
1. Use AI as your digital assistant
AI just isn’t the primary present, as Hensley shares, “Don’t use AI as an excuse to get lazy creatively.” AI content material creation instruments are supposed to be supplementary, serving to with smaller duties so that you just get to give attention to the larger image.
Hensley continues, “Use AI like an admin assistant. Let AI do the tedious work for you like cleaning up your notes from a marketing meeting, format ideas into clean tables, repurpose blogs into tweets, and so on. Let your ideas remain original, and AI simply allows you to free up more time to keep creating awesomeness.”
2. Know AI’s limitations
On that word, even if you wish to incorporate AI’s assist an increasing number of into your day-to-day duties, you’ll want to have a complete understanding of its limitations.
Freelancer author Tracy Rawlinson explains, “Many content creators use ChatGPT for outlining (including me). But relying on this alone can leave out a whole heap of important info, like the latest research, expert insights, current trends/demographics, and recent industry case studies.”
AI merely can’t know every little thing but. Possibly it would finally, however greater than doubtless, it would by no means change the human contact. AI isn’t coming in your jobs—it’s right here to complement your jobs. And corporations who suppose they will change human employees with AI aren’t making essentially the most out of this know-how.
Rawlinson continues, “AI is great for getting started, but knowing its limitations will help make sure your content is current and well-rounded.”
3. Enhance model consistency
Lastly, one in all our favourite AI use instances is making certain you’re all the time staying on model.
Emily Ok. Schwartz, head of content material + comms at advertising and marketing incrementality platform Haus shares, “By feeding an AI tool our style guide, voice, tone, and verbiage that is unique to our industry, product, and business, AI makes it easy for our brand voice to come through clearly and consistently, no matter the writer, context, or medium.”
Most AI instruments at this stage are prompt-based. By incorporating your model notes into these prompts, AI will help guarantee any social media content material it pumps out are totally constant together with your firm’s branding.
Schwartz continues, “Whether it’s flagging punctuation that’s misaligned with the brand or suggesting alternate language for a specific context, using AI tools for brand consistency gives everyone on the team a little more confidence that what they’re writing fits the bill, and can be especially helpful with new hires or contractors.”
Save time managing your social media presence with Hootsuite. Publish and schedule posts, discover related conversions, interact your viewers, measure outcomes, and extra — all from one dashboard. Strive it free at present.
Save time and develop quicker with OwlyWriter AI, the device that immediately generates social media captions and content material concepts.